Communication
Communication
Sender Receiver
5. Provides 4. Decodes
feedback the message
Choosing Channels
• Channels differ in their capacity to convey
information.
• Rich channels have the ability to
• Handle multiple cues simultaneously
• Facilitate rapid feedback
• Be very personal
Information Richness of Communication
Channels
Low High
channel channel
richness richness
Telephone Face-to-face
Memos, letters Electronic mail Voice mail conversations conversation
Communication Networks
Formal communication:
• Wheel Network :Leader (head) is central
facilitator for all communication
• Chain Network: Communication flows
through a strict hierarchy
• Star Network (all channel network): All team
members exchange information freely.
Communication Networks
Communication Networks
• Informal Communication
Grapevine Communication
Has 3 essential features:
• Not controlled by Management
• Perceived by the employees as more reliable
than formal communication that comes from
management
• Serves the self interests of the people using it
rather than the organization’s objectives
Direction of Communication
Downward Communication:
• To give instructions
• Provide information about procedures, policies
etc
• Feedback
• Explain rationale for a job to a new employee
• Information required by different teams and
departments for achievement of goals
handbooks, manuals, newsletters, notices,
bulletin boards, intranet, meetings, speeches,
telephones, video conference etc.
Direction of Communication
• Upward Communication:
non directive in nature
empowered employees participating freely in
decision making.
• Grievance redressal procedure
• Open door policy
• Counseling, attitude questionnaires, exit
interviews
• Participative techniques
• Ombudsperson
Direction of Communication
• Lateral Communication:
Cross Communication
Boundary Spanners
Research and Development
Quality Control
Legal Department
Interpersonal Communication
• Oral Communication
• Written Communication