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A Study On Exploring The Effectiveness of Digital Marketing: Customer Relations During Covid-19 (Byjus)

The document discusses a study exploring the effectiveness of BYJU's digital marketing and customer relations during COVID-19. It provides background on BYJU's e-learning platform and objectives to make learning easy and enjoyable for students. The research methodology uses primary questionnaire data and secondary sources. Key findings are discussed from literature on BYJU's growth and shift to online learning during the pandemic.

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Radhika Rachhadiya
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24 views

A Study On Exploring The Effectiveness of Digital Marketing: Customer Relations During Covid-19 (Byjus)

The document discusses a study exploring the effectiveness of BYJU's digital marketing and customer relations during COVID-19. It provides background on BYJU's e-learning platform and objectives to make learning easy and enjoyable for students. The research methodology uses primary questionnaire data and secondary sources. Key findings are discussed from literature on BYJU's growth and shift to online learning during the pandemic.

Uploaded by

Radhika Rachhadiya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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A study on exploring the effectiveness of digital

marketing: Customer relations during COVID-19


(BYJUs)

Presented By :
Darshil Patel : IU1955550051
Radhika Patel : IU1955550057
INTRODUCTION

Byju is an e-learning platform founded in 2011 by Think and Learn Pvt Ltd. keeping the
focus on primary and secondary school education in India. It was founded by Byju
Raveendran who himself was a teacher for various competitive exams. Byju app has more
3 lakh annual paid subscriber.

 Byju’s objective to make learning easy for the student and every student should love
learning and get addicted to learning. Byju app trying to make it possible by use of a mix
of video lessons and interactive tools to personalize learning for every student.
Year &
LITERATURE
Important Finding
REVIEW
Author
2017-Kim, BYJU’S the training App (BYJU’s) is India’s largest K-12 education app with concerning three hundred, 000 annual paid subscribers. The
John mobile app uses a combination of video lessons and interactive tools to modify learning for each student. Though there's area to grow
Jong-Hyun, exponentially in India, BYJU’s decides to enter the U. S. and alternative English speaking international markets. It believes that the U.
and Rachna S. includes
Tahilyani. a giant demand for “better learning,” a robust digital payment infrastructure, and a temperament to pay subscription fees. At
identical time, winning in U.S.’s education market, wherever most students attend public faculties and plenty of ed-tech firms are
proliferating, is difficult.
Ray, A. This study is geared toward accessing the impact of COVID-19 on the Education sector. The complete world economy
E-LEARNING suffered Brobdingnagian losses, and life gave the impression to have taken a prospect in each doable domain. The education business too
(9/September saw an entire ending. E-learning portals that had forever been seen as an alternate to thought instructional centers, suddenly came into
-2020 limelight. Schools, colleges, universities, and even workplaces slowly shifted their entire learning system to a virtual model. Since the
pandemic crisis, the web learning platforms have seen quite two hundredth rise within the range of recent user’s victimisation their
product. E-learning not is seen
OBJECTIVE

For the sake of obtaining awareness of advert level of “BYJU’S”.


 A way to effective promoting ability of “BYJU’S”. They use client satisfaction
How to use digital promoting to create profitableness of brand name or company?
 How to create an honest relation with the client with digital marketing?
 
Research Methodology

The research methodology will be used as primary data collection and secondary data collection. the
primary data collection will be performed through questionnaire.
a sample size of 100 will be taken randomly. then the data will be collected with the help of
questionnaire and its analysis and interpretation will be done accordingly.

Data collection

1. Primary data collection


primary data will be collected using a random sampling technique and with the help of questionnaire
We have sent 100 samples and out of that we have a response of 63 and we will forward three to four
days and done our Primary data work
2. Secondary data collection
secondary data will be collected from company websites and various literature reviews. it will be
collected and compiled by some other ways like email marketing and google forms.
 
Finding

(1) BY SOURAV MAJUMDAR, Former Editor, Forbes India


PUBLISHED: Sep 14, 2017 07:50:45 AM IST
UPDATED: Sep 14, 2017 11:03:07 AM IST

Byju Raveendran: The sharp, canny teacher-entrepreneur

https://www.forbesindia.com/article/column/byju-raveendran-the-sharp-canny-teacherentrepreneur/48111/1

(2) SANCHITA DASH


DEC 31, 2020, 11:30 IST
India’s edtech in charts – How the shift to online learning meant money, valuation and users for the likes of
BYJU’S, Unacademy, and others

https://www.businessinsider.in/business/startups/news/india-edtech-in-charts-how-the-shift-to-online-learning-
meant-money-valuation-and-users-for-the-likes-of-byjus-unacademy-and-others/articleshow/80040270.cms
CONT…..

(3) Rishabh Rathi


StartupTalky Newsletter
Feb 03, 2021

How BYJU's is Making Millions of Students Fall in Love With Learning

https://startuptalky.com/byjus-learning-app-success-story/#byjus_latest_news_funding

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