Case 1: Druthers Forming Limited
Case 1: Druthers Forming Limited
Limited
Case Analysis by Group 7
1. Identifying the purpose of the business loan Several pointers should be kept in mind by the borrower
as well before putting out loan request to the lender :
1. Proper Valuation of security (which is going to be pledged, 4. Maintaining good credit history and proper
hypothecated or mortgaged) should be done financial documents
2. Legal Opinion should be taken. Pre and Post-sanction visits
should be made.
Credit analysis is a business activity that evaluates the credit worthiness of an organization. It is an
important tool that is used by many investors, lenders and other stakeholders to assess the current
position and performance of the company with assessing the effectiveness of the internal controls that
has been put in place by the management. The credit analysts assess the confidence level of the
management, credit history and the company for the current as well as the coming business financial
obligations and based on the same the credit rating has been assigned to the company.
In the given case, the Pidilite industries has been recommended by the equity analysts as a long-term
investment opportunity.
Q1. Discuss the framework for credit quality analysis for a target company
Character
Pidilite has established a leadership position on account of a strong product portfolio and well-established network and
was able to keep its stakeholders satisfied. Pidilite innovated and delivered an array of products over the years through
its new product schemes, in-depth understanding of consumer needs, and cutting-edge technology.
Capacity
Both secured and Unsecured Loans were reduced over the period of time indicated repayment capacity of Pidilite
Capital
Capital has increased over the years along with increased product schemes, research and development and profits of
the company thereby building trust on the the company.). Over the past five years (FY 2010/11 to FY 2014/15), the
company consistently created value for shareholders by recording a CAGR of almost 15 per cent in its dividend payout
and 33.6 per cent CAGR in its market capitalization
Q1. Discuss the framework for credit quality analysis for a target company
Collateral
Pidilite holds sufficient capital and assets to be considered for loans
Conditions
Pidilite is in a stable environment and is on its way to expansion and growth. Through its sustained investments in
developing innovative brands, Pidilite was able to achieve cost management and process efficiencies in its operations.
Cash Flows
Cash flow generation is healthy for Pidilite and due to its steady growth and margins, the company’s operating cash
flows grew at a CAGR of almost 13 per cent between FY 2010/11 and FY 2014/15
Creditworthiness
Financials for the company have improved over time and so has the management outlook thereby improving the
creditworthiness of the firm Through the help of the above analysis one can easily determine the ability of the company
to meet out its short term and long-term obligations and maintain the level of solvency.
Q2. Discuss the parameters for evaluating the company’s credit quality and risk profile
These are the different components that can be used to measure the credit quality and risk profile of a company.
Some of these as mentioned in the case study where Mr Chamaria was to use them to evaluate Pidilite include:
1. Liquidity: Measures the amount of cash available as well as the extent to which current assets can be converted
into cash in order to meet the company’s obligations. Before a company can prosper in the long term, it must
first be able to survive in the short term. The two most used liquidity ratios include;
● Current ratio
● Quick Ratio
1. Solvency Ratios: Company's ability to meet its debt obligations on an ongoing basis, not just over the short
term. Solvency ratios calculate a company's long-term debt in relation to its assets or equity
● Debt Service Coverage ratio
● Interest Coverage Ratio
Given the strong cash flow generation, the company was able to fund its capital expenditure plans largely with internal
accruals and without any excessive reliance on outside debt.
3. Operating Efficiency: A company's operating efficiency is key to its financial success and is the best indicator of its operating
efficiency. This metric indicates not only a company's basic operational profit margin, but it also provides an indication of how well the
company's management controls costs. The two most used efficiency ratios include:
● Inventory turnover
● Average collection period
4. Profitability: Measures the profitability of a company in terms of its sales. Companies can indeed survive for years without being
profitable, operating on the goodwill of creditors and investors, but to survive in the long run, a company must eventually attain and
maintain profitability. It can also be used as a point of comparison between competitors. Some of the profitability ratios used are:
● Net profit margin
● Operating profit margin
● Return on Assets (ROA)
● Return on Equity (ROE)
5. Capital structure: The capital structure of the company is measured by looking at the debt to equity ratio and the leverage ratio
among others. It determines how much the company depends on borrowed funds or long term debts in running the business. It simply
shows the strategy that is put into use by the management of the company
● Debt to Equity Ratio
Pidilite had a strong balance sheet with low debt. Over a period of time, the company reduced debt on its balance sheet in a steady
manner; from 2011 – 2015 Long Term Debt has gone down to 0 and 5 million in secured and unsecured category.
