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AWS (A B2B Study)

The document discusses B2B marketing for cloud storage. It outlines drivers of growth in the cloud storage market like demand for low cost data storage and mobile workforce access. It also discusses opportunities like significant cloud adoption among small and medium enterprises. The document analyzes the competitive rivalry in the cloud storage market using Porter's Five Forces model. It provides an overview of key players in the market like Amazon Web Services, Microsoft, and Google. Finally, it discusses the global market size of cloud storage valued at $46.12 billion in 2019 projected to reach $222.25 billion by 2027 growing at a CAGR of 21.9%.

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Shashwat Bachchan
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62 views

AWS (A B2B Study)

The document discusses B2B marketing for cloud storage. It outlines drivers of growth in the cloud storage market like demand for low cost data storage and mobile workforce access. It also discusses opportunities like significant cloud adoption among small and medium enterprises. The document analyzes the competitive rivalry in the cloud storage market using Porter's Five Forces model. It provides an overview of key players in the market like Amazon Web Services, Microsoft, and Google. Finally, it discusses the global market size of cloud storage valued at $46.12 billion in 2019 projected to reach $222.25 billion by 2027 growing at a CAGR of 21.9%.

Uploaded by

Shashwat Bachchan
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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B2B Marketing

Evaluation – 3: Group Project


Gopal Aggarwal : 42180
Shashwat Bachchan : 42276
Shubham Manocha : 42285
Sourabh Bhat : 42294
Vipul Dayma : 42321
Business Environment
Drivers:
• Growth in demand for low cost data storage and faster data accessibility
• Enterprises across the globe are focused on creating a mobile workforce, where employees can access data from distant places
through Internet services
• Rise in adoption of cloud computing coupled with significant adoption rate of cloud technologies among various industries across
the globe are major driving factors of the global cloud storage market
• Increase in cloud adoption across several industry verticals
• High price of private cloud and risk of open threats in public cloud storage among end-users has generated the need for hybrid
storage where flexibility is provided to switch between private and public storage space as per the need
• Several industry verticals such as BFSI, retail, healthcare, manufacturing, telecommunication & IT, media & entertainment, and
many others are adopting cloud services at a rapid pace
• Growing concerns of data recovery and protection
• Industry verticals including BFSI, retail, healthcare, and the public sector with a large customer base are prone to retain critical
business information of stakeholders
• In February 2017, Amazon Web Services, Inc. launched alarms on dashboard in its CloudWatch (network monitoring solution) to
enhance supervision over critical metrics over dashboards
Business Environment
Restraints: Security concerns over cloud storage
• Security risks including organizational, physical, technological, compliance, and data breaches are some of the major
factors expected to hamper the market growth
• Security concern over safeguarding stakeholders’ information and private data is considered as a major restraining factor in
cloud storage deployment by several industrial sectors such as BFSI, Government & Education, healthcare, retail, and
others
• Slow ICT adoption and procurement of IT projects in countries such as Mexico, Chile, Egypt, Thailand, and many others is
expected to obstruct the market development

Opportunity: Significant cloud adoption among SMEs


• Cloud storage adoption has increased among SMEs owing to advantages such as enhanced uptime, reliability, enriched IT
service, increased flexibility of data access, and operational speed
• Factors including improved customer support, enhanced business continuity, and replacement of conventional IT
infrastructure are expected to create adequate space for market growth in the forecast period
Moderate-to-High Competitive Rivalry
Key Players
• Amazon Web Services, Inc.
• Alibaba Cloud
• Dell Technologies Inc.
• Google, Inc.
• Hewlett Packard Enterprise Development LP
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Rackspace Hosting, Inc.
• VMware, Inc.
Competition
Analysis Through Porter’s Five Forces
Low-to-Moderate Bargaining Power of
Suppliers
Moderate Bargaining Power of Buyers
Low-to-Moderate Threat of Substitutes
Low-to-Moderate Threat of Substitutes
Market Size & Growth
The global cloud storage market was valued at $46.12 billion in
2019, and is projected to reach $222.25 billion by 2027, registering
a CAGR of 21.9% from 2020 to 2027. The hybrid segment was the
highest contributor to the market, with $27.35 billion in 2019, and
is estimated to reach $142.29 billion by 2027, at a CAGR of 23.0%
during the forecast period. The hybrid and public segments
collectively accounted for around 85.0% market share in 2019, with
the former constituting around 59.3% share. The hybrid and public
segments are expected to witness significant CAGRs of 23.0% and
20.8%, respectively, during the forecast period. The cumulative
share of these two segments was 85.0% in 2019, and is anticipated
to reach 88.0% by 2027.
Strategic Moves
Branding
Cloud Storage on AWS
A reliable, scalable, and secure place for your data
• AWS offers a complete range of services for you to store, access,
govern, and analyze your data to reduce costs, increase agility, and
accelerate innovation. Select from object storage, file storage, and
block storage services, backup, and data migration options to build the
foundation of your cloud IT environment.
• Logo:
Pricing: AWS offers the world’s most robust, scalable and fully featured cloud storage infrastructure. However, it is
known to have a steep learning curve. Google cloud storage options are easier to learn and use and compete with
Amazon on price.

Customer Relationship management: AWS is known for its customer support. Post purchase support provided is
another differentiator for more companies adopting its cloud storage.
Marketing Communication
Marketing Communication
• The ultimate benefit of cloud computing, and AWS, is the ability to leverage
a new business model and turn capital infrastructure expenses into variable
costs.
• Businesses no longer need to plan and procure servers and other IT resources
weeks or months in advance.
• Using AWS, businesses can take advantage of Amazon's expertise and
economies of scale to access resources when their business needs them,
delivering results faster and at a lower cost.
• With data center locations in the U.S., Europe, Singapore, and Japan,
customers across all industries are taking advantage of our low cost, elastic,
open and flexible, secure platform.
Marketing Communication-

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