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7 C'S of English

The document outlines the seven C's of communication: completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness. It provides guidelines for each C, such as including all necessary information for completeness, using concise language without unnecessary words, focusing on the receiver for consideration, and using specific examples and facts for concreteness. The seven C's can be applied to both oral and written communication to improve effectiveness.

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Ali Shahroz 039
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49 views32 pages

7 C'S of English

The document outlines the seven C's of communication: completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness. It provides guidelines for each C, such as including all necessary information for completeness, using concise language without unnecessary words, focusing on the receiver for consideration, and using specific examples and facts for concreteness. The seven C's can be applied to both oral and written communication to improve effectiveness.

Uploaded by

Ali Shahroz 039
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Seven C’s of

Communication
Prepared by: Naseer Ahmed
The Seven C’s of Communication

7 Principles of effective
communication.

1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness
The Seven C’s of Communication

7 C’s Can Be Applied for both

 Oral
 Writing
The Seven C’s of Communication

1.Completeness
 Provide all necessary information.
 Answer all questions asked.
 Give something extra, when desirable.
The Seven C’s of Communication

1.Completeness
Provide all necessary information.

>. Accurate understanding.

>. W questions are useful.


The Seven C’s of Communication

1.Completeness
Answer all Questions asked.

>. Replying inquiry.

>. List the needed details.


The Seven C’s of Communication

1.Completeness
Give something extra, when
desirable.

>. Answer in extraordinary way.


The Seven C’s of Communication

2. Conciseness.
 Wipe out wordy expression.
 Add only relevant information.
 Avoid unnecessary repetition.
The Seven C’s of Communication

2.Conciseness.
Wipe out wordy expression.
>. Using Single-words instead of too long.
>. Bullet your words
The Seven C’s of Communication

2.Conciseness.
For Example;

 Due to the fact that  Because


 In due course  Soon
 At this time  Now
 Few in number  Few
 On a weekly basis  Weekly
 In spite of the fact  Although
that  Until
 Until such time as  Meet
 Meet together
The Seven C’s of Communication

2.Conciseness.
Add only relevant information.

>. Stick to the point.


>. Delete irrelevant statements.
>. Avoid long introduction and
Unnecessary explanations
>. Talk to the point
The Seven C’s of Communication

2.Conciseness.
Avoid unnecessary repetition.

>. Do not repeat the words or ideas


unnecessary.
The Seven C’s of Communication

3.Consideration.
 Focus on “you” instead of “I” and “we”.
 Show audience interest in the receiver.
 Emphasize positive, pleasant facts.
The Seven C’s of Communication

3.Consideration.
Focus on “you” instead of “I” and “we”.

>. Creating a YOU attitude.


>. Assume you know people needs.
>. Do not use YOU in insensitive cases.
The Seven C’s of Communication

3.Consideration.
Show audience interest in the receiver.

>. Talk about receiver benefits.


The Seven C’s of Communication

3.Consideration.
Emphasize positive, pleasant facts.
>. Be Optimistic.

 Favorably Unfavorable
 Happy Unhappy
 Help Hopeless
 Generous Reject
 Pleasure Trouble
 Loyal Unfair
 Thanks Regret
The Seven C’s of Communication

4.Concreteness.
 Use specific facts & figures.
 Put actions in your verbs.
 Choose vivid, image-building words.
The Seven C’s of Communication

4.Concreteness.
Use specific facts & figures.

>. Use precise statements instead of vague


words.

Instead of writing;

Student GMAT scores are higher

It should be written;
In 1996 the GMAT scores averaged 600; by 1997 they had risen to 610.
The Seven C’s of Communication

4.Concreteness.
Use specific facts & figures.

>. Some Vague words.

Slightly
Small
Soon
A few
Almost
Several
The Seven C’s of Communication

4.Concreteness.
Put actions in your verbs.

>. Use active voice.


>. Use action in verbs, Not in nouns.
The Seven C’s of Communication

4.Concreteness.
Choose vivid, image-building words.

>. Use impressive and appealing words.


The Seven C’s of Communication

5.Clarity.
 Choose Precise, concrete and familiar
words.
 Construct effective sentences and
paragraphs.
The Seven C’s of Communication

5.Clarity.
Choose Precise, concrete and familiar
words.

>. Use Simple & famous words.


>. Write your purpose clearly.
The Seven C’s of Communication

5.Clarity.

Familiar Words Pretentious Words

 About Cirea (L)


 After Subsequent
 Home Domicile
 For example E.g.
 Pay Remuneration
 Invoice Statement of payment
The Seven C’s of Communication

5.Clarity.
Construct effective sentences and
paragraphs.

>. Length. (Sentence <40 words)


>. Unity. (One main idea in one paragraph)
>. Coherence. ( Say clearly)
>. Emphasis. (Choose correct sentence to
focus on it.
The Seven C’s of Communication

6.Courtesy.
 Be sincerely tactful, thoughtful and
appreciative.
 Use expression that show respect.
 Use nondiscriminatory expressions.
The Seven C’s of Communication

6.Courtesy.
Be sincerely tactful, thoughtful and
appreciative
Tactless, Blunt More Tactful

Stupid letter; I Its my


cant understand understanding……
any of it.
The Seven C’s of Communication

6.Courtesy.
Use expression that show respect.

>. Avoid irritating expressions.


>.Avoid using questionable humor.
The Seven C’s of Communication

6.Courtesy.
Use nondiscriminatory expressions.

>. Use language for all kind of people.


The Seven C’s of Communication

7.Correctness.
 Use the right level of language.

 Check the accuracy of figures, facts


and words.
The Seven C’s of Communication

7.Correctness.
Use the right level of language.

More Formal Less Formal


Participate  Join
Procure  Get
Endeavor  Try
Ascertain  Find out
utilize  Use
The Seven C’s of Communication

7.Correctness.
Check the accuracy of figures, facts
and words.

>. Verify your numerical data.


>. Double check your totals.
>. Ask someone else to read you
message.

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