Digital marketing

Submitt by usama yousaf (L21226)

Submitted to mam zara Imran
Class mba 5
DELL AND PREPARE ITS SUMMARY
• 
• Dell, Incorporated is a computer hardware manufacturer and distributor.
The company is one of the world's largest computer distributors in terms of
both quantity of units sold and gross income, and one of the United States'
largest corporations. From 1999 until 2006 Dell delivered more complete
computer systems worldwide per quarter than any other PC manufacturer.
However, a bad reputation stemming from poor customer support had seen
Dell's market shrink, with rival Hewlett-Packard outselling Dell for the first
time in Q4 2006. Dell is now attempting to improve its image with Linux-
based desktop and laptop models, a community-driven idea generation 
website, and a move to less expensive AMD processors.
DELL PRODUCTS FOR HOME
• 3000 SERIES
• There are two types of laptop in 3000 series
• New 15 (3583)
• 15 (3593)
• 
• Laptops and 2-in-1s featuring the latest processor options, ample
ports and connections, and all of the essentials for everyday
computing.
5000 SERIES
• 
• 5 types of varieties are in 5000 series.
• New 13 (5301)
• 13 (5391)
• New 14 (5402)
• New 14 2- in -1(5406)
• New 15 (5502)
• 
• Laptops and 2-in-1s with an elevated design and a variety of upgrade options
for what matters most to you.
• 7000 SERIES
• 
• New 13 2-in-1 (7306)
• New 14 (7400)
• 14 (7490)
• 15 (7501)
• 
• Thin, light laptops and 2-in-1s, featuring premium materials, high-
end features and meaningful innovation for an amazing experience.
G SERIES LAPTOP
• G3
• 15
• Gaming laptops engineered with NVIDIA® GeForce® discrete graphics, up to
10th Gen Intel® Core™ processors and a thin design for a sleek gaming experience.
• G5
• 15 se
• 
• 15-inch gaming laptop with up to NVIDIA® GeForce RTX™ graphics, up to 10th
gen Intel® Core™ i7 processors, stunning display options, and game-ready
performance.
• G7
• 
• Slim gaming laptops with NVIDIA® GeForce RTX™ graphics, up to
10th Gen Intel® Core™ i7 processors, riveting display options, and 4-
zone RGB Keyboard.
XPS LAPTOP & 2-IN-1 PC
• XPS 13
• 
• NEW 13 2-IN-1
• NEW 13
• 
• Our smallest 13-inch laptops feature a virtually borderless Infinity
Edge display, unique materials and expert craftsmanship. Purposefully
designed for users who desire the utmost portability and premium
design.
• XPS 15
• 
• Our smallest 15.6-inch performance laptops are the perfect
balance of power and portability with high performance processors,
NVIDIA graphics and a stunning view. Built for creators who need
power and color accurate displays.
• XPS 17
• 
• 17-inch laptop in a 15-inch size loaded with power. Featuring 10th
Gen Intel® Core™ processors, up to NVIDIA® GeForce GTX 1650 It GPU
and a studio-quality display.
DESKTOP AND ALL IN ONE FOR HOME
USE
• CAMPACT DESKTOP
• Do everything that you love with the latest processors and plenty of
storage space available on Inspiron 3000 Series desktop PCs.
• 5000 SERIES ALL IN ONE
• Step up to the great multimedia experience provided by the Inspiron
5000 Series desktop and all-in-one PCs.
• G5 DESKTOP
• Powerful, compact gaming desktop with easy upgradeability and
10th Gen Intel Core processors, VR-capable GPUs and massive
memory.
DELL PRODUCTS FOR BUSINESS USE
• LAPTOPS AND 2-IN-1 PC

• VOSTRO LAPTOPS
• Laptops with the right balance of business features and outstanding
support for small business
• LATITUDE LAPTOPS AND 2 IN 1 PC

• Our most secure and manageable commercial laptops, delivering

reliable productivity for your end-users.

