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Lesson 2 - Models of Communication

The document summarizes four models of communication: Aristotle's model, the Shannon-Weaver model, Schramm's model, and White's model. Aristotle's model emphasizes the setting that dictates the message. The Shannon-Weaver model introduced the concept of "noise" and is often called the telephone model. Schramm's model requires an overlap in the speaker and listener's fields of experience. White's model depicts communication as circular and continuous without beginning or end, and introduced the concept of feedback.

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Mikay Torres
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67 views

Lesson 2 - Models of Communication

The document summarizes four models of communication: Aristotle's model, the Shannon-Weaver model, Schramm's model, and White's model. Aristotle's model emphasizes the setting that dictates the message. The Shannon-Weaver model introduced the concept of "noise" and is often called the telephone model. Schramm's model requires an overlap in the speaker and listener's fields of experience. White's model depicts communication as circular and continuous without beginning or end, and introduced the concept of feedback.

Uploaded by

Mikay Torres
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MODELS OF

COMMUNIC
ATION
ARISTOTLE’S MODEL OF
COMMUNICATION
(Message) (Listener)
SPEAKE
SPEECH AUDIENC
R
Aristotle (5BC)
E
 The most important part in his
model is the Setting where the
Listener is situated.

 It is the Setting that


dictates the message.
ARISTOTLE’S MODEL OF
COMMUNICATION
The three setting in Aristotle’s
time were:
1. Legal Setting – meant the
courts where ordinary people
defended themselves.
2. Deliberative Setting – meant
the political assemblies.
3. Ceremonial Setting – meant
the celebrations held when they
won a war, when they lost a
leader or had a new one.
President Rodrigo Duterte
gave his State Of Nation
Address (SONA) to the Filipino
people about Human Rights
against China.

Deliberative Setting
Alexander gave brave speech
to his soldiers in the war field
to defeat Persian Empire.

Ceremonial Setting
SHANON-WEAVER MODEL OF
COMMUNICATION

Claude Shannon and Warren Weaver (1948)


SHANON-WEAVER MODEL OF
COMMUNICATION
• Gave us the concept of
“noise”.
• This is often called
Telephone Model.
• Message sent by Source
(Speaker) is not
necessarily the Message
received by the Destination
(Listener).
SCHRAMM’S MODEL OF
COMMUNICATION

Wilbur Schramm (1995)

Father of Mass Communication


SCHRAMM’S MODEL OF
COMMUNICATION
Communication can take place if
and only if there is an overlap
between the Field of Experience
of the Speaker and the Field of
Experience of the Listener.
WHITE’S MODEL OF
COMMUNICATION

Eugene White (1960)


WHITE’S MODEL OF
COMMUNICATION
Communication is circular and
continuous, without a
beginning or end.
Eugene White contributed the
concept of Feedback.
QUIZ #2
___1) It is the Setting that dictates
the message
___2) He contributed the concept
of feedback
___3) This is often called Telephone
Model
___4) Communication is circular
that has beginning or end
___5) Father of Mass
PERFORMANCE TASK 2
GROUP 1 : Perform a short skit showing
how Shannon-Weaver Model works.
GROUP 2 : Perform a short skit showing
how Aristotle Model works.
GROUP 3: Perform a short skit showing
how White Model works.
GROUP 4: Perform a short skit showing
how Schramm Model works.
Criteria:
Content – 15
Cooperation - 15

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