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SubCulture One Slide

The document discusses how individuals identify with either core culture or subculture, and how this identification influences their buying contexts. Individuals either identify with mainstream mass market behaviors by adopting core culture values and norms, or identify with a unique subculture by adopting that subculture's unique values and norms which leads to distinctive buying behaviors.

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sarvesha
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37 views

SubCulture One Slide

The document discusses how individuals identify with either core culture or subculture, and how this identification influences their buying contexts. Individuals either identify with mainstream mass market behaviors by adopting core culture values and norms, or identify with a unique subculture by adopting that subculture's unique values and norms which leads to distinctive buying behaviors.

Uploaded by

sarvesha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Sub Culture Buying Contexts

Identification
with Core
Mass Market
Culture Core Culture
Behaviours
Values & Norms
INDIVIDUALS
Identification Sub Culture
Unique Market
with a Values & Norms
Behaviours
SubCuture

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