Advanced Quantitative Analysis For Managerial Decision
Advanced Quantitative Analysis For Managerial Decision
• During World War II, there was a natural calamity to Great Britain from
Nazi German Forces. Superior weapons and strategy of Germans became
a real threat to Allied Forces. Consequently, Allied Forces were
threatened on land, sea and air by Axes forces, using superior weapons
such as submarines, U-boats and air crafts.
• Being challenged by this serious situation, the Government of Great
Britain appealed to the people and requested talents from all walks of life
to join together and find a solution to the problem in order to overcome
the threatening situation.
• Based on an appeal made by Government of Great Britain, military
management called on scientists from various disciplines and organized
them into teams to assist in solving strategic and tactical problems, i.e.,
to discuss, evolve and suggest ways and means to improve the execution
of various military projects.
• Accordingly, scientists reported to the military management and they
were grouped into various teams and each team is given strategic
problem to come up with the possible solution.
Contd…
• These combined efforts produced fantastic results. By their joint
efforts, experience and deliberations, they suggested certain
approaches that showed remarkable progress. Based on
suggestions provided by teams of scientists, Allied forces defeated
Axes forces.
• This signaled to the birth of Operations Research as a separate
discipline.
• This new approach to systematic and scientific study of operations
of the systems was called the Operations Research (abbreviated as
O.R.)
• Following the end of World War II, the success of military teams
attracted the attention of industrial managers who were seeking
solutions to their complex executive type problems.
• During the year 1950, O.R. achieved recognition as a subject
worthy of academic study in the Universities.
Contd…
• Since then, the subject has been gaining more and more
importance for the students of Economics, Management, Public
Administration, Behavioral Sciences, Work, Mathematics,
Commerce and Engineering.
• With a view to increasing the impact of O.R. and establish in
rapport between all its serious students and users, the
Operations Research society of America was formed in 1950.
Other countries followed suit, and in 1957 the International
Federation of O.R. Societies was established.
• O.R. is, therefore, a systematic method consisting of stating the
problem in clear terms, collecting facts and data, analyzing
them, and reaching certain conclusions in the form of solutions
to the problem.
• The ultimate aim of it is to find out an optimum solution which
is most appropriate under the given circumstances.
Definitions…
• The term operations research consists of two terms, namely,
operations and research.
• Literally, the operations may be defined as some action that we apply
to some problems or hypotheses and the word research is an
organized process of seeking out facts about the same.
• Dictionary meaning of research is “a careful investigation or inquiry
especially through search for new facts”. It also means “systematized
effort to gain new knowledge”.
• Thus, Operations Research could be thought of as a “systematized
efforts to solve a given problem through careful investigation”.
• OR is the application of scientific methods, techniques and tools to
problems involving the operations of a system. It is a scientific
approach to problem solving for executive management.
• As far as the definition of O.R. is concerned, there is no single
universally accepted definition.
• It is so because it has been defined by many authors in different ways.
Contd….
• However, the following definition is proposed for this study to be used in
common.
• Operations Research is a systematic analysis of a problem through
scientific methods, carried out by appropriate specialists, working
together as a team, constituted at the instance of management for the
purpose of finding an optimum and the most appropriate solution, to
meet the given objective under a given set of constraints.
• According to the definition given by operational research society, UK,
Operations Research is the application of the methods of science to
complex problems in the direction and management of large systems of
men, machines, materials and money in industry, business, government
and defense.
• The distinctive approach is to develop a scientific model of the system
incorporating measurements of factors such as chance and risk, with
which to predict and compare the outcomes of alternative decisions,
strategies or controls.
• The purpose is to help management in determining its policy and actions
scientifically.
Contd….
• According to the definition given by operational research
society, America, operations research is concerned with
scientifically deciding how to best design and operate man-
machine system usually requiring allocation of scarce
• resources.
• According to Daellenbach and George 1978, “Operations
Research is the systematic application of quantitative methods,
techniques and tools to the analysis of problems involving the
operation of systems.”
• According to S L Cook 1977, Operations Research has been
described as a method, an approach, a set of techniques, a
team activity, a combination of many disciplines, an extension
of particular disciplines (mathematics, engineering, economics,
etc.) a new discipline, a vocation, even a religion. It is perhaps
some of all these things.
Definitions contd….
• here are many more definitions as various authors have defined the
term differently. As it has been written by many authors, discussing all
the definitions exhaustively is very impossible.
• Meaning of O.R. is evident from the concept given in the definitions
here above. However, some more aspects of O.R. are given here under
to get better insight into it.
• 1. O.R is the application of scientific methods, techniques and tools to
the problem to find out an answer.
