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Role of Government and Other Agencies in Growth of International Marketing

The document discusses the role of various government agencies and initiatives in India to promote international marketing and exports. It outlines the objectives and activities of the Indian Institute of Packaging and Export-Import Bank of India to support packaging and export financing. It also describes several incentives provided by the Government of India to exporters, such as duty exemptions, market access initiatives, special economic zones, and financial assistance for various industries and exports.

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41 views

Role of Government and Other Agencies in Growth of International Marketing

The document discusses the role of various government agencies and initiatives in India to promote international marketing and exports. It outlines the objectives and activities of the Indian Institute of Packaging and Export-Import Bank of India to support packaging and export financing. It also describes several incentives provided by the Government of India to exporters, such as duty exemptions, market access initiatives, special economic zones, and financial assistance for various industries and exports.

Uploaded by

Viral Barot
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ROLE OF GOVERNMENT AND OTHER AGENCIES IN

GROWTH OF INTERNATIONAL MARKETING


GROUP MEMBER

VIRAL BAROT 02 SAGAR GARDI 05

ANKIT PATEL 19 FALGUN PATEL 20

MEHUL PATEL 21 DILESH SONI 37


INDIAN INSTITUTE OF PACKAGING

The Indian Institute of Packaging is a national enterprise set up in


May 1966 by the Indian Packaging and allied industry and the
Government of India, Ministry of Commerce.

 The Institute's endeavor is to improve the standards of packaging

At present, IIP has members in various categories like Patron


members, Overseas members, Life members & large number of ordinary
members.
The main objective of IIP

 To make Indian Institute of Packaging a World Class Centre of


Excellence with Sustained Commitment from the Stake Holders.

 To Develop Close International Relationship with Worldwide


Packaging Fraternity.

 To make India a Focal Point for Contemporary Developments in Art,


Science, Technology and Engineering in the Field of Packaging.

 To provide consultancy services on packaging problems


Major activities of the Institute

 Undertakes self-sponsored and industry participated applied projects


covering different aspects of standards, substitution of packaging
materials, improvements in the designs of packages

 Packaging has permeated every field of business activity and is


considered a vital element in the distribution and marketing of not only
manufactured goods but also farm grown produce.

 Research projects are also undertaken with and accent on reliable data
generation on the critical characteristics of packaging
 Training & Education

 Consultancy & Projects

 Laboratory Testing

 Exhibition & Design

 Information and Publication

 Library

 Database & Internet Services, besides promotional activities.


Export –import bank of India

 Export-Import Bank of India is the premier export finance institution


of the country, set up in 1982 under the Export-Import Bank of India Act
1981. Government of India launched the institution with a mandate, not
just to enhance exports from India, but to integrate the country’s foreign
trade and investment with the overall economic growth.

 wide range of products and services offered at all stages of the


business cycle, starting from import of technology and export product
development to export production, export marketing, pre-shipment and
post-shipment and overseas investment.
The initiatives

 Exim Bank of India has been the prime mover in encouraging project
exports from India.

funded by Multilateral Funding Agencies like the World Bank, Asian


Development Bank, African Development Bank and European Bank for
Reconstruction and Development.

 The Bank extends lines of credit to overseas financial institutions,


foreign governments and their agencies.

 Exim Bank supports Small and Medium Enterprises in their export


marketing efforts including financing the soft expenditure relating to
implementation .
Exim bank finance

 The Export-import bank of India (Exim bank) provides financial


assistance to promote Indian exports through direct financial assistances.

 landing of the Exim Bank now covers various stages of export that is
from the development of export market to expansion of production
capacity for exports, production for export and pre-shipment financing.

 The Exim Bank’s focus is on export of manufactured goods, project


exports and export of technology services.
GOVERNMENT OF INDIA’S INITIATIVES

 India gives priority to exports.

 Exporters enjoy lot of incentives

 The Government of india has taken several initiatives to make


available to exporters a host of assistance and incentives

 DUTY DRAWBACK: Under duty drawback scheme the exporter is


eligible to get refund of custom duty and excise duty paid on materials,
components and consumable utilized in the manufacture of finished
goods.
two different rates of drawback viz. (a)Brand Rates and (b)All Industry
Rates.

