Scribd
Upload
109 views

7 C's in Effective Business Communication

The document discusses the 7 C's of effective business communication: Correctness, Conciseness, Clarity, Completeness, Concreteness, Consideration, and Courtesy. Following these 7 C's helps ensure communication is factually accurate, avoids unnecessary words, is easily understood, provides all needed information, uses specific examples, considers the audience, and shows respect. Effective communication that incorporates all 7 C's is vital for business success and strong professional relationships.

Uploaded by

alisha1saleem-1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
109 views

7 C's in Effective Business Communication

The document discusses the 7 C's of effective business communication: Correctness, Conciseness, Clarity, Completeness, Concreteness, Consideration, and Courtesy. Following these 7 C's helps ensure communication is factually accurate, avoids unnecessary words, is easily understood, provides all needed information, uses specific examples, considers the audience, and shows respect. Effective communication that incorporates all 7 C's is vital for business success and strong professional relationships.

Uploaded by

alisha1saleem-1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
You are on page 1/ 26

TOPIC:

7 C’s in effective
BUSINESS
COMMUNICATION
OUTLINE:
Business communication
Effective communication
Benefits of effective communication
What is 7 C’s?
Importance
Explanation
Conclusion
BUSINESS
COMMUNICATION:
COMMUNICATION:
The word Communication has originated from a Latin
word “Communes” which means something common.
Communication is defined as:
“Exchange of ideas and information to
other.”
• BUSINESS COMMUNICATION:
Business communication is defined as:
Flow of information
Perception/Understanding
With in business organization or outside the
organization among different parties.

Business communication is information sharing


among people within and outside an organization
that is performed for the benefit of the
organization.
EFFECTIVE COMMUNICATION:
EFFECTIVE COMMUNICATION:
A two way information sharing process
which involves one party sending a message
that is easily understood by the receiving
party.
The listener clearly understand the message
that the speaker intended to send
Message must be deliver clearly
BENEFITS OF EFFECTIVE COMMUNICATION
 Quick in problem solving
 Strong business relation
 More productivity
 Clear direction
 Healthy work place culture
 Team spirit
 Business success
 Employee satisfaction
 Better response
WHAT IS 7 C’s?
Seven C’s are the life blood of communication
between sender and receiver.
For any communication in business, in order
to be effective, it must have seven qualities.
These seven attributes are called 7 C’s of
effective communication.
IMPORTANCE:
The 7 C’s of effective communication also known
as a 7 principle of communication.
These 7 C’s are useful way to ensure good business
communication.
These 7 C’s also tell us how your message can
becomes effective for your target audience.
To compose an effective written or oral message,
these 7 C’s provide us the guideline.
Continue…
Effective communication is a two way process
(sending the right message that is also being correctly
received and understood by the other person).
To fulfill effective communication process these 7 C’s
are helpful.
These 7 C’s are like the spinal cord in effective
business communication.
CORRECTNESS:
Proper use of grammar
Facts and figure
Maintaining acceptable writing mechanics
Be particular and clear
Its strengthen the confidence
Correct message are not misinterpreted
CONCISENESS:
Include only relevant material
Avoid unnecessary repetition
Conciseness saves time
Conciseness communication provide short and
essential message
Words are limited in conciseness communication
In conciseness necessary amount of words are
used to describe an idea
CLARITY:
Clear understanding of the
message
Use simple language
Accurate transfer of idea
Message conveyed in a clear manner
Good message shows the idea directly and clearly
Construct effective sentences and paragraphs
Clarity makes comprehension easier.
COMPLETENESS:
COMPLETENESS:
Message should be complete and contain all
information needed by the receiver
Check for five W’s
Answer all questions asked
Give something extra when desirable
Completeness brings the desired response
In complete information can lead to inappropriate
consequences
CONCRETENESS:
Concreteness use specific facts and figure
Concreteness reinforces confidence
All the facts and figure clearly mention in the
message
Nothing is left to the imagination
Concrete business communication is also about a
clear message
Its avoid the basic fuzziness and general in your
idea and thoughts
CONSIDERATION:
CONSIDERATION:
Consideration means understanding of human nature
Show optimism toward your audience
Emphasize on “what is possible” rather than “what is
impossible”
Emphasize the positive words
Consideration implies stepping into the shoes of others
Be sure about the benefit of the receiver
Consider the needs and the problems of the receiver
To consider the receiver’s interest/intention
COURTESY:
Use expressions that show respect
Be sincere
Avoid humor
Be thoughtful and appreciative of the receiver’s
point of view
Avoid discriminatory language like race ,color
,gender, creed etc
Courtesy strengthen relations.
CONCLUSION:
7 C’s of communication have utmost importance for
business organization. Its helps to improve the
professional communication skills. One should have to
keep the 7 C’s in the mind so that his or her business
communication have following attributes
Clear in delivering
Write Perfectly, mistake free
Short but complete
Soft, gentle and specific
Focus on receiver

You might also like