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Square Foot of Comparative Sales - by Line/designer and Season - Sell Through Percent-70% of Full Price

The document discusses various strategies employed by a retailer, Westside, to maximize store space productivity and profitability during the COVID-19 pandemic. It discusses how Westside evaluates profit per square foot and assigns merchandise to space. Westside uses techniques like planograms, gondolas, neat shelves and optimizing display density. It also uses cross-merchandising to complementarily display different product categories. To prepare for COVID-19 impacts, Westside has spent on staff, equipment, infrastructure and testing centers while mall owners expect a decline in revenues but remain positive about recovery by Christmas.

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parmeshwar mahato
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62 views

Square Foot of Comparative Sales - by Line/designer and Season - Sell Through Percent-70% of Full Price

The document discusses various strategies employed by a retailer, Westside, to maximize store space productivity and profitability during the COVID-19 pandemic. It discusses how Westside evaluates profit per square foot and assigns merchandise to space. Westside uses techniques like planograms, gondolas, neat shelves and optimizing display density. It also uses cross-merchandising to complementarily display different product categories. To prepare for COVID-19 impacts, Westside has spent on staff, equipment, infrastructure and testing centers while mall owners expect a decline in revenues but remain positive about recovery by Christmas.

Uploaded by

parmeshwar mahato
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Ask the store manager how the profitability of space is

evaluated; for example, profit per square foot. Is there a


better approach?

• Square foot of comparative sales


• By line/designer and season
• Sell through percent- 70% of full price
Ask the store manager how space is assigned to
merchandise. Critically evaluate the answer.

• Through classification
• Line/ Designer
Ask the store manager if planograms are used. If so, try to determine
what factors are considered when putting together a planogram.

To which the store manager replied “We know


that this catalogue will be a retailer’s secret
weapon when it comes to maximising their
store’s turnover and profit potential.
“By following these plans, retailers can be
confident that they will be stocking the
bestselling products their customers want and
making the most out of their available space.”
Has the retailer employed any techniques for achieving greater
space productivity, such as using the cube, downsizing the gondolas
and racks, and minimizing non – selling space?

Westside have employed various strategies to


achieve greater space productivity. It has
employed gondolas, neat shelves and racks
placed on the wall to display their merchandise
effectively. The merchandise density on display
is also optimum, meaning the display is neither
much nor less.
What method has the retailer used for organizing merchandise? Is
this the best way? Suggest appropriate changes.

They use Cross merchandising (practice of displaying


complementary products from different categories
together).
Advantages:
• Offers a solution instead of products.
• It makes it easier for your customers to shop your
store.
• It appeals to your customer’s desire to save time.
• Your products are organised in a way that your
customers use them.
What is retail stores preparation and readiness
towards customer sentiment impact of COVID-19.
• Mall owners expect large decline in revenues for mall
tenants and owners in 2020 but remain positive for recovery
by Christmas, pending no second wave.
• Consumers turn to high street shops as malls remain closed
or considered unsafe.
• Structural transition of brands to malls in recent years
implies swifter revival of malls upon reopening.
• Spending support and investment in employment of
additional staff
• Enhancement of equipment, infrastructure, ambulance
services and center for testing

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