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Framework Analysis Swot and Tows

The document discusses SWOT and TOWS analysis frameworks for analyzing an organization's internal and external factors. It defines SWOT as systematically analyzing internal strengths and weaknesses as well as external opportunities and threats. The TOWS matrix is then introduced as a way to develop strategies by matching internal factors to external factors. Examples of internal factors that could impart strengths or weaknesses are then outlined, including organizational culture, structure, human resources, assets, and more.

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Tran Louis
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54 views

Framework Analysis Swot and Tows

The document discusses SWOT and TOWS analysis frameworks for analyzing an organization's internal and external factors. It defines SWOT as systematically analyzing internal strengths and weaknesses as well as external opportunities and threats. The TOWS matrix is then introduced as a way to develop strategies by matching internal factors to external factors. Examples of internal factors that could impart strengths or weaknesses are then outlined, including organizational culture, structure, human resources, assets, and more.

Uploaded by

Tran Louis
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Framework analysis

SWOT and TOWS


Table of content
1. SWOT and TOWS
2. Internal Factors
3. Example and application
SWOT
• Systematically analyzing the organization’s internal factors
(strengths and weaknesses) and its external factors (opportunities
and threats) is commonly known as “SWOT” (or TOWS)
• The analysis of opportunities and threats cannot be absolute
• The true value of the SWOT approach is in their contribution to
formulating strategies
SWOT Table
• What advantages does • What could your
your organization have? organization improve?
• What are the
organization’s competitive S W • What should your
organization avoid?
advantages?

• What is the latest trend in • What are potential


the industry?
O challenges?
• How does the change in
the rule affect your
T • How would the competitors
affect your organization’s
organization? market share?
TOWS Matrix
External

Opportunities Threats

SO ST
Strengths Strategies Strategies
Internal

Weakness WO WT
Strategies Strategies
TOWS Strategies
• SO: Use strength to take advantages of opportunities
• ST: Use strength to avoid threat
• WO: Take advantage of opportunity by overcoming weaknesses
• WT: Minimize weaknesses and avoid threats
Internal factors
• Refers to all the factors that are within an organization which
impart strengths or cause weaknesses of strategic nature.
• Controllable factors
Internal factors

The value system of founders and


those at the helm of affairs has
important bearing on the choice
of business, the mission and
objectives of the organization,
business policies and practices
Internal factors

The business domain of the


company , priorities , direction
of development, business
philosophy, business policy etc.
are guided by the mission and
objectives of the company
Internal factors

The organizational structure,


the composition of the Board of
Directors, extent of
professionalization of
management etc. are important
factors influencing business
decisions.
Internal factors
• The characteristics of the human resources like
skill, quality, morale, commitment, attitudes
etc. could contribute to the strength and
weakness of the organization.
• The involvement, initiative etc. of the people at
different levels may vary from organization to
organization.
Internal factors

Company Image and Brand Equity matter a lot when it comes to business
Internal factors
Other factors may include:
• Physical asset and facilities
• R&D and technology capabilities
• Marketing resources
• Financial factors
• Internal power relationship

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