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Effective Communications in Business: Communication Defined

Effective communication is essential for organizations both internally and externally. Internally, communication integrates managerial functions and flows downward with organizational decisions and upward to solve problems. Externally, communication relates the organization to customers, suppliers, shareholders, and other stakeholders. Key components of communication include a sender, message, channel, receiver, and feedback. Barriers can occur due to differences in meaning, perception, and values, so choosing the right channel and understanding the audience are important for clear communication.

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Zubair Jutt
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30 views

Effective Communications in Business: Communication Defined

Effective communication is essential for organizations both internally and externally. Internally, communication integrates managerial functions and flows downward with organizational decisions and upward to solve problems. Externally, communication relates the organization to customers, suppliers, shareholders, and other stakeholders. Key components of communication include a sender, message, channel, receiver, and feedback. Barriers can occur due to differences in meaning, perception, and values, so choosing the right channel and understanding the audience are important for clear communication.

Uploaded by

Zubair Jutt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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EFFECTIVE COMMUNICATIONS

IN BUSINESS
 Communication defined
Communication is the process of sending and
receiving messages.
OR
Communication is the process of exchanging
information, data, ideas and opinions.
Importance and benefits of Effective
Communication Importance

Importance of Communication

Organisational

Professional
Internal

Development
External
Effective Communication is lifeblood of
organization
INTERNAL ORGANIZATION
COMMUNICATION SYSTEM
Communication integrates the managerial
function.
 1.planning

 2.organizing

 3.staffing

 4.leading

 5.controlling
Effective Communication is lifeblood of
organization
EXTERNAL ORGANIZATION COMMUNICATION SYSTEM.
Communication relates an enterprise to its external environment:
Micro-Level
 1-customer

 2-supplier

 3-stockholders

 4-distributor

 5-competitor

Macro Level
 1-Technological

 2-Legal/Political

 3-Economic

 4. Socio Cultural
Factors Essential For Promotion

 Capacity for hard work


 Ability to work with and through people
 Good appearance
 Self confidence
 College education Ambition-drive
 Ability to communicate
 Communication is Essential For Promotion
Communication in the organization

Downward Upward Horizontal


communic communic communic
ation ation ation
To solve
●
Communicatio
●
Organizational
●

problems and n also flows


decisions are
make intelligent
usually made at from one
decisions,
the top and then
managers must
department to
flow down to the another, either
learn what’s
people who will laterally or
going on in the
carry them out. organization. diagonally.
Communication Skills
•Ability to communicate with all levels of
management.
•Must have good writing skills.
•Able to prepare special analysis, research reports
and proposals.
•Ability to communicate ideas.
•Able to maintain good customer relationships
•Need skills in gathering, analyzing and
interpreting data and in writing analytical
reports.
Components of Communication
 1. Sender / Source
As the source of the message, you need to be clear about why
you're communicating, and what you want to communicate.
You also need to be confident that the information you're
communicating is useful and accurate.
Encoding.
This is the process of transferring the information you want to
communicate into a form that can be sent and correctly decoded
at the other end. Your success in encoding depends partly on
your ability to convey information clearly and simply
A key part of this is knowing your audience: Failure to understand
who you are communicating with will result in delivering
messages that are misunderstood.
Components of Communication
 2. Message
The message is the information that you want to communicate.

 3. Channel/ Medium
Messages are conveyed through channels, with verbal
channels including face-to face meetings, telephone and
video conferencing; and written channels including letters,
emails, memos and reports.
Different channels have different strengths and weaknesses.
For example, it's not particularly effective to give a long list
of directions verbally, while you'll quickly cause problems if
you give someone negative feedback using email.
Components of Communication
4. Receiver
Your message is delivered to individual members of your
audience. No doubt, you have in mind the actions or
reactions you hope your message will get from this
audience.
Decoding
Just as successful encoding is a skill, so is successful decoding
(involving, for example, taking the time to read a message
carefully, or listen actively to it.) Just as confusion can arise
from errors in encoding, it can also arise from decoding
errors. This is particularly the case if the decoder doesn't
have enough knowledge to understand the message.
Components of Communication
5. Feedback
Your audience will provide you with feedback, as
verbal and nonverbal reactions to your
communicated message. Pay close attention to
this feedback, as it is the only thing that can
give you confidence that your audience has
understood your message. If you find that
there has been a misunderstanding, at least you
have the opportunity to send the message a
second time.
Problems of Communication
 Problems may occur in communication due
to:
 1.Convention of Meaning
 2.Perception of Reality
 3.Values, Attitude, Opinion

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