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TCW Module 3B

Globalization relies on media as its main conduit for spreading global culture and ideas. Different types of media, such as print media, broadcast media, digital media, and internet media, all play a role. Television in particular has reshaped social behaviors by drawing people away from shared family meals and activities to silently consuming media alone or in separate rooms. New technologies both extend human communication but also reshape relationships and dull other capacities as people adapt to constantly being able to connect through mobile devices. McLuhan argued that the technology itself, or the "medium," delivers the most impact on societies rather than the specific "messages" or content within that medium.

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110 views

TCW Module 3B

Globalization relies on media as its main conduit for spreading global culture and ideas. Different types of media, such as print media, broadcast media, digital media, and internet media, all play a role. Television in particular has reshaped social behaviors by drawing people away from shared family meals and activities to silently consuming media alone or in separate rooms. New technologies both extend human communication but also reshape relationships and dull other capacities as people adapt to constantly being able to connect through mobile devices. McLuhan argued that the technology itself, or the "medium," delivers the most impact on societies rather than the specific "messages" or content within that medium.

Uploaded by

Jose Cruz Jr
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Media &

Globalization
Lesson B
Media & Globalization
People who travel the globe teaching and preaching
their beliefs in universities, churches, public forums,
classrooms, or even as guests of a family play a major
role in the spread of culture and ideas. But today,
television programs, social media groups, books,
movies, magazines, and the like have made it easier for
advocates to reach larger audiences.
Media & Globalization

Globalization relies on media


as it’s main conduit for the
spread of global culture and
ideas.
Media &
Its
Functions
Media & Its Functions
• Jack Lule was then right to ask, "Could global
trade have evolved without a flow of information
on markets, prices, commodities, and more?
Could empires have stretched across the world
without communication throughout their borders?
Could religion, music, poetry, film, fiction, cuisine,
and fashion develop as they have without the
intermingling of media and cultures?"
Print Media
• Print Media include books, magazines, and newspapers.
Broadcast Media
• Broadcast Media involve radio, film, and television Finally.
Digital Media
• Digital Media covers the internet and mobile
mass communication.
Internet Media
• Internet Media there are the email, internet
sites, social media and internet-based video and
audio.
Media & Globalization
While it is relatively easy to define the term "media," it is
more difficult to determine what media do and how they
affect societies.
Media theorist Marshall McLuhan once declared that
"the medium is the message." He did not mean that ideas
("messages") are useless and do not affect people.
Rather, his statement was an attempt to draw attention to
how media, as a form of technology, reshape societies.
Media & Globalization

Television - is not a simple bearer


of messages, it also shapes the
social behavior of users and
reorient family behavior. Since it
was introduced in the 1960s,
Media & Globalization

Television has steered people


from the dining table where they
eat and tell stories to each other,
to the living room where they
silently munch on their food while
Media & Globalization

Television has also drawn people away


from other meaningful activities such
as playing games or reading books.
Today, the smart phone allows users to
keep in touch instantly with multiple
people at the same time. Consider the
effect of the internet on relationships
Media & Globalization

Prior to the cellphone, there was no way for


couples to keep constantly in touch, or to be
updated on what the other does all the time.

The technology (medium), and not the


message, makes for this social change
possible.
Media & Globalization

McLuhan added that different media


simultaneously extend and amputate
human senses. New media may expand
the reach of communication, but they also
dull the users' communicative capacities.
Think about the medium of writing.
Media & Globalization

Before people wrote things down on


parchment, exchanging stories was mainly
another, storytellers had to have retentive
memories. However, papyrus started becoming
more common in Egypt after the fourth century
BCE. As a result, storytellers no longer had to
rely completely on their memories.

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