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Design Thinking: Presented by

This document discusses design thinking and its connection to business communication. It provides an overview of the design thinking process, which has three main stages: problem framing, ideation, and prototyping and testing. Problem framing involves understanding the problem from different perspectives. Ideation is the idea generation stage where teams imagine creative solutions. Prototyping creates early versions of solutions to test with users. Feedback from testing helps refine ideas. The document argues that business communication is essential to design thinking, as effective communication is needed throughout the process of understanding problems, collaborating on solutions, and gathering user feedback.

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Sarvodhya Bahri
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116 views

Design Thinking: Presented by

This document discusses design thinking and its connection to business communication. It provides an overview of the design thinking process, which has three main stages: problem framing, ideation, and prototyping and testing. Problem framing involves understanding the problem from different perspectives. Ideation is the idea generation stage where teams imagine creative solutions. Prototyping creates early versions of solutions to test with users. Feedback from testing helps refine ideas. The document argues that business communication is essential to design thinking, as effective communication is needed throughout the process of understanding problems, collaborating on solutions, and gathering user feedback.

Uploaded by

Sarvodhya Bahri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DESIGN

THINKING

Presented by:
•Pratyash Singh
•Sarvodhya Bahri
•Steven NB
•Vaibhav Dogra
Design Thinking
Business Communication
But how are the two
connected?

That we’ll discuss through


our presentation.
What is Design Thinking?
Simply put,

Design Thinking is a process


for creative problem solving.
Innovation Through

Design Thinking
The Design Thinking process
has three main stages:
•Problem Framing
•Ideation
•Prototyping & Test
PROBLEM FRAMING
Problem Framing
THE 4 W’s QUESTION TO ANSWER
◦ Who is affected?
-Experience
◦ What is the problem?
-Struggles, task needed to be accomplished, pain point to be relieved
◦ Where Does it happen?
-context in which the user is experiencing the problem, is it physical or
digital space, involved.
◦ Why does it matter?
-worth solving, values it brings to user, values brings to the business.
THE FINAL PROBLEM STATEMENT
(DEFINE)
A Live Example.
IDEATE
IDEATE
 Ideation is the mode of the design thinking process in which
you concentrate on idea generation.
 You ideate in order to transition from identifying problems to
creating solutions for your users.
 Ideation is your chance to combine the understanding you
have of the problem space and people you are designing for with
your imagination to generate solution concepts.
QUICK EXCERCISE:
◦ Suppose we have a A4 sheet and there are
30 circles drawn in it. You have 2 minutes to
transform each into any recognizable items
like ; a small boll , planet , bicycle wheel,
coin , etc (you are allowed to drawn
OUTSIDE the line of circle).
◦ At the end of 2 min , you will find 30
different ideas that emerged within this
short span of time.
Characteristics for successful ideation

Adapting Recognize pattern


Disrupting Flipping
Connecting Curiosity
Imagining and Dreaming Experimental

.
.
How do ideate help us?
Ask the right questions and innovate with a strong focus on your users, their needs, and your
insights about them.
Step beyond the obvious solutions and therefore increase the innovation potential of your solution.
Bring together perspectives and strengths of your team members.
◦ Uncover unexpected areas of innovation.
Create volume and variety in your innovation options.
Get obvious solutions out of your heads, and drive your team beyond them.
A Live Example
PROTOTYPE AND
TESTING
What is Prototyping and Testing?
◦ After we are done with the process of Problem framing and ideation. Then come an important part of
design thinking, viz. prototyping and testing.
◦ This method involves producing and early, inexpensive and scaled down version of the product in order
to reveal any existing problems in the current design by testing it with a select few users.
◦ In order to make this step successful, when the people involved are able to interact fully with the
prototype.
◦ An interaction of our users with the prototype, it drives a deeper empathy and it further leads to a
successful solution.
Types of Prototyping?
◦ Low Fidelity Prototyping: In this type of prototyping, we use:
Basic models and/or examples.
Introduce our product with basic features.
We use methods like storyboarding, sketching, card sorting, and wizard of oz.

◦ High Fidelity Prototyping: In this type of prototyping, we use:


 A sample which looks and operate closer to finished product.
TEST
◦ Chance to gather feedback, refine solutions, and continue to learn about your users.

◦ The test mode is an iterative mode in which you place low-resolution prototypes in the
appropriate context of your user’s life.

◦ Prototype as if you know you’re right, but test as if you know you’re wrong
Test – Feedback capture matrix
• real-time capture of feedback on presentations and prototypes
• arranges thoughts and ideas into four categories for easy assessment
• Fill in the matrix as you give or receive feedback.
• 1st quadrant: Constructive criticism
• 2nd quadrant: Place things one likes or finds notable
• 3rd quadrant: Questions raised
• 4th quadrant: new ideas spurred
What is the Connection with communication?
A Live Example.
◦ Transformed IDEO shopping cart
Design Thinking

Business Communication
But one major difference is…
Business Communication is the
Heart of it...

And just like a human cannot be


without a heart, a business cannot
be without communication.

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