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The Business and Society Relationship: Powerpoints Posted On Blackboard

This document provides an overview of the relationship between business and society. It discusses how business and society interact in a complex macroenvironment consisting of social, economic, political and technological segments. It also describes how American society has become more pluralistic and dominated by special interest groups. The document outlines factors that have increased social expectations of businesses, such as affluence, education and awareness. This has led to more criticism of businesses and an evolving social contract between businesses and society.

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0% found this document useful (0 votes)
43 views14 pages

The Business and Society Relationship: Powerpoints Posted On Blackboard

This document provides an overview of the relationship between business and society. It discusses how business and society interact in a complex macroenvironment consisting of social, economic, political and technological segments. It also describes how American society has become more pluralistic and dominated by special interest groups. The document outlines factors that have increased social expectations of businesses, such as affluence, education and awareness. This has led to more criticism of businesses and an evolving social contract between businesses and society.

Uploaded by

Jon Eddy
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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The Business and Society Relationship

Chapter 1
PowerPoints Posted on Blackboard

Revised by Dr. Mayer, MKT351

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Chapter 1 Outline

1. Business and Society


2. Society as the Macroenvironment
3. A Pluralistic Society
4. A Special-Interest Society
5. Business Criticism and Corporate
Response

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1. The Business and Society Relationship

 Business scandals
 Business issues
 Broad societal concerns

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Business and Society

The collection of private,


Business commercially oriented organizations

A broad group of people and other


Society organizations, interest groups,
a community, a nation.

Business and society interrelate in a


macroenvironment as stakeholders.

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2. Society as the Macroenvironment

Social Economic
Economic

Political
Political Technological
Technological

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Segments of the Macroenvironment


Segment Focus

Social Demographics, lifestyles, social values

Nature and direction of the economy in


Economic
which business operates
Processes for passing of laws and election
Political of officials. Interactions between firms,
politics, and government
Changes in technological advancements
Technological
taking place in society
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3. A Pluralistic Society

Strengths Weaknesses

 Prevents concentration of  Pursuit of self-interest


power  Proliferates organizations
 Maximizes freedom of and groups with overlapping
expression and action goals
 Forces conflicts to center
 Disperses individual stage
allegiances
 Promotes inefficiency
 Creates diversified set of
loyalties
 Provides checks and
balances
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4. Special-Interest Society

Special Interests groups…

 make life more complex for business and government


 number in the tens of thousands
 pursue their own focused agenda
 are more active, intense, diverse and focused
 attract a significant following
 often work at cross purposes, with no unified set of goals

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5. Factors in the Social Environment

 Affluence and education


 Awareness through television and the Internet
 Revolution of rising expectations
 Entitlement mentality
 Rights movement
 Victimization philosophy

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Business Criticism: Use & Abuse of Power

Business The ability or capacity to produce


Power an effect or to bring influence

In the long run, those who do not use


Iron Law of
power in a manner society considers
Responsibility responsible will tend to lose it

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Society’s Expectations Versus
Business’s Actual Social Performance
Society’s
Expectations
of Business
Performance
Expected and Actual
Social Performance:

Social Problem

Social Business’s Actual


Problem Social Performance

1960s 2000s
Time
Figure 1-4 11
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Elements in the Social Contract

Laws or Regulations:
“Rules of the Game

Business Society or
Societal
Stakeholder
Groups
Two-Way Shared
Understandings of
Each Other

Figure 1-6 12
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Social Environment, Business
Criticism, and Corporate Response

Affluence Education Awareness

Factors in the Social Environment

Rising Expectations Rights Movement

Entitlement Victimization
Mentality Philosophy

Business
BusinessCriticism
Criticism

Increased
IncreasedConcern
Concernfor
forthe
the AAChanged
ChangedSocial
SocialContract
Contract
Societal
SocietalEnvironment
Environment
Figure 1-3 13
Questions, comments, experiences?

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