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TABLE OF CONTENTS

01 PROJECT PLAN 02 Market Analysis

Here you could describe the Here you could describe the
topic of the section topic of the section

03 MATRIX 04 Our RESULTS

INITIATIVES
Here you could describe the Here you could describe the
topic of the section topic of the section
OUR COMPANY
Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger
than the Moon. The planet’s name has nothing to do with the liquid metal since it was named after the
Roman messenger god, Mercury
01 PROJECT
PLAN
Despite being red, Mars is a cold place, not
hot. It’s full of iron oxide dust, which gives it
its reddish color
UNDERSTANDING THE PROBLEM

MARS
Despite being red, Mars is a cold place, not hot

JUPITER
It’s a gas giant, the biggest planet in the Solar System

SATURN
Yes, this is the ringed one and a gas giant
OUR SOLUTIONS

MARS JUPITER SATURN

Despite being red, Jupiter is a gas giant Saturn is the ringed
Mars is a cold place and the biggest planet one. It’s a gas giant
“This is a quote. Words full of
wisdom that someone important
said and can make the reader get
inspired”

—SOMEONE
FAMOUS
Indicative Strategic Planning Project Plan
WEEK 1 2 3 4 5 6 7 8 9 10 11 12

Step 0: Kick-Off

Step 1: Provide Business insights

Step 3: Key Strategic Objectives

Step 4: Create Strategy Map

Step 5: Create Balanced Scorecard

Step 6: Identify Strategic Objectives

Step 7: Getting to First Report

KICK- Report
OFF OBJECTIV SCORECA
ES RD
CREATE YOUR STRATEGIC PLANNING
TEAM
LEADERSHIP TEAM CORE TEAM MEASUREMENT TEAM
● Despite being red, Mars is ● Venus has a beautiful ● Jupiter is a gas giant and
a very cold place, not hot name but is very hot the biggest planet
● Saturn is a gas giant, the ● It’s a nice planet and the ● Neptune is the farthest
biggest planet place where we live on planet from the Sun

● Mars ● Venus ● Jupiter

● Saturn ● Earth ● Neptune
A PICTURE IS
WORTH A
THOUSAND
WORDS
mission & vision statement

mission vision
● Despite being red, Mars is a very cold ● Venus has a beautiful name and is the
place, not hot second planet from the Sun
● It’s a gas giant, the biggest planet in the ● It’s a gas giant, the biggest planet in the
Solar System Solar System
● Venus has a beautiful name and is the ● It’s a beautiful planet and the place where
second planet from the Sun we live on
● It’s a beautiful planet and the place where ● Despite being red, Mars is a very cold
we live on place, not hot
EXECUTIVE SUMMARY strategy map

FINANCIAL F1 - insert your text F2 - insert your text F3 - insert your text F4 - insert your text
PROJECTS

CUSTOMER C1- insert your text C2 - insert your text C3 - insert your text C4 - insert your text
SERVICES

INTERNAL I1 - insert your text I2 - insert your text I3 - insert your text I4 - insert your text
PROCESS

LEARNING & L1- insert your text L2 - insert your text L3 - insert own text L4 - insert own text
GROWTH
BALANCED SCORECARD
STRATEGIC
PERSPECTIVE KPI INDICATORS TARGETS
OBJECTIVES

Financial
insert your own text insert your own text insert your own text
insert your own text

Customer
insert your own text insert your own text insert your own text
insert your own text

Internal processes
insert your own text insert your own text insert your own text
insert your own text

Learning & Growth

insert your own text insert your own text insert your own text
insert your own text
Situation, COMPLICATIONS and main question
to answer
DESCRIPTION eXAMPLE

THE It’s a beautiful planet and the place Despite being red, Mars is a very cold
SITUATION where we live on place, not hot

THE
Venus has a beautiful name and is the Neptune is the farthest planet from the
COMPLICATIO second planet Sun in our Solar System
N

THE It’s a gas giant, the biggest planet in the Jupiter is a gas giant and the biggest
QUESTION Solar System planet in our Solar System
02
MARKET
ANALYSIS
It’s a gas giant, the biggest planet in the
Solar System and the fourth-brightest
the “entering a new market” framework

PROFITABI ENTERING INTRODUC

The M&A
LITY A NEW ING A NEW
PROBLEM
PROBLEM
Venus has a beautiful MARKET
It’s a beautiful planet PRODUCT
It’s a gas giant, the Despite being red,
name and is the and the place where biggest planet in the Mars is a very cold
second planet from the we live on Solar System place, not hot
Sun
the “entering a new market” 3 components

desirability Saturn is a gas giant,

the biggest planet in
our Solar System

Despite being red, profitability feasibility Jupiter is a gas giant

Mars is a very cold and the biggest planet
place, not hot in our System

Sweet spot
Desirability for our product in the new market
Describe the key product(s) we would like to sell. Is it a commodity or a
PRODUCT differentiated product? What are its key benefits?