• 2. O.R. is a management tool, in the hands of a manager, to take a
decision.
• 3. O.R. is a scientific approach to the decision-making process.
• 4. O.R. is an “Applied Research” which aims at finding a solution for immediate
problem facing a society, industry or a business enterprise. It is not
fundamental research.
• 5. O.R. is a decision-oriented research, which provides quantitative basis to
managers of the organization for taking decisions.
Nature and characteristics of OR
• Some significant features of O.R. are given here under
• as follows:
• i) Decision-making. Primarily O.R. is addressed to managerial
decision-making or problem-solving. A major premise of
O.R. is decision-making.
• ii) Scientific approach. O.R. employs scientific methods for
the purpose of solving problems. It is a formalized process of
reasoning.
• iii) Objective. O.R. attempts to locate the best or optimal
solution to the problem under Prepared by consideration.
For this purpose, it is necessary that a measure of
effectiveness is defined based on the goals of organization.
• This measure is then used as the basis to compare the
alternative courses of action.
Contd…..
• iv) Inter-disciplinary team approach. O.R. is interdisciplinary in
nature and requires a team approach to arriving at a solution of the
problem.
• Managerial problems have economic, physical, psychological,
biological, sociological and engineering aspects.
• This requires a blend of people with expertise in the areas of
mathematics, statistics, engineering, economics, management,
computer science and so on.
• v) Digital computer. Use of a digital computer has become an
integral part of the O.R. approach to decision-making.
• The computer may be required due to the complexity of the model,
volume of data required and the computations to be made.
• vi) Methodological Approach. O.R. is the application of scientific
methods, techniques and tools to problems involving the operations
of systems so as to provide optimum solutions to the problems.
Contd….
• The scientific method consists of observing and finding the
problem; formulating and testing the hypothesis; and analyzing
the results of the test. The data so obtained is then used to
decide whether the hypothesis should be accepted or not.
• If the hypothesis is accepted, the results should be
implemented. Otherwise, an alternative hypothesis has to be
accepted.
• vii) Wholistic Approach. While arriving at a decision,
• an operations research team examines the relative
• importance of all conflicting and multiple objectives
• and the validity of claims of various departments of
• the organization from the perspective of the whole
• organization.
Contd….
• It is not so easy to exhaustively list down the features of O.R. as the matter
of fact that it constitutes very broad area. However, the following features
can also be mentioned in addition to those already listed here above.
Existence of a problem.
• Intention to solve the problem.
• Application of system concept and system analysis to
• problem.
• Scientific approach to solving the existing problem.
• O.R. assists the management to take decision.
• O.R. role is that of recommendatory nature.
• Existence of a number of solutions to the problem.
• Solution must be optimum.
• Solution must be most appropriate.
• Solution must meet the objectives within the constraints.
• Solution must be given in quantifiable terms.
• Solution must be practical, application specific and result-oriented.
APPLICATIONS OF OPERATIONS RESEARCH
Operation Research is mainly concerned with the techniques of
applying scientific knowledge, besides the development of science.
It provides an understanding which gives the expert/manager new
insights and capabilities to determine better solutions in his decision
making problems, with great speed, competence and confidence.
In recent years, O.R. has successfully entered many different areas of
research in Defence, Government, Service Organizations and
Industry.
Some applications of O.R. in the functional areas of management are
briefly presented here under:
Finance, Budgeting, and Investment
• i) Cash flow analysis, long range capital requirements, dividend
policies, investment portfolios.
• ii) Credit policies, credit risks and adequate account procedures.
• iii) Claim and complaint procedure.
Contd….
• Marketing
i) Product selection, timing, comparative actions.
ii) Advertising media with respect to cost and time.
iii) Number of salesmen, frequency of calling of account, etc.
• iv) Effectiveness of market research.
• Physical Distribution
• i) Location and size of warehouses, distribution centers, retail
outlets, etc.
• ii) Distribution policy.
• Purchasing, Procurement and Exploration
• i) Rules of buying.
• ii) Determine the quality and timing of purchase.
• iii)Bidding policies and vendor analysis.
• iv) Equipment replacement policies.
Contd….
Personnel
• i) Forecasting the manpower requirement, recruitment
• policies and job assignments.
• ii) Selection of suitable personnel with due consideration
for age and skills, etc.
• iii)Determination of optimum number of persons for each
service center.
• Production
i) Scheduling and sequencing the production run by proper
allocation of machines.
ii) Calculating the optimum product mix.
iii) Selection, location and design of sites for the production
plant.
Contd….
• Production
• i) Scheduling and sequencing the production run by proper
allocation of machines.
• ii) Calculating the optimum product mix.
