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Group 7 AMR Assign 2

The document discusses the target groups, areas of probing, and sampling and research methods for conducting market research on soaps and idli mixes. It outlines cluster sampling to study pears and Benz soap consumers and area sampling in Chennai and Delhi to study idli mix brands. Blind taste tests are proposed to evaluate the soaps and idli mixes.

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Vignesh Kivicky
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17 views

Group 7 AMR Assign 2

The document discusses the target groups, areas of probing, and sampling and research methods for conducting market research on soaps and idli mixes. It outlines cluster sampling to study pears and Benz soap consumers and area sampling in Chennai and Delhi to study idli mix brands. Blind taste tests are proposed to evaluate the soaps and idli mixes.

Uploaded by

Vignesh Kivicky
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ASSIGNMENT 1

CHAKRABORTY GARIMA MRINMOY (36010)


RAGHAVAN P (36037)
VIGNESH K (36057)
HEMAVATHI M (36078)
NAVEEN KUMAR M (36094)
VIJAYSHANKARR K (36115)
Target group:

• Both men and women who use/ used pears soap.


• Both men and women who use/ used Benz soap.
• Age group: 25 – 55 & Socio-economic groups – Sec A & B.

Areas of probing:

• Durability of the soap.


Premium •
•
Factors affecting the purchase decision of soaps.
Mandatory critical factors with respect to soaps.

Toilet soap • Impact of sensorial aspects in soap in making a purchase


decision.

Sampling Method:

• Cluster sampling
• A region where the study is to be conducted needs to be
identified and it can be divided into clusters.
• Data collection can be done among the target groups
within these clusters.
Research Design
• Divide the consumers of pears and Benz into two groups.
• Group A (Consumers of pears)
• Individual blind test of both pears and Graphene must be conducted.
• Parameters like wear off, sensorial factors must be evaluated.

• Group B (Consumers of Benz)


• Individual blind test of both Benz and Graphene must be conducted.
• Parameters like wear off, sensorial factors must be evaluated.
IDLI MIXES
Target group:

• People of Chennai who are Consumers of Rava idli mix of Chennai foods & Haldirams
• People of Delhi who are Consumers of Rava idli mix & rice idly mix of Chennai foods & Haldirams
• Quota women: 70%
• Socio economic groups – SEC A, B and C

Areas of probing:

• Sensory aspects – taste, smell etc of both Chennai foods & Haldirams
• Brand preference
• Most liked & disliked aspects with respect to Chennai Foods & Haldirams
• Areas of improvement for Chennai Foods

Sampling Method:

• Area based sampling


• Chennai and Delhi region can be two areas.
• Within Chennai select respondents based on TG
• Within Delhi select respondents based on TG
• Data collection can be done among the target groups.
Research Design
• Select few participants from the sample
• Take one participant at a time, ask them to taste the food kept in a
bowl without naming (rava idli & rice idli of both Chennai foods &
haldirams)
• Ask them which bowl they like, if like what they liked in it
• If not what they disliked in it
• Evaluate them on all the sensorial aspects like look, feel, taste, etc
• This will come up with areas of improvement

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