By:-Mahipal Singh Mba Gen 2 Sem
By:-Mahipal Singh Mba Gen 2 Sem
Mahipal Singh
MBA GEN 2nd SEM.
It Involves gathering data that describe
events and then organizes, tabulates,
depicts, and describes the data.
Uses description as a tool to organize data
into patterns that emerge during analysis.
Often uses visual aids such as graphs and
charts to aid the reader
What is the best way to provide access to
computer equipment in schools?
Do teachers hold favorable attitudes toward
using computers in schools?
What have been the reactions of school
administrators to technological innovations in
teaching?
Refers to the nature of the research question
The design of the research
The way that data will be analyzed for the
topic that will be researched
The type of research question will determine
whether descriptive research approach is
appropriate to use.
Educational research Data collection may
and experiences may be spread over a large
contain many number of people
variables that cannot over a large
be realistically geographic area
controlled.
Educational research
may require
observations of life
experiences
Surveys Interviews
Observations Portfolios
May be used to reveal May be used to
summary statistics by explore relationships
showing responses to between 2 or more
all possible variables.
questionnaire items.
Often provide leads in
identifying needed
changes
Written Factors to be considered
Sampling
questionnaires
Type of population
Personal interviews Question Form
Telephone interviews Question Content
Response rates
Costs
Available facilities
Length of data collection
Computer assisted
techniques for data
collection
More time efficient
Allow the researcher to establish a rapport
with the respondent
Allow the acquisition of more in-depth
information
Allow for interviewer observation
Allow the interviewer to obtain visual cues
May be personal or telephone interviews
Disadvantages
Require more staff time
Require more travel time
Advantages Disadvantages
Less expensive Limited telephone
Less time-consuming access
Lack of interviewer’s
ability to observe the
respondent and
obtain visual cues
Advantages Disadvantages
Ability to reach large Lower response rate
number of people across a
Need to design a
wide geographic area
Ease and low cost of
survey instrument
distribution with a simple format
Minimal amount of staff
required
Allows respondents to
respond in their time
frame
A letter of transmittal should accompany mailed
questionnaires.
Should state purpose and importance of research
Should state importance of responding
Should give a time frame to respond
Should include a confidentiality statement
Should include an offer to share results
Should include a thank-you note to the
respondent
Good questioning techniques
Use complete sentences
Offer a limited set of answers
Interesting
Worded so that questions mean the same to
all
Provide definitions for confusing terms
Uses the “I don’t know” answer very
carefully
1. Naturally occurring behaviors observed in
natural contexts
2. Contexts that are contrived to be realistic
Require direct observation of behavior
Data gathered without intermediary
instruments
Can yield a wealth of invaluable information
Can be a complicated process
Can be employed productively to support
many purposes in educational technology
How do learners interact with a specific
program?
How do learners interact with a new hardware
system?