Are we answering a customer need or are we creating a new customer need?

CUSTOMERS Who are our potential customers? How many are they?

Who will be our main competitors? What is the revenue, unique selling
COMPETITION proposition and strategy of each one of them?

The number of customers multiplied by the number of products purchased

MARKET SIZE every year per customer multiplied by the product price
10 questions to make An effective business plan

What is your current situation? Who are the key players?

What is your vision? How do you make a difference?

How do you reach your Vision? JUPITER What is your marketing plan?

What do you offer? What are your economics?

How big is the market? What is the requirement to start?

AWESOME
WORDS
COMPETITOR COMPARISON
Number of
Market Main Product
Revenue Profit employee
share activity quality
S

Competitor Insert your Insert your Insert your Insert your Insert your Insert your
own text own text own text own text own text own text
a

Competitor Insert your Insert your Insert your Insert your Insert your Insert your
own text own text own text own text own text own text
b

Competitor Insert your Insert your Insert your Insert your Insert your Insert your
own text own text own text own text own text own text
c

Competitor Insert your Insert your Insert your Insert your Insert your Insert your
own text own text own text own text own text own text
d

Competitor Insert your Insert your Insert your Insert your Insert your Insert your
own text own text own text own text own text own text
e
PESTLE ANALYSIS
political technological
Despite being red, Mars is Venus has a beautiful
a cold place. It’s full of
P t name, but it’s also terribly
iron oxide dust hot

economical legal
Jupiter is a gas giant, the e PESTLE l Mercury’s name was
biggest planet in the Solar named after the Roman
System messenger god

social enviroNmental
Yes, this is the ringed one. s e It’s the closest planet to
It’s a gas giant, composed the Sun and the smallest
of hydrogen one in the Solar System
PRODUCTS & SERVICES

Key Customer
PRODUCT NAME Key Features ups
Benefits

PRODUCT 1 Insert your own text Insert your own text Insert your own text

PRODUCT 1I Insert your own text Insert your own text Insert your own text

PRODUCT 1II Insert your own text Insert your own text Insert your own text
Ineffective pricing management issues

VOLUME price
● Lost market share ● Wide price bands
● Excess / obsolete inventory ● Inaccurate quotations
● Low volume / new products ● Slow response to RFPs

PROFIT COST
● Declining margins ● Increased service costs
● Correlation volume / price ● Increased price costs
● Product profitability ● Increased write-offs
Answer and supporting arguments

IS Mercury the closest planet to the Sun?

Yes, this is the ringed one. It’s a gas giant, composed of hydrogen

Despite being red, Mars is a It’s a gas giant, the biggest This is the ringed one. It’s a
cold place, not hot planet in our System gas giant, composed of gas

It’s full of iron oxide dust It’s composed of gases It’s a gas giant like Jupiter
Which gives the planet its It’s the biggest planet in the Composed mostly of
reddish cast Solar System hydrogen and helium
It has a beautiful name The fourth-brightest object The Sun is a huge star
PRICING MATURITY MODEL

BASIC STANDARd ADVANCED LEADING

LEVEL I II III IV

%
20 % 70 % 5% 6%
COMPANIES

Mercury is the It’s the smallest It is larger than the Named after the
DESCRIPTION closest planet one of all Moon Roman god
BUSINESS PLACES AROUND THE WORLD

Venus has a beautiful

name, but it’s hot

Mercury is the closest

planet to the Sun

Saturn is the sixth-

farthest planet
LEAN BUSINESS CASE
PROJECT COSTS TANGIBLE BENEFITS NET PRESENT VALUE
$2 Millions $9 Millions $5 Millions

CASH FLOW US $ Millions CHANGE IMPACT

High impact

Intangible benefits Strategic alignment NUMBER OF RESOURCES

Insert your own text Insert your own text 10

PROJECT sponsor PROJECT manager CHANGE MANAGER

Anne Millor Tom Carnoy John Doe
ANSOFF GROWTH MATRIX
Less risky More risky
Caption

Market Development Diversification

New
Strategy Strategy

Market Penetration Product Development

Current
Strategy Strategy

Current New
Initiative prioritization MATRIX: purpose
The Initiative Prioritization Matrix will help you prioritize all your
potential initiatives based on the following 2 criteria:

impact effort
An initiative with a high impact The “Effort” criteria is assessed
would mean one of the followings: based on the followings:
● Despite being red, Mars it’s a ● This is the ringed one. It’s a gas
cold place, not hot giant, composed of gases
● It’s a gas giant, the biggest planet ● Composed mostly of hydrogen
in the Solar System and helium
Initiative prioritization MATRIX:
DESCRIPTION
The focus should be on the
initiatives that have a high
impact and require a very IMPACT PRIORITIZATION MATRIX
low effort

