Unit 1 Lesson 1

THE WORLD OF

Media and
Information
Literacy
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 WHAT IS
COMMUNICATION?

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 COMMUNICATIO
N
• The directed and
purposeful
exchange of information
and
messages between people or
groups of people by speaking,
writing, gestures and signs.
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 COMMUNICATIO
N
The word communication has originated from
a Latin word “Communes” which means
something common.
Communication is a process of
information, exchanging thoughts,
emotions
ideas, through speech signals,
feeling andwriting
behavior.
or communicationprocess, a sender
In encodes message and then using a medium
a
and send it to appropriate feedback using
a medium
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 IMPORTANCE OF
COMMUNICATION
 Express thoughts, ideas and feelings
 Creating awareness
 To fulfill a goal
 Avoid isolated
 Highlight issues
 Progress, development
 Educating the masses etc.
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 WHAT ARE THE TYPES OF
COMMUNICATION

•NON-VERBAL COMMUNICATIONVERBAL COMMUNICATION

• SIGNS • Oral
• SYMBOLS
• Written
• Colors
• Gestures
• body language
• facial expressions
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COMMON TYPES
OF
COMMUNICATIO
N

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 VERBAL
COMMUNICATION
 Verbal communication is refers to the form
of
communication in which message is
transmitted verbally, communication is done by
word, mouth and a piece of writing. Objective
of every communication is to have people
understood what we are trying to convey.

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 NON-VERBAL
COMMUNICATION
• Through signs & symbols.
• Non-verbal can go without verbal communication.
• Verbal can’t go without non-verbal communication.

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 ORAL
COMMUNICATIO
N
 In oral communication, Spoken words
are
used. It includes face-to-face conversations,
speech, telephonic conversation, video, radio,
television, v oice over internet. In oral
communication, communication is influence
by pitch, volume, speed and clarity of
speaking
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 WRITTEN
COMMUNICATION
 In written communication, written signs
or
symbols are used to communicate. A written
message may be printed or hand written. In
written communication message can be
transmitted via email, letter, report, memo
etc. Message, in written communication, is
influenced by the vocabulary & grammar
used, writing style, precision and clarity of the
language used. 13
 TYPES OF NON-VERBAL
COMMUNICATION
• KINESICS (BODY LANGUAGE)
 HAPTICS (TOUCH LANGUAGE)
 PROXEMICS ,(SPACE LANGUAGE)
 ARTIFACTS ENVIRONMENTAL
 CHRONEMICS (TIME LANGUAGE)
 SILENCE
 SIGN
 PARALANGUAGE\VOCALIC
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KINESICS (BODY LANGUAGE)
 KINESICS (BODY LANGUAGE)
 FACIAL EXPRESSION
 HEAD
 EYE GAZE
 GESTURES
 POSTURES
 SHAPE OF BODY
 PERSONAL APPEARANCE ADORNMENT
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 FACIAL
EXPRESSION
 Face is the index of mind. Think
how much information can be
conveyed with a smile or a frown.
By facial expressions we can
show or we can understand
happiness, sadness, anger and
fear and much more

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HEAD
 If someone move his\her head up & down
it means he\she is agree with you or
saying yes and it also means
understanding and acknowledgement.
Sideways movement of head means no or
not understood. If a person bring his
head down and looking his feet or earth
it is the symbol of humility & modesty.

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 EYE
GAZE
Looking at another person can
indicate a range of emotions like
anger, and danger, a
grudge
dangerous look can tell
someone is you
comfortable
unhappy with and

not

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GESTURES &
POSTURES

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 PERSONAL APPEARANCE
ADORNMENT
• Appearance can
indicate our
profession
• It shows your
nature, interest and
your taste
• It can also point out
our religious and
cultural values

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HAPTICS (TOUCH
LANGUAGE)

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 PROXEMICS (SPACE
LANGUAGE)
 To communicate while
keeping a distance is
called proxemics
 The amount of distance we
need and the amount of
space we perceive as
belonging to us is
influenced by a number
of factors including social
norms, situational
factors, personality
characteristics and level
of familiarity 22
SIGNS

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 SILENCE
• Allowing silence in a conversation puts pressure on
the other person.
• Silence can indicate hostility. Silence
can indicate disagreement.
• Silence can indicate profoundness, such as horror.
• Silence can indicate respect. Silence
can indicate contemplation. Silence
can be intentional rudeness.
• Silence can be the creation of a
listening space.
• Silence can be an indication of
empathy.

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 PARALANGUAGE/VOCALI
CS
Attributes of speaking which include the pitch,
the tone, the volume, tempo, rhythm,
articulation, resonance, nasality and even the
accent of the speaker collectively known as
paralanguage, we can understand mood and
the situation by paralanguage expressions

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 MAJOR TYPES OF
COMMUNICATION
1. Inter- personal
communication

Communication between two or more people called inter-

personal communication
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 INTRA-PERSONAL
COMMUNICATION

Intra-personal communication is a process in which people

communicate with themselves either consciously or
unconsciously
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 EXTRA-PERSONA
COMMUNICATION

Communication between human beings and

nonhuman entities

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 GROUP
COMMUNICATION

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Mass communication
Communication through electronic gadgets (mass media)
like books, journals, TV, newspapers etc

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 EFFECTIVE
COMMUNICATION
• GATHER YOUR THOUGHTS
• CHOOSEYOUR WORDS VOICE
MODULATION BODY LANGUAGE LISTEN
• CONCENTRATE
• EYE CONTACT POSTURES
• SIMPLE OR FAMILIAR LANGUAGE
QUESTIONING SKILLS

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 MEDIATED INTERPERSONAL
COMMUNICATION

• Mediated communication or mediated interaction (less

often, mediated discourse) refers to communication
carried out by the use of information communication
technology and can be contrasted to face-to-face
communication.

https://en.wikipedia.org/wiki/Mediated_communication

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 ORGANIZATIONAL
COMMUNICATION

• The study of communication within

organizations

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 WHAT IS
MESSAGES?

• refer to any form of communication

(information, feelings, and ideas) passed or
transmitted using a channel.

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 EIGHT ELEMENTS THAT
CONSTITUTE THE CREATION
OF MESSAGE
1. SOURCE – The source is where the message came from.
2. ENCODING – the process by which a message is translated so it can
be transmitted and communicated to another party. Encoding is
how you compose your sentence as you communicate.
3. TRANSMITTING – The actual act of sending the message. It can
either be through the person’s vocal cords and facial muscles
complemented with hand gestures.
4. CHANNELS – these are the lines that enable the act of sending or
transmitting

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 EIGHT ELEMENTS THAT
CONSTITUTE THE CREATION
OF MESSAGE
5. DECODING – the transmitted impulses are converted to signs as the
brain perceives and processes it.
6. RECEIVER – can be an individual or organization that is responsible
for receiving the message
7. FEEDBACK – is the response generated by the message that was sent
to the receiver
8. NOISE INTERFERENCE – something that interferes in the transmittal
process

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