EPCG SCHEME:
Scheme: Under the Export Promotion Capital
Goods(EPCG) scheme, the import of capital goods, both new and second
hand, jigs, fixtures, dies and moulds are allowed. Spares upto 20% of
CIF value may also be imported subject to export obligation.
FACILITIES AND INCENTIVES TO INDIAN EXPORTERS

 Many Export promotion Councils, Public Sector Undertakings,


Chamber of Commerce, Industries’ Associations and Services
Organizations are also contributing towards are the promotion of Indian
exports.

 Marketing Development Assistance (MDA)


MDA is available to:
• Export houses,
• Trading houses,
• Super star trading houses, etc.
MARKET ACCESS INITIATIVE (MAI)

Under EXIM policy 2002-07 financial assistance is made available to


the export promotion councils and industry and trade association relating
to proposals received for the following purpose:

 Conducting marketing studies.


 Transport subsidy for select agriculture products.
 Launching export potential products.
 Establishing showrooms and warehousing facilities in target markets.
 Participation in international trade fairs, seminars, sales promotion
campaigns, etc.
SPECIAL ECONOMIC ZONES (SEZ)

 The government of India had announced an SEZ scheme in April 2000


to promote India’s exports.

 Four export processing zones (EPZ), namely Noida (UP), Falta (West
Bengal), Chennai (Tamilnadu), and Visakhapatnam (Andhra Pradesh)
have been converted into SEZs from 1 January 2003.

 The SEZ units have also been getting exemption from central sales tax
on sales made from the domestic tariff area to SEZ units and exemption
from service tax to SEZ units and developers.
OTHER INCENTIVES AVAILABLE TO INDIAN
EXPORTERS

 BLANKET PERMITS:
•Blanket permits is a facility given to large scale exporter .
• Blanket permits are issued by RBI for a lump sum amount subject to its
having fulfilled certain export obligations.

 SERVED FROM INDIA SCHEME


 The Foreign Trade Policy 2004-09 has introduced “Served from India”
scheme
 This scheme aims at promoting export of services form India.
 Duty credit equivalent to 10% of foreign exchange earned in the
preceding financial year is given to service provider.
VISHESH KRISHI UPAJ YOJANA
 Vishesh Krishi Upaj Yojana with the objective to promote exports of
fruits, vegetable, flowers, minor forest produce, dairy products and
poultry by giving incentives to exporters.

 Under this scheme, exporters of eligible products are eligible to obtain


Duty Credit equivalent to 5% of the FOB value of export for each
licensing year starting from April 1, 2004.

IRMAC SCHEME
 IRMAC stands for Industrial Raw Material Assistance Center.
 Items like chemicals for finishing leather and for manufacture of
pesticides are imported and distributed through IRMAC
SPECIAL IMPORT LICENCES (SIL)

 ONE OF THE SPECIAL INCENTIVES GIVEN TO Indian exporters


includes Special Import Licenses (SIL).
 SIL is freely transferable.
 SIL is available for the following categories of exporters:

 EH/TH/STH/SSTH.
Deemed Exports.
 Exports to ACU countries.
FINANCIAL INCENTIVES TO INDIAN EXPORTERS

 Assistance for Agricultural, Horticulture and Meat Exports:


Provides financial assistance up to 50% of cost of study not
exceeding Rs. 2 lakh

 Assistance for Marine Products Exports:


This scheme includes infrastructure and equipment, framing,
quality control

 Spices Export Promotion Scheme:


Provide financial assistance for printing of brochure,
reimbursement of air freight, courier charges for sending samples
abroad, packing and development, brand promotion scheme, etc.
 Deemed Exports Assistance and Facilities:
Deemed exports are those exports which do not earn
foreign exchange directly but result in saving of the same. Deemed
exports are sales in India to specify projects.

External Marketing Assistance Scheme for Jute Goods:


Various jute products are given Marketing Assistance
which is of two type Viz. (a) Internal and (b) external.

Internal Marketing Assistance provides assistance at the rate of 8% on


the sale of specified jute products such as decorative fabrics, mats.

External Marketing Assistance is given to diversified products.

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