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The document discusses Wills Classic cigarettes produced by Indian Tobacco Company Ltd. It provides details about ITC, including that it is India's largest cigarette manufacturer and earns $10.8 billion annually from tobacco. Wills Classic is positioned as a premium lifestyle brand priced higher than other ITC cigarettes. While direct tobacco advertising is banned, ITC uses surrogate promotion techniques.

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146 views25 pages

Marlboro Lady 01.mov

The document discusses Wills Classic cigarettes produced by Indian Tobacco Company Ltd. It provides details about ITC, including that it is India's largest cigarette manufacturer and earns $10.8 billion annually from tobacco. Wills Classic is positioned as a premium lifestyle brand priced higher than other ITC cigarettes. While direct tobacco advertising is banned, ITC uses surrogate promotion techniques.

Uploaded by

sajidtybms
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Indian Tobacco Company Ltd

Brand: Wills Classic


WILLS CLASSIC
Group Members
Tausif Shaikh 66
Furkan Fruitwala 69
Shahid Ayubi 70
Nakil parkar 74
Saad Motorwala 91
Sufiyan Bhoira 110

Worldwide Consumption
Consumption of Tobacco Worldwide
Tobacco Industry in India
 The Indian tobacco market increased at an average
annual rate of 6.1%.

 India is the third largest producer of tobacco in the world
after China and USA.

 The tobacco industry provides employment to 6 million
people .

 The tobacco market generates total revenue of $10.8
billion in 2008.

*Source: Central Tobacco Research Institute 



Different forms of consumption of tobacco in India

India Produces around 700 thousands tonnes  


Major Players
Consumption of Cigarettes in India









Sticks in billion
Indian Tobacco Company Limited

11
About the Company
 ITC was incorporated on August 24, 1910 under
the name of 'Imperial Tobacco Company of
India Limited‘
 Market capitalisation of nearly US $ 19 billion
and a turnover of over US $ 5.1 Billion
 Ranked among the worlds most Reputable
Companies by Forbes magazine
 ITC's cigarettes are produced in its state-of-the-
art factories which are situated at Bangalore,
Munger, Saharanpur and Kolkata

Revenue Breakup
BCG Matrix
Stars Question Marks
Paperboards/ FMCG- Other products

Packaging. ITC Infotech

Agri business. Hotels

Cash Cows Dogs


Cigarettes None
Product Length
Product Width
Navy Cut

Silk cut

Wills insignia
Classic

Gold Flakes

India King

Scissors
Product Depth
Classic Milds

Classic Menthol

Classic Regular

Classic Ultra Milds


Targeting
 ITC mostly targets the youth starting from the age of 18.
 24.5% of the population has at some point consumed some
form of tobacco.
 Approximately 12.8% of the male population and 1.1% of
the female population in urban metros have consumed
cigarettes.
 ITC mostly targets males.
Income – ITC has cigarettes for all income groups
from low end to super premium.
Region - Urban households consume more

cigarettes compared to rural areas. In rural areas


bidi is more popular than cigarettes.
Education – Educated people in India consume

more cigarettes compared to people who are lesser


educated.
Product
Wills Classic is a premium brand of ITC.
It is positioned as a lifestyle brand.

Price
Wills Classic is a Premium Brand
Hence priced at Rs 88 per pack of 20 sticks.
Each stick is priced at Rs 4.50


Promotion
Tobacco advertising is banned in India.
ITC uses surrogate advertising.
ITC’s Retail Initiative Wills Lifestyle is
branded with the name of its cigarette i.e.
Wills.
It is also prompted in movies when stars like
SRK & Sanjay Dutt are shown smoking.
Peer pressure

Place
Cigarettes in India are mostly sold at paan
shops.
ITC has an extensive distribution network.
Yet its Classic brand is not available
everywhere.
It is mostly available in the big cities.
Any paan shop in a big city will have Classic.

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