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CASE STUDY ON PAYTM - Ashutosh Choudhary

Paytm started as a mobile recharge platform in 2010 and became India's most successful mobile payment app a few years later. It focused on customer service from the beginning. Demonetization in 2016 greatly benefited Paytm as digital payments surged, allowing it to expand its services. However, the introduction of UPI led to increased competition from Google Pay and PhonePe. While Paytm launched its own UPI service, it has seen lower transaction volumes than its rivals. Going forward, the Jio-Facebook deal and WhatsApp's large user base in India pose threats, challenging Paytm to change its business model or strategic approach to remain competitive.

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314 views7 pages

CASE STUDY ON PAYTM - Ashutosh Choudhary

Paytm started as a mobile recharge platform in 2010 and became India's most successful mobile payment app a few years later. It focused on customer service from the beginning. Demonetization in 2016 greatly benefited Paytm as digital payments surged, allowing it to expand its services. However, the introduction of UPI led to increased competition from Google Pay and PhonePe. While Paytm launched its own UPI service, it has seen lower transaction volumes than its rivals. Going forward, the Jio-Facebook deal and WhatsApp's large user base in India pose threats, challenging Paytm to change its business model or strategic approach to remain competitive.

Uploaded by

Ritika Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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CASE STUDY ON

PAYTM

Submitted to:- Prof. Vinita Krishna


Submitted By:-
Ashutosh Choudhary
1910120007
MBA 2019-2021
Introduction
Started by Vijay Shekhar Sharma, as a Recharge platform in 2010,
Paytm (One 97 Communications Ltd) became the most successful
mobile payment and money transfer app used in India a few years back.

Paytm has always focused on the customer-centric approach. This is


evident from that fact that, even before Paytm started with wallet
services, the company built a 24×7 customer care service.
Demonetization – An opportunity for
Paytm
The first mover advantage

While demonetization spelled doom for most of us, it was actually a


fortune for Paytm.
Paytm was the biggest digital payments app back then.
When the demonetization happened, it went through the roofs! It
extended services to retail stores, Kiranas, Vegetable shops, Saloons,
even Pan shops! It was everywhere! Paytm grabbed the biggest piece
of all the online payments happening during that period.
Competition
WITH SUCCESS THERE IS AN ENTRY OF COMPETITION
With the launch of Unified Payments Interface, two major giants –
Google Pay and PhonePe entered the market and people preferred UPI
transactions over Paytm wallet transactions. To keep up the race, Paytm
also launched BHIM UPI transaction mode but recorded lower
transactions than its rivals.
CURRENT SCENARIO
• Paytm has been losing ground to its competitors with bigger pockets.
• Jio-Facebook deal is posing enormous threat to the company. Jio has
already started on-boarding local shops on their platform.
• WhatsApp has around 400 million users in India, integrating payment
here would make it convenient for the users to just send money.

And, essentially, inconvenient for Paytm


Ending Questions
• Here the question arises that what would be the future of the
company if it keep going on the same pace?
• Should Paytm Change its business model?
• What are the different approach that Paytm can take in this scenario?
THANK YOU

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