• iii) Selection, location and design of sites for theproduction plant.
• Research and Development
• i) Reliability and evaluation of alternative designs.
• ii) Control of developed projects.
• iii)Co-ordination of multiple research projects.
• iv) Determination of time and cost requirements.
• Besides the above mentioned applications of O.R. in the context
of modern management, its use has now extended to a wide
range of problems, such as the problems of communication and
information, socio-economic fields and national planning.
Models and Model Building
• A model is a selective abstraction of reality.
• Model is a representation of real objects/situations
• It is a simplified and often idealized representation
of real world problems.
• A good model should capture the important details
of reality without including minor details
• Thus, it is important to carefully decide which
aspects of reality to include in a model.
• The classification of models is a subjective
problem.
Contd….
• They may be distinguished as follows:
1. Models by Function:
• These models consist of :
a. Descriptive Models: describe and predict facts and
relationships among the various activities of the problem.
These models do not have an objective function as a part
of the model to evaluate decision alternatives.
In this model, it is possible to get information as to how
one or more factors change as a result of changes in other
factors.
b. Normative or Optimization Models: they are prescriptive
in nature and develop objective decision-rule for optimum
solutions.
Model contd…
Models by Structure and Abstraction :
a. Physical (icon) model
• This is the representation of the situation,
problem or object.
• It is also called Static Model. It is a representation of the
real object.
– Example:
• Model of an airplane
• Photograph of a machine
• Layout drawing of a factory
Contd….
b. Analogue Models:
• These are abstract models mostly showing inter
and intra relationships between two or more
parameters.
• For example:
– It may show the relationship between an independent
variable (input) with that of a dependent variable
(output).
– For instance; histogram, frequency table, cause-effect
diagram, flow charts, Gantt charts, price-demand
graph and others.
Contd…..
c. Mathematical models
• This is also an abstract model. Here a set of relations
is represented in the form of mathematical
equations, using symbols to represent various
parameters.
Example:
1. (x + y)2=x2+2xy+y2
2. Max.Z=3000x1 +2500x2
Subject to:
2x1+x2 < 40
x1+3x2 < 45
x1 < 12
x1, x2 > 0
x1 and x2 are decision variables
Contd…
3. Models by Nature of an Environment :
• Depending on the degree of uncertainty we have about a
problem, we can classify models as Deterministic and
Probabilistic /Stochastic models.
• Example:
• MaxZ=20X1+30X2
• St:
• 2X1+X2< 40
• 4X1+X2< 60
• X1 > 30
• X1, X2 > 0
• Solution:
contd……
B. Simplex Method
• Steps in Simplex Method
• Step 1 Formulate LPP Model
• Step 2 Standardize the problem
• i.e Convert constraint inequality into equality form by introducing a
variable called Slack variable.
• Slack Variables:
• A slack variable(s) is added to the left hand side of a < constraint to
covert the constraint inequality in to equality. The value of the slack
variable shows unused resource.
• A slake variable emerges when the LPP is a maximization problem.
• Slack variables represent unused resource or idle capacity.
• Thus, they don’t produce any product and their contribution to profit is
zero.
• Slack variables are added to the objective function with zero coefficients.
• Let that s1, s2, and s3 are unused labor, machine and marketing hrs
respectively.
example
Contd…
• Reading Assignment
Chapter Four: Transportation problem
• Transportation problem deals with the distribution of goods from
several points of supplies (sources) to a number of points of
demands (destinations).
• Consider a corporation engaged in the manufacture of products.
Most of such big corporations are of “multiple-product” and
“multi-unit” organizations having production units situated at
different places.
• Items are produced for sales. Sales take place at different
markets which are, again located at different places.
• It is not feasible to co-locate production and market. Markets
are located away from the manufacturing places. Hence products
are sent to factory warehouses set up near market outlets.
• Cost of product consists of production cost and distribution cost.
contd
• Example
• Suppose that a firm has three factories
/sources of supply/ & four warehouses
• /point of demand/.
• The firm's production capacity at the three
factories, the demand for the four distribution
centers located at various regions & the cost
of shipping each unit from the factories to the
warehouses through each route is given as
follows:
Contd soln
ontd
Methods of feasible solution
• A. NORTH- WEST CORNER METHOD (NWCM)
• This method does not take into account the cost of transportation on
any route of transportation.
• The NWCM gets its name because the starting point for the allocation
process is the Upper Left-hand (Northwest) corner of the
transportation table.
• Therefore, allocate to the Northwest corner as many units as
possible.