• PRECISION MOBILE WORKSTATION

• High performing and customizable workstations designed, tested
and certified with professional applications.
DESKTOP ALL IN ONE PC &
WORKSTATION
• VOSTRO DESKTOP

• Desktops that are easy on your budget without sacrificing essential

features.
• OPTIPLEX DESKTOPS

• Our most secure and manageable business-class desktops, delivering

reliable productivity for your end-users.
• PRECISION FIXED WORKSTATION

• High performing and customizable workstations designed, tested

and certified with professional application.
SERVER STORAGE AND NETWORKING
• SERVERS

• Dell PowerEdge offer Blades, Towers and Racks that excel in purposeful
design, virtualization, power and cooling and embedded systems
management.
• STORAGE
• 
• Redefine storage economics with scalable products that allow you to
expand storage on demand, adapt to business needs and intelligently
manage your data.
• NETWORKING

• Take control of your future and dramatically transform your

business with Dell Networking products and services.
• HYPER CONVERGED INFRASTRUCTURE

Revolutionize data and compute environments, and tailor infrastructure

to your workloads with one of the industry's broadest portfolios of
converged solutions.
SUMMARY OF THE DELL
• 
• Dell Computer Corporation was established in 1984 and today ranks
among the world's largest computer systems companies. Dell pioneered the
concepts of selling personal computer systems directly to customers; offering
build-to-order computer systems; and providing direct, toll-free technical
support and next-day, on-site service. The company designs and customizes
products and services to end-user requirements, and offers an extensive
selection of peripherals and software. Dell's complete range of high-
performance computer systems include: Dell Dimension and OptiPlex desktop
computers, Latitude notebook computers, and PowerEdge network servers.
The company's products and services are sold in more than 140 countries.
BIG DATA AND WHY IT IS IMPORTANT
• In marketing, big data comprises gathering, analyzing, and using massive
amounts of digital information to improve business operations, such as:
Getting a 360-degree view of their audiences.

• GETTING A 360 VIEW OF THE AUDIENECE

• 
• The concept of “know your customer” (KYC) was initially conceived many
years ago to prevent bank fraud. KYC provides insight into customer behavior
that was once limited to large financial institutions. Now, because of the
accessibility of big data, the benefits of KYC are available to even small and
medium businesses, thanks to cloud computing and big data.
CUSTOMER ENGAGEMENT
•  specifically, how your customers view and interact with your
brand, is a key factor in your marketing efforts. Big data analytics
 provides the business intelligence you need to bring about positive
change, like improving existing products or increasing revenue per
customer.
• BRAND AWARENESS
• is another way big data can have a significant impact on marketing? 
Aberdeen Group’s Data-Driven Retail study showed that “data-driven
retailers enjoy a greater annual increase in brand awareness by 2.7
times (20.1% vs. 7.4%) when compared to all others.
• IMPROVED CUSTOMER ACQUISITION
•  is another great benefit that big data brings to marketing? A 
McKinsey survey found that “intensive users of customer analytics are
23 times more likely to clearly outperform their competitors in terms
of new customer acquisition.” Leveraging the cloud allows for the
gathering and analysis of consistent and personalized data from
multiple sources, such as web, mobile applications, email, live chat,
and even in-store interactions.
COMPANIES WHICH USES BIG DATA
• AMAZON
• The online retail giant has access to a massive amount of data on its
customers; names, addresses, payments and search histories are all
filed away in its data bank.
HOW AMAZON USES BIG DATA TO
STALK YOU
• 
• Alexa voice recording
• Personalized recommendation
• Ring video footage
• Book recommendation
• One click ordering
• Anticipatory shipping model
NETFLIX
• 
• Big data helps Netflix decide which programs will be of interest to
you and the recommendation system actually influences 80% of the
content we watch on Netflix. The algorithms help Netflix save $1
billion a year in value from customer retention.
NETFLIX USES BIG DATA TO BUILD
MOUNTAIN OF MONEY
• 
• Data driven personalization
• Relentless experimentation and testing
• Put the user in driver seat
AMERICAN EXPRESS
• AmEx's goal is to detect fraudulent transactions as quickly as possible
to minimize loss, so they employ a machine learning model
that uses a variety of data sources, including card membership
information, spending details, and merchant information to detect
suspicious events, and make a decision in milliseconds.
HOW AMERICAN EXPRESS USES BIG
DATA TO TRANSFORM OPERATIONS
• 
• Detecting fraud
• Bring merchant and customer close together
• Range of data sources
• Fraudulent transaction