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Event Management Concept and Development: P. R. Dhamangaonkar

The document discusses event management, including defining what an event and event management are. It outlines the process of event management as planning, organizing, staffing, directing, coordinating, controlling, and following up. It also categorizes different event genres such as business events, exhibitions, entertainment events, and sports events. Finally, it provides examples of setting objectives and managing specific event types like exhibitions, conferences, and fashion shows.

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Pradyumna Dhamangaonkar
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33 views

Event Management Concept and Development: P. R. Dhamangaonkar

The document discusses event management, including defining what an event and event management are. It outlines the process of event management as planning, organizing, staffing, directing, coordinating, controlling, and following up. It also categorizes different event genres such as business events, exhibitions, entertainment events, and sports events. Finally, it provides examples of setting objectives and managing specific event types like exhibitions, conferences, and fashion shows.

Uploaded by

Pradyumna Dhamangaonkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Event Management

******
Concept and Development

p. r. dhamangaonkar
lecturer in mechanical engineering,
college of engineering, pune
[email protected],
[email protected]
Meaning of Business
The organised efforts to supply with goods
and services.
The system created to satisfy the needs and
desires of the people or the society.
It is the complex field of commerce & Industry
* creates employment opportunities
* contributes to the economic growth of society
* improves standard of living
Changing Concept & Objectives
It is today regarded as a Social Institution.
Profit maximization to sales maximization.
Profits are necessary for the life and health of
any business organisation.

Profit should work as seed money for


promoting well being of all rich and poor,
privileged and less privileged, consumers and
producers, investors and non-investors..
Professionalisation:
Contributes to the growing social orientation
of business.
Makes business more efficient, dynamic and
socially responsible.
Wants:
Want is that desire which can be fulfilled and
which is backed by the ability and willingness
to fulfil or satisfy it.
Characteristics of wants:
 unlimited, recurring, capable of being satisfied.
 vary in urgency, intensity & complimentary.
 present wants appear more important than the
future .
 knowledge increases wants.
 wants are determined by social standards.
Abraham Maslow
“All customers are goal seekers who gratify their
needs by purchase and consumption”.
Classification of Needs

W a n ts

N e c e s s a rie s C o m fo rts L u x u rie s

N e c e s s a rie s o f E x is ta n c e N e c e s s a rie s fo r E ffic ie n c y C o n v e n tio n a l N e c e s s a rie s


Maslow Hierarchy of Needs

Self-realization

Self-esteem

Social

Safety

Physiological (hunger and thirst)


Science & Technology

Changed the Consumers’ Needs and the


Buying Behaviour
What is an Event?

A business event is a stimulus which causes a


system to create, update or delete an occurrence
of one or more entity.
The Event Genre of Event Management
* Business & Corporate Events: Any event that supports
business objectives
* Cause-Related & Fundraising Events : Any event by or for
the purpose of attracting revenue
* Exhibitions, Expositions & Fairs: An event bringing buyers
and sellers and interested persons together
* Entertainment & Leisure Events :A one-time or periodic,
performance or exhibition for entertainment purposes.
* Festivals :A cultural celebration, either secular or religious,
created by and/or for the public to bring buyer and seller
together in a festive atmosphere .
* Government & Civic Events :An event comprised of or
created by or for political parties, communities, or
municipal or national government entities .
The Event Genre of Event Management
* Hallmark Events : An event of such significance and/or
scope that its image assures national and international
recognition and interest.
* Marketing Events : A commerce-oriented event to facilitate
bringing buyer and seller together or to create awareness
of a commercial product or service
* Meeting & Convention Events :The assembly of people for
the purpose of exchanging information, debate or
discussion, consensus or decisions, education, and
relationship building .
* Social/Life-Cycle Events :A private event, by invitation
only, celebrating or commemorating a cultural, religious,
communal, societal, or life-cycle occasion .
* Sports Events :A spectator or participatory event involving
recreational or competitive sport activities
Meaning of Event Management
* Event management is the process by which an event is
planned, prepared, and produced.
* It encompasses the assessment, definition, acquisition,
allocation, direction, control, and analysis of time, finances,
people, products, services, and other resources to achieve
objectives.
* Event management is a glamorous and exciting profession
which demands a lot of hard work and dynamism. As the name
suggests, it means conceptualizing, planning, organizing and
finally executing an event.

* Event management, as an activity constitutes of visualization,


creativity, meticulous planning and venue management.
Set Objectives of Holding
An Event
Event Management
Process of Event Management:

1. Planning.
2. Organising.
3. Staffing
4. Directing / Actuating
5. Coordinating
6. Controlling
7. Rating.
8. Budgeting.
9. Follow up and Feed back.
Objective of holding an exhibition
* Exhibiting for the right reasons
* Types of exhibitions
* The exhibition manager
* Collecting and collating information
* Budgeting
* Venue
* Choosing the designer
* Choosing the stand fitting contractor
* Logistics
* Scheduling and progressing
* Safety and Security
* Staff tidiness
* Dealing with Visitors
* Display work for the exhibition
CONFERENCE MANAGEMENT
• Set appropriate objectives
• Establish a realistic budget
• Drafting a programme
• Planning a schedule
• Choose the right venue
• Bring in speakers
• Invite delegates
• Publicize your conference effectively
• Employ outsiders for assistance
• Use equipment satisfactorily
• Stage rehearsals properly
• Manage the event successfully
• Have a proper follow-up
Theme
Fashion Show Theme
Show co-ordinator Plan

Models Duration

Music Venue

Choreographers Audience

Stylists Catering

Hair styling and make-up Mailing invitees

Lights & sound/Stage designing & Budgeting


decoration
Rehearsals Promotion and publicity

Staging Merchandise

Dressing space

Commentary
Logistics

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