• Northwest corner rule
• The following set of principles guides the allocation:
•
• 1. Begin with the upper left hand cell (Left, upper most in the table), &
allocate as many units as possible to that cell. This will be the smaller
amount of either the row supply or the column demand. Adjust the
row & column quantities to reflect the allocation.
contd
• Subtract from the row supply & from the column demand
the amount allocated
• 3. If the column demand is now zero, move to the cell
next to the right, if the row supply is zero, move down to
the cell in the next row.
• If both are zero, move first to the next cell on the right
then down one cell.
• 4. Once a cell is identified as per step (3), it becomes a
northwest cell. Allocate to it an amount as per step (1)
• 5. Repeat, the above steps (1) - (4) until all the remaining
supply and demand is gone.
•
•
example
solution
contd
exercise
cont
• Note:
• 1. Total Supply= Total demand ===> Balanced TP
• 2. Total Supply ≠ total demand ===> Unbalanced TP
• 3. Convert the unbalanced TP into a balanced TP by using
dummy destination/dummy source.
• * If total Supply > Total demand, then create a fictitious
or artificial destination called dummy destination
• i.e: total Supply > Total demand===> Add dummy column
• * Excess demand (Supply < demand)
• - Add a dummy source
• - Add a dummy row
Develop initial feasible soln
B. THE LEAST- COST METHOD (LCM) or
(LARGEST- PROFIT) METHOD
•
• VAM is preferred to the other two methods described above. In this
method each allocation is made on the basis of the opportunity (or
penalty or extra) cost that would have incurred if allocation in
certain cells with minimum unit transportation cost were missed.
• In this method allocation are made so that the penalty cost is
minimized.
• The advantage of this method is that it gives an initial solution
which is nearer to an optimal solution or is the optimal solution
itself.
• VAM determines the penalty for not using the minimum cost
routes, where the objective is to avoid large penalties so that the
penalty from not using the routes is minimized.
Steps in VAM method
• 1. Calculate penalties for each row (column) by taking the smallest &
the next smallest unit transportation cost in the same row (column)
• This difference indicates the penalty or extra cost which has to be paid
if one fails to allocate to the cell with the minimum unit transportation
cost
• 2. Select the row or column with the largest penalty & allocate as
much unit as possible in the cell having the least cost in the selected
row or column satisfying the conditions.
• If there is a tie in the values of penalties, then it can be broken by
selecting the cell where maximum allocation can be made.
• 3. Adjust the supply & demand & cross out the satisfied row or column
• If a row or column is satisfied simultaneously, only one of them is
crossed out & the remaining row (column) is assigned a zero supply
(demand) .Any row or column with zero supply or demand should not
be used in computing future penalties.
contd
Evaluating a Solution for Optimality
• Step 1: Locate the smallest cost element in each row of the cost table.
Now subtract this smallest from each element in that row.
• Step 2: Consider each column and locate the smallest element in it.
Subtract the smallest value from every other entry in the column.
• Step 3: Draw the minimum number of horizontal and vertical lines
required to cover the entire ‘zero’ elements. If the number of lines drawn
is equal to n (the number of rows/columns) the solution is optimal
• Step 4: Select the smallest uncovered cost element. Subtract this element
from all uncovered elements including itself and add this element to each
value located at the intersection of any lines.
• Step 5: Repeat steps 3 and 4 until an optimal solution is obtained.
• Step 6: Given the optimal solution, make the job assignments as indicated
by the ‘zero’ elements.
Example
contd
Determine the Minimum Number of Lines Needed to Cover
the Zeros
Further
FurtherRevision
Revisionofofthe
theCost
CostTable
Table
Optimal Assignments
Example 2
• A production supervisor is considering how he should assign the
four jobs that are performed, to four of the workers working
under him. He want to assign the jobs to the workers such that
the aggregate time to perform the job in the least. Based on the
previous experience, he has the information on the time taken by
the four workers in performing these jobs, as given in below
The final assignments is 1-B, 2-D, 3-C,
Special Situations
Maximin
The maximin strategy is a conservative one; it consists of identifying the
worst (minimum) payoff for each alternative and then selecting the
alternative that has the best (maximum) of the worst payoffs. In effect, the
decision maker is setting a floor for the potential payoff; the actual payoff
cannot be less than this amount.
Maximax
The maximax approach is the opposite of the previous one: The best
payoff for each alternative is identified, and the alternative with the
maximum of these is the designated decision.
Minimax Regret
An approach that takes all payoffs into account. To use this approach, it is
necessary to develop an opportunity loss table that reflects the difference
between each payoff and the best possible payoff in a column (i.e., given a
state of nature). Hence, opportunity loss amounts are found by identifying
the best payoff in a column and then subtracting each of the other values in
the column from that payoff.
Exhibit
Exhibit11–17
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