Market Development Diversification

High
Strategy Strategy

Market Penetration Product Development

Low
Strategy Strategy

EFFORT High Low

Initiative prioritization MATRIX:
DESCRIPTION

1
Saturn is a gas giant, the biggest
planet in our Solar System

2
It’s a nice planet and the place where
we live on

3
Neptune is the farthest planet from
the Sun in our Solar System

4
Jupiter is a gas giant and the biggest
planet in our Solar System
prioritization MATRIX: initiatives list
Initiative name Impact effort

1. Name of the potential initiative 1 Very high Very high

2. Name of the potential initiative 2 High High

3. Name of the potential initiative 3 Low Low

4. Name of the potential initiative 4 Very low Very low

5. Name of the potential initiative 5 Very high Very high

6. Name of the potential initiative 6 High High

7. Name of the potential initiative 7 Low Low

6,234,22
6
Big numbers catch your audience’s attention
EXECUTIVE SUMMARY Low Impact High Impact

Extreme Name of the Name of the Name of the

Change Change Change
Complexity of the change

High Name of the Name of the Name of the

Change Change Change

Medium Name of the

Change

Moderate

Low

1 team impacted 1 Business Unit 1 Division Half of Company Extreme

Size of the change

Efficiency ratios
TURNOVER RATIO FORMULA DEFINITION RESULT

Inventory COGS / Average inventory Insert your own text Insert your own text

Accounts receivable Sales / A. Receivable Insert your own text Insert your own text

COGS / A. Accounts
Accounts payable payable
Insert your own text Insert your own text

Asset Sales / Average net assets Insert your own text Insert your own text

Fixed asset Sales / Average fixed assets Insert your own text Insert your own text

WORKING CAPITAL Sales / Average capital Insert your own text Insert your own text
PRESENT YOUR RESULTS IN A GRAPHIC
WAY
Worst peer Best peer

Return on sales
xx% xx% xx%
Return on equity
PROFITABI xx% xx% xx%
Return on assets
LITY xx% xx% xx%
RATIOS Return on capital
xx% xx% xx%
Return on funds
xx% xx% xx%

Company X Company Y Company Z

Net Present Value (NPV)
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 TOTAL

Project costs 2.1 1.2 0.4 0.1 0.5

Additional 1.0 2.0 4.0 5.0 8.0

revenue

Cost savings 1.0 1.0 1.0 2.0 2.0

Cash Flow 0.1 1.8 4.6 6.9 9.9 23.1

NPV 0.1 1.5 3.6 4.9 6.4 16.3

Period 1 2 3 4 5

Discount Rate 9% 5% 2%
EXECUTIVE SUMMARY

SITUATION RECOMMENDATION
● Mercury is the closest planet to the Sun Venus has a beautiful name and it’s the second
and the smallest one planet from the Sun. It’s terribly hot and its
● In fact, this planet it’s only a little bit atmosphere is extremely poisonous
larger than the Moon
● Venus has a beautiful name and it’s the
second planet from the Sun
● The planet is full of iron oxide dust,
which gives the planet its reddish color
EXECUTIVE SUMMARY
REASON #1 REASON #2 REASON #3 REASON #4
Mercury is the closest Venus has a beautiful Despite being red, Mars Jupiter is a gas
planet to the Sun name, but it’s hot is a cold place, not hot giant and big

● Venus has a ● Jupiter It’s a gas ● Mercury is the ● Venus has a

beautiful name, giant and the closest planet to beautiful name,
but it’s hotter biggest planet in the Sun but it’s terribly
than others the Solar System ● Jupiter it’s a giant hot —even hotter
● Mercury is the ● Despite being full of gas and than Mercury,
closest to Sun red, Mars is a the biggest planet and it's extremely
● Despite being cold place, not in the Solar poisonous
red, Mars is cold hot at all System
SITUATION
Mercury is the closest planet
to the Sun and the smallest
one In fact, this planet it’s
only a little bit larger than
the Moon

To modify this graph, click on it, follow the link, change the data and paste the
resulting graph here
BEHAVIORAL SKILLS

Leadership Presentation skills

Team management Communication

Time management Negotiation

M&A LIFE CYCLE

TRANSAC
M&A TARGET DUE
TION DIVESTIT
STRATEG SCREENIN DILIGENC integration
EXECUTI URE
Y G E
ON

Pre - Announcement Announcement Post - Announcement

What is the growth of a successful start-up?
Revenue

Time

SEED EARLY LATER EXIT MARKET

CAPITAL STAGE STAGE
Venus VC(M&A, Strategic Alliances) IPO Mercury
GROWTH PLAN THIS MONTH
SUN MON TUE WED THU FRI SAT

01 02 03

04 05 06 07 08 09 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

VENUS SATURN JUPITER

NEPTUNE
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THANK
S!
Does anyone have any
questions?
[email protected]
+91 620 421 838
yourcompany.com
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