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Radio Mirchi

Bangalore is the third largest city in India with a population of over 6.5 million people. It is a major economic hub known as the "Silicon Valley of India" for its thriving IT industry. Bangalore has a high literacy rate and is an educational center. The population includes migrants from various parts of South India and 5% expatriates. English, Kannada, Hindi, Tamil, and Telugu are commonly spoken languages. During the phase 1 of radio privatization, Radio City and All India Radio launched stations in Bangalore. Phase 2 saw the entry of several new private FM stations catering to various language audiences.

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Rahul Kasliwal
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181 views7 pages

Radio Mirchi

Bangalore is the third largest city in India with a population of over 6.5 million people. It is a major economic hub known as the "Silicon Valley of India" for its thriving IT industry. Bangalore has a high literacy rate and is an educational center. The population includes migrants from various parts of South India and 5% expatriates. English, Kannada, Hindi, Tamil, and Telugu are commonly spoken languages. During the phase 1 of radio privatization, Radio City and All India Radio launched stations in Bangalore. Phase 2 saw the entry of several new private FM stations catering to various language audiences.

Uploaded by

Rahul Kasliwal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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BANGALORE: AN OVERVIEW

• 3rd largest metropolitan population of 6.5million people


• Silicon valley of India for its IT & Software industry
• 4th largest & fastest growing market with highest per capita income
across the country
• 2nd highest literacy rate of 83% and one of the major educational hubs in
the country
• Characterized by large young working population comprising migrants
from other parts of the country
• South Indian Cosmopolitan city (60% Kannadiga and the rest consists of
other South Indian population)
• Rock city of India for western rock concerts and prominent rock bands
• Among the Largest media market in the country
• Considered to be larger media market than Kolkata
DIVERSE LANGUAGES
• A mix of Kannada, Tamil, Telugu, Hindi and English speaking population

• Kannada being the mother tongue and primary language for trade in
Bangalore

• English and Hindi languages are also used as language for trade

• Divided into two segments:


a) Local Kannadiga people who speak kannada
b) Expatriate people who are near about 5%
FM RADIO MARKET
• Phase 1 of Radio Privatization:
a) Radio city
b) All India radio

• RADIO CITY:
a) Promoted by Music Broadcast Private Limited
b) Went on air with the launch of its first station at Bangalore in july2001
c) Was a part of media baron Rupert Murdoch’s star group
d) Later acquired by GW capital
e) It aired a mix of Hindi, Kannada, and English language programs for its
music and RJ talk’s in Bangalore
f) Rated No1 FM station in Bangalore by National Readership Studies
2006
g) During phase2: one of the aggressive participants (winning 16
frequencies for operating stations across India)
CONTINUED
• ALL INDIA RADIO:
a) Started in 1936 by Prasar Bharti Corporation of India
b) AIR had two channels under its FM service: FM1 Rainbow and
Akashvani
c) USP- Only channel allowed to broadcast News and Current affair
programs
d) Catered to all sections of the society
e) Served Kannada music and Kannada RJ talk and music contents
f) FM1 Rainbow channel was rated as the best top of mind recall brand
in Bangalore
g) Enjoyed a highest listenership share in the city through out daytime

• PHASE 2:
• Relaxed provision encouraged several reputed business groups to
aggressively bid for the FM stations
• Reliance ADAG, SUN Network, Jupiter capital venture, HT media,
Radio Mid-Day along with Radio Mirchi
NEW ENTRANTS
• 93.5 Suryan or S FM :
a) Owned by Sun Network, an establish media company
b) USP - media pedigree with presence in television, print and FM
radio businesses
c) In TV- telecasted programs in Telugu, Tamil, Malayalam, and Kannada
language
d) Print Media- owned a popular evening newspaper “Dinakran”
e) Phase1: it won license for Chennai, Coimbatore, Tirunelveli, and
Vishakapatnam

• Big FM (92.7):
• Part of Adlabs Films limited later acquired by Reliance ADAG
a) Launched 45 stations across Delhi, Hyderabad, Bangalore, Mumbai,
Kolkata and Chennai
b) Plans to expand its presence in 1,000 Towns, and 50,000 Villages
across India reaching nearly 200 million Indians
CONTINUED
• Fever 104 FM:
a) Operated by the leading Indian company, HT Media in technical
collaboration between its subsidiary HT music and Virgin Radio
International under a licensing agreement
b) Played mix of latest hit Hindi and English music in Bangalore
c) Positioned as channel with ‘more music and less talk’
d) USP- Non- Stop 40 minutes of music

• 91.9 FM Radio Indigo:


a) Part of Jupiter Capital Venture
b) USP- 1ST Radio station in India to operate with niche product offering
playing International Contemporary English music
c) Presence in Goa before entering Bangalore
d) Playing mix of various music genres ranging from pop, classic rock, hip-
hop, to jazz
CONTINUED
• RADIO ONE aka Go 92.5 FM:
a) Joint venture between Mid-Day Multimedia and BBC worldwide
limited
b) Entered Bangalore in 2006 with FM frequency 94.3
c) Playing mix of hit Kannada and Hindi film music
d) USP- Exclusive selection of RJ’s through RJ hunt competition
e) Claimed having best of RJ’s in the Industry

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