Q3: Discuss all relevant assessment criteria relevant for assessing credit quality Discuss the framework for credit quality analysis for a target company
1. ePurpose: Assessment of the purpose of the loan. Pidilite was at a growth stage so the purpose could be working capital
requirement, capital expenditure, or retail financing
2. Amount: It will be assessed based on the capital structure and credit rating of Pidilite
3. Repayment: This determines the ability of Pidilite to repay the loan obligation and interest payments on a regular basis
4. Term: The term for which pidilite will use the loan
5. Security: The quality and amount of collateral given in consideration of the loan
7. Ability: Pidilite’s potential to repay the amount of loan and interest payment obligations
8. Insurance: Meeting repayment obligations, pre decided covenants, and ensuring due diligence
Q4 and Q5 : Construct and interpret financial ratios you think are relevant
and construct a trend analysis to interpret the financial profile of the company
BALANCE SHEET
Q4 and Q5 : Construct and interpret financial ratios you think are relevant
and construct a trend analysis to interpret the financial profile of the company
Trend Analysis
Q4 and Q5 : Construct and interpret financial ratios you think are relevant
and construct a trend analysis to interpret the financial profile of the company
Ratio Analysis
Q4 and Q5 : Construct and interpret financial ratios you think are relevant
and construct a trend analysis to interpret the financial profile of the company
Income Statement
Q6: What are the industry parameters you will look at for assessing the business profile of the
firm?
1. Industry Life Cycle - Introduction, Growth, Maturity, Decline
2. Competitor Analysis - Pidilite Adhesives is an established player in player in the consumer and
specialities chemicals space in India. It had achieved a market leadership position on
account of a strong product portfolio and well-established network.
4. Profitability of Industry - Pidilite have shown a positive growth over the recorded period with rise in profits
- Competitive forces analysis: Evaluates potential threats from new market entrants, substitutes, and the
bargaining power of buyers and suppliers
1. Industry Risk & Challenges – Internal (SWOT) & External (PESTEL) factors
● Political Factors: Political scenario has lead to rising urbanisation and industry
growth and improving opportunities in small towns and rural areas
● Economic Factors: There have been an increase in Gross Domestic Product of the country leading to increase in
the growth of Pidilite
● Social Factors: Stable social scenario
● Technical Factors: Pidilite delivered an array of products due to its cutting-edge technology
● Legal Factors: There have been no negative legal obligation on Pidilite
● Ecological factors: Ecological scenario for the company
Q7: What the relevant economic factors playing a role in defining Pidilite credit quality
1. GDP – GDP lets a company foresee whether their industry will rise or decline. As GDP declines, businesses may choose to
start saving extra cash through layoffs and cost-cutting steps. If GDP is booming, a company may opt to grow. For example,
they might recruit more staff, pay higher wages, open new offices and sell more goods.
2. Supply and Demand - Supply refers to the volume of the product that is available for buying, while Demand refers to how
many buyers wish to buy the product. Together, supply and demand have a major influence on prices, impacting the credit
quality of the business.
3. Inflation – Increasing business costs may result in higher production costs and lower profitability, contributing to higher
prices. It is best to raise the prices steadily, rather than a rapid, greater increase, as customers could react negatively. Other
costs can also result from high prices, which have a significant effect on credit quality.
4. Exchange Rate – Businesses of any size expand their operations globally, and when they do, the exchange rate with each
country matters. Changing exchange rates affect how much a company has to pay to its international supplier to satisfy
them, which affects profit margins, as well as take a lot of resources to stay on top of.
Q8: What business risks will we need to factor in for Pidilite
Product Risk:
50% revenue is driven through their high in demand products such as Fevicol and M-seal and this over-
dependence is worrisome on a long-term basis i.e. incase these products become absolute in the future.
Financial Risk:
For a organization as old as Pidilite, it has strong financials as it has reduced its debt obligations steadily and
has become debt free for quite some time now. Over a 10-year period the organization has shown healthy
growth trend in sales, operating profit, net profit, and dividends.
Management Risk:
Management had a favourable outlook for the company’s differentiated offerings in the growing Indian
economy as well as in terms of exports to global countries so for Pidilite, Management risks were lower.
Q8: What business risks will we need to factor in for Pidilite
Reputation Risk:
The organization has brands that are resonated with the service they provide, for example, Fevicol has become
the adhesive name and not just a brand under the umbrella, people don’t ask for adhesive products at a
market rather they just ask for fevicol and hence there is a reputation risk attached to their major revenue
driven products.
Economic Risk:
No matter which industry we operate in, there is always a risk on market downturn and hence a factor of risk
that needs to be considered for this project.
Q9: What is the analysis of stock price movement of Pidilite vs its
peer group?
Noticeable competitors of Pidilite includes
organizations such as Tata Chemicals,
BASF, BOC India & thus to answer the
question in discussion, the peer group has
performed better than the benchmark
SENSEX to some extent, however the
returns showcased by Pidilite is
exceptional and a clear winner, topping at
29.51% return compared to the second in
the race being Linde India (BOC India) at
14.14%.
From adhesives, sealants, waterproofing solutions and construction chemicals to arts & crafts, industrial resins, polymers and
more, the product portfolio is as diverse as it is ever-evolving. Pidilite is a market leader in most categories.
A robust and growing network of products accessible across demographics and geographies is what defines Pidilite.
The case requires to assess the credit quality of the company based on varied factors and aspects. Clarity of the Pidilite
Industries Assessing Credit Quality problem statement is important to maintain satisfaction amongst the shareholders and
stakeholders. We’ve tried to develop a clear problem statement by stating the factors and the operations getting affected and
its overall impact on the organization specific the areas, such as Profitability, sales or brand equity.
Also, the purpose of the problem statement is to describe the external environment and its effect on the overall organization
in short and long-term. Moreover it also delineates the impact of such changing factors on the users, and other stakeholders.