PRESENTATION ON CUSTOMER

SATISFACTION TOWARDS RELIANCE JIO

To study of customer satisfaction level on Reliance JIO products & services.

To find the market potential and market penetration of Reliance JIO
products & services offerings.

To make comparison between Reliance JIO and its competitors.

To make awareness of the products and services among the customers
INTRODUCTION

• Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited (RJIL),is an
upcoming provider of mobile telephony, broadband services, and digital services in India.

• Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL), India’s largest
private sector company, is the first telecom operator to hold pan India Unified License.Formerly known as
Infotel Broadband Services Limited(IBSL), Jio will provide 4G services on a pan-India level using LTE
technology. The telecom leg of Reliance Industries Limited, it was incorporated in 2007 and is based in
Mumbai, India.It is headquartered in Navi Mumbai.

• 
 RESEARCH METHODOLGY

• The purpose of the methodology is to design the research procedure. This includes the overall design, the sampling procedure,
the data collection method and analysis procedure. Marketing research is the systematic gathering, recording and analyzing of
data about problem retaining to the marketing of goods and services.
1. Conclusive Research:

• It is also known as quantitative research; it is designed to help executives of action that is to make decision.
• When a marketing executive makes a decision are course of action is being selected from among a number of available. The
alternatives may be as few as two or virtually infinite. They may be well defined or only vaguely glimpsed.
• Conclusive research provides information, which helps the executives make a rational decision. In some instances, particularly if
any experiment is run, the research may come close to specifying the precise alternatives to choose, in their cases especially with
descriptive studies the research will only particularly clarify the situation and much will be left to the executive’s judgment.
• The type of research here is “Descriptive Research Design”. This kind of design is used for more precise investigation or of
developing the working hypothesis from an operational point of view.
• Sample Size
• Sample size refers to the numbers of respondents researcher have selected for the survey.
• I have selected 300 sample units from market and individual customers.
 
 
• Sampling Technique
 
 

• The sample design provides information on the target information and final sample sizes. I used conveyed convenient
sampling surveyed in research.
 
• Sampling Area:

Dehradun
 DATA ANALYSIS AND INTERPRETATION

Q-1 Occupation of the respondents

     
Occupation % of respondents No. of respondents
     
Students 16.66% 50
   
Business man
  30
26.66%
     
Private employees 30% 90
     
Govt. employees 26% 80
Q-2 Are you aware about Reliance JIO?

     
      Sales
Awareness % Of respondents No. of respondents
      6.66% 00
     
Yes 93.33% 280 yes
     
      No
No 6.66% 20
Q-3 which operator’s service do you use?

     
Operator user % of respondents No. of respondents

     
Airtel 30% 90

     
Reliance JIO 23.33% 80

     
Idea 20% 60

     
Vodafone 26.66% 70
Q-4 What is your average monthly expenditure on mobile (in RS)?

     
Expenditure (Rs) % of respondents No. of respondents

     
Rs100-Rs200 35.71% 100

     
Rs200-Rs300 32.14% 90

     
Rs300-Rs400 28.57% 80

     
Above Rs500 10.71% 30
Q-5 From which source you came to know about Reliance JIO?

Sources % of respondents No. of respondents

     
Advertisement 21.42% 60

     
Mouth publicity 28.57% 80

     
Hoarding 17.85% 50
 FINDINGS

•While conducting the survey,I found that most of 71.23% respondents are satisfied with Reliance JIO,and 29.77% of

respondents are not satisfied.Because still they have network problem in deep rural areas.
 

•Reliance JIO has wide market captured in Dehradun&LYF handsets are also demanded in the market by its customers.

•Most of the customers are preferred to buy and utilize the Jio products because its demand is very high in the area of Dehradun.
 

•Customers are satisfied the 4G unlimited services as comparison to others services.

•Reliance JIO is the market leader in Dehradun areas, all the customers are preferred its products & services.
SUGGESTIONS

• In today’s era the Reliance JIO must focus on rural areas to get the people attention and gather the rural people
interest.Because most of rural people are not having the knowledge about Reliance JIO.
• Spread out the awareness about Reliance JIO in deep rural areas.
• Replenish the products on Retailer’s shop on right time,where it is lacking.
• Remove(exterminate) the problem of calling congestion & call drop.
• Make the advertisement of Reliance JIO by putting hoardings,boards,posters,and neon (electric) sign
boards in every areas.It should be highlighted punch line”LYF DEKHO LYF JAISI”.
• Get the feedback from existing customers about Reliance JIO and take the reference for making new
customers.
 CONCLUSION

• Reliance JIO has become a very successful brand in India & providing customer satisfaction is to be there main motive.It
provides unlimited free calling and data services & SMS on the move as people are more dependent on it in their daily lives like
wide network coverage and good 4G services.Because 3G services was unable to meet out customer needs and wants.That’s
why 4G has been evolved for Indian customers.

• Reliance JIO possesses congestion free & wide network coverage, attractive 4G schemes & customer services as well as
lifetime roaming free services.
 
• Providing customer satisfaction is the most crucial step of the company as they are to be satisfied and provides Internet access
on the move such as Wide network coverage and good 4G services as they are important and technology advanced stuff
required by almost everybody in today’s environment,
THANK YOU