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Lesson 4: Qualitative Research in Different Areas of Knowledge

This document discusses three approaches to qualitative research: the positive or scientific approach, naturalistic approach, and triangulation or mixed method approach. The positive approach uses measurable data collected through controlled methods like questionnaires. The naturalistic approach focuses on subjective data like views and emotions collected in natural settings. Triangulation combines multiple methods. The document also discusses differences between hard science research using controlled experiments and soft science research involving human thoughts and feelings. Example topics are provided for different approaches.

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Carmela Del Mar
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286 views9 pages

Lesson 4: Qualitative Research in Different Areas of Knowledge

This document discusses three approaches to qualitative research: the positive or scientific approach, naturalistic approach, and triangulation or mixed method approach. The positive approach uses measurable data collected through controlled methods like questionnaires. The naturalistic approach focuses on subjective data like views and emotions collected in natural settings. Triangulation combines multiple methods. The document also discusses differences between hard science research using controlled experiments and soft science research involving human thoughts and feelings. Example topics are provided for different approaches.

Uploaded by

Carmela Del Mar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Lesson 4

Qualitative Research in Different


Areas of Knowledge
Three basic research approaches
1. Positive or scientific
2. Naturalistic
3. Triangulation or mixed
method
Positive or Scientific Approach

Gives stress to measurable and observable


facts instead or personal view, feeling or
attitudes
It can used under hard science or STEM and
natural science
To become positivist or scientific in
conducting your research study, you must
collect data in controlled ways through
questionnaire or interviews.
Naturalistic approach
Is people oriented data
Data collected, in this case, represent personal
views, attitudes, thoughts, emotions, and other
subjective traits of people in a natural settings.
Collecting of data is done in family homes,
playground, workplaces or schools.
Focuses on discovering the real concept or
meaning behind people’s lifestyle and social
relations
Humanistic categories
1. Literature and Art Criticism – where the researchers,
using well-chosen language and appropriate
organizational pattern, depend greatly on their
interpretative and reflective thinking in evaluating the
object of their study critically.
2. Philosophical Research where the focus of inquiry is
on knowledge and principles of being conduct
themselves on earth.
3. Historical Research where the investigation centers on
events ideas that took place in man’s life at a
particular period.
HARD SCIENCE VS. SOFT
SCIENCE
Just like in other subject under soft science such
as
• Marketing
• Man’s thoughts and feelings still take center
stage in any research studies.
The purpose of any researches in any of these
two areas in business are to increase man’s
understanding of the truths in line with market
and marketing activities.
Example research Topics
Aling Bebs: A Filipino Centenarian
Muslim Wedding Rites
Influence on Social Media advertising on
consumer behavior.
 What happened during the Salem witch
trials?
Are there any effective means of repelling
insects?
How did trains and railroads change life in
America?
HARD SCIENCE
In hard science, a controlled
experiment is one in which the
conditions can be completely controlled
by the experimenter, so that anybody
who sets up the same experiment with
the same conditions should expect to
get the same quantitative result .
Hard science example topics
Why do some people with COVID-19 have
digestive problems?
What is the best self-treatment for COVID-19
for mild cases who stay at home?
Where and when did COVID-19 start to infect
humans?
How can people best prepare their bodies to
fight a COVID-19 infection?
What is the best type of homemade face mask?
What is the evidence for homemade face
masks working to prevent COVID-19?

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