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Lesson 2: Desktop Publishing and Graphic Design

Desktop publishing software allows users to lay out text and graphics for visual communication and print. Aldus Pagemaker was the first desktop publishing program created in 1985. Common file formats for images include TIFF, PNG, JPEG, and GIF, with the appropriate format depending on the image's content and purpose. Effective desktop publishing requires understanding design principles like use of fonts, layout, and use of white space.

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20 views

Lesson 2: Desktop Publishing and Graphic Design

Desktop publishing software allows users to lay out text and graphics for visual communication and print. Aldus Pagemaker was the first desktop publishing program created in 1985. Common file formats for images include TIFF, PNG, JPEG, and GIF, with the appropriate format depending on the image's content and purpose. Effective desktop publishing requires understanding design principles like use of fonts, layout, and use of white space.

Uploaded by

Janice Crencia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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LESSON 2:

DESKTOP PUBLISHING
AND GRAPHIC DESIGN
Intro to Desktop Publishing

Desktop publishing software are used


for creating materials for print. The
main purpose of the software is to
create materials for visual
communication.
What company invented desktop publishing?

Aldus Corporation founded by Paul


Brainerd, generally credited for
coining the phrase of the "desktop
publishing" in 1985.
The History of DTP

1984: Apple Macintosh was


introduced as a personal computer
which used a GUI.

1985: Microsoft Windows was


introduced.
The History of DTP

Aldus Pagemaker 1.0 is the first


desktop publishing program created
by Paul Brainard and a company
called Aldus.
• July 1985: Macintosh
• December 1986: IBM
The History of DTP

The first laser printers were built by


Canon, it was Hewlett-Packard's
LaserJet desktop laser printer which
was developed in 1984.
Desktop Publishing Software

Example of high end software for


Desktop Publishing are:
• InDesign
• QuarkXPress
• Photoshop
• Dreamweaver
Postscript and Desktop Publishing

PostScript
• A page description language developed
by Adobe, that describes a page's text
and graphical content.
• Used to define the appearance of
graphics and text for both screen and
print.
Postscript and Desktop Publishing

Before PostScript was introduced,


publishing systems relied on proprietary
typesetting systems, which often caused
incompatibilities between computers
and printing systems.
Postscript and Desktop Publishing

Adobe PostScript makes it possible


to produce high quality page content
that can include text, images, and line
art in a standard format compatible
with multiple devices.
The Future of Desktop Publishing

A desktop publishing system allows


you to use different typefaces, specify
various margins and justifications, and
embed illustrations and graphs directly
into the text.
The Future of Desktop Publishing

A particularly important feature of


desktop publishing systems is that they
enable you to see on the display
screen exactly how the document will
appear when printed. Systems that
support this feature are called WYSIWYG
(what you see is what you get).
Importance of Desktop Publishing

• Enhances visual communication


• Enhances communication
• Allows the user to rearrange text and
graphics on screen
Desktop Publishing Basics

Desktop publishing is the use of


the computer and software to create
visual displays of ideas and
information.
Desktop Publishing: Now

• Includes much more than just print


publications
• Publish as PDF or an E-book
• Publish to blogs and designing web
sites
• Designing content for multiple
platforms
Rules in Desktop Publishing

1. Use only one space after punctuation.


2. Don’t use double-hard returns after
paragraphs.
3. Use fewer fonts.
4. Use ragged-right or fully justified text
appropriately.
5. Use centered text sparingly.
Rules in Desktop Publishing

6. Use all caps with the right fonts.


7. Use proper typographical punctuation.
8. Use frames, boxes, borders with a
purpose.
10. Use less clip art
11. Use more white space
12. Reset software document defaults
Steps to Perfect Publication

1. Have a Plan, Make a Sketch.


2. Choose a Template.
3. Set Up Your Document.
4. Place Text in Your Document.
5. Steps to Perfect Publication.
6. Place Graphics in Your Document.
Steps to Perfect Publication

7. Tweak Your Graphics Placement.


8. Apply the Rules of Desktop Publishing.
9. Print a Draft and Proofread It.
10. Print Your Project.
Image File Formats

• TIFF: Tagged Image File Format


• PNG: Portable Network Graphics
• JPEG/JPG: Joint Photographic Experts
group
• GIF: Graphics Interchange Format
Best File Types for General Purposes
Graphics including
Properties Photographic Images
Logos or Line art
Continuous tones, 24 bit color or 8 bit Solid colors up to 256 colors with
Best Quality Gray, no text, few lines and edges text or lines and sharp edges

TIFF or PNG  PNG or GIF or TIFF


For Archived Master
(no JPG artifacts) (no JPG artifacts)
JPG with a higher Quality factor TIF LZW or GIF or PNG  
can be decent   (JPG is (graphics/logos usually permit
Smallest File Size questionable quality for archiving reducing to 2 to 16 colors for
master copies) smallest file size)
TIFF or JPG  
Maximum Compatibility TIFF without LZW
(the simplest programs may
(PC, Mac, Unix) or GIF
not read TIF LZW)
256 color GIF is very limited color, JPG compression adds artifacts,
Worst Choice and is a larger file than 24 bit JPG smears text and lines and edges
Photo vs. Graphics

• Photo images have continuous tones.


Adjacent pixels often have very similar
colors.

• Graphic images are not continuous tone.


These are drawings, not photos and use
relatively few colors.
PNG Files

• Short for portable network graphics and


should be pronounced as “ping”.

• Created as a more powerful alternative


to the GIF file format.

• Support better transparency options and


have better compression.
TIFF Files

• Short for Tagged Image File Format and


pronounced as “Tif”.

• One of the most commonly used and


versatile graphics formats.

• Ideal for high resolution printing to


PostScript printers and image setters.
JPEG Files

• Short for Joint Photographic Experts Group


and pronounced as “jeypeg”.

• Developed specifically for photographic


images.

• Best used for on-screen display but it is not


suitable for high resolution commercial
printing.
GIF Files

• Short for Graphics Interchange Format.

• Supports transparency and animation

• Low-resolution format best suited to


web, online publications, and for screen
shots.
Basic Requirements in Graphics-Editing

1. Processor
2. Operating System
3. Hard Disk
4. Memory
5. Optical Drive
6. Others
Sources of Photos

1. Scanned images are those pictures


that are transferred from a hard
copy to the computer for additional
enhancement.
Sources of Photos

2. Stock photos library are professional


photographs of common places,
landmarks, nature, events or people
that are bought and sold on a royalty-
free basis and can be used and reused
for commercial design purposes.
Sources of Photos

3. Personal Photos are the photos


taken by amateur or professional
photographers using their digital
cameras.
Sources of Photos

4. Internet and the World Wide Web


photos are pictures from internet
that are cheap and some are free.
Sources for Free Fonts

1. MyFonts
Sources for Free Fonts

2. DDFont
Sources for Free Fonts

3. Fonts 500
Sources for Free Fonts

4. Typenow
Sources for Free Fonts

5. Searchfreefonts
Websites

A website is a collection of web pages.


Websites

Web design is the art and process of


creating a single Web page or entire
Web sites and may involve both the
aesthetics.
Web Design Process

Sources when building a website:


1. www.converse.com
2. www.wix.com
3. www.graphics.com
END OF DISCUSSION

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