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Packaging &: Labeling

This document discusses packaging and labeling. It defines packaging as designing and producing containers for products, and identifies its five key functions: promoting and selling products, defining identity, providing information, expressing customer needs, and ensuring safe use. The document also discusses the different types of packaging (primary, secondary, shipping), qualities of good packaging, and functions and types of labeling including brand, descriptive, and grade labels.

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Neeraj Garg
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22 views

Packaging &: Labeling

This document discusses packaging and labeling. It defines packaging as designing and producing containers for products, and identifies its five key functions: promoting and selling products, defining identity, providing information, expressing customer needs, and ensuring safe use. The document also discusses the different types of packaging (primary, secondary, shipping), qualities of good packaging, and functions and types of labeling including brand, descriptive, and grade labels.

Uploaded by

Neeraj Garg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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PACKAGING

&

LABELING

1
What is the Fifth P?

Packaging, sometimes called the


fifth P, is all the activities of
designing and producing the
container for a product.

2
Functions of Packaging

1. Promoting and Selling the Product

2. Defining Product Identity

3. Providing Information

4. Expressing Customer Needs

5. Ensure Safe Use

6. Protecting the Product


3

The Keys to Product Packaging


TYPES OF PACKAGING
• PRIMARY

• SECONDARY

• SHIPPING

4
QUALITIES OF GOOD PACKAGING

• ATTRACTIVE APPEARANCE.

• CONVENIENT FOR STORAGE & DISPLAY.

• SHIELD AGAINST DAMAGE OR SPOILING.

• PRODUCT DESCRIPTION SHOWN ON THE


PACKAGE.

5
Labeling

A label may be a part of package or it may be a


tag attached to the product.

The labels perform a descriptive function relating


to a product’s source, its contents, important
features and benefits, use instructions, cautions or
warnings, storage instructions, batch number,
date of manufacture, and date of expiry.

6
Functions of Labels

Identifies

Grades

Describes

Promotes

7
TYPES OF LABELING

8
Types of Labeling

Brand
Brand Brand
Brand applied
applied
to
to the
the product
product

Descriptive
Descriptive Gives
Gives information
information

Grade
Grade Judged
Judged quality
quality

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