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Bus 251: Business Communication: Spring 2019

This document provides an overview of key concepts from the first lecture of the course BUS 251: Business Communication. It discusses the importance of communication to both individuals and businesses. It identifies two main current challenges facing business communication as the ongoing development of new information technologies and increasing globalization and workplace diversity. It also outlines the three main categories of business communication and describes formal and informal communication networks within organizations. Finally, it presents a model of the business communication process.

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Rubel Saha
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41 views

Bus 251: Business Communication: Spring 2019

This document provides an overview of key concepts from the first lecture of the course BUS 251: Business Communication. It discusses the importance of communication to both individuals and businesses. It identifies two main current challenges facing business communication as the ongoing development of new information technologies and increasing globalization and workplace diversity. It also outlines the three main categories of business communication and describes formal and informal communication networks within organizations. Finally, it presents a model of the business communication process.

Uploaded by

Rubel Saha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUS 251: BUSINESS

COMMUNICATION
Spring 2019
Lecture 1: Understanding Workplace Communication
(Chap 1)

Learning Outcomes:
 Communication and Business Communication
 The Importance of Communication
 Main Challenges Facing Business Communications Today
 Three Main Categories of Business Communication
 Communication Networks
 The Context of Communication
 The Process of Communication
Communication

“It is a process of transmitting information, thoughts, opinions,


messages, facts, ideas or emotions, and understanding from one
person, place or thing to another person, place or thing.” – Dr. C. B.
Memoria
Business Communication and Why it matters?

“The exchange of ideas, news, and views in connection with the


business among the related parties is called business
communication.” – W.H. Meaning

 Why Business Communication Matters?


2 Reasons
To benefit you (Student)
To benefit the business and industry.
Business Communication For You

 Because communication is so important in business, businesses want and


need people with good communication skills.

 You will need to request information, discuss problems, give instructions, work
in teams, and interact with colleagues and clients to achieve cooperation and
team efficiency.

 Nothing puts you in the ‘poor leader’ category more swiftly than inadequate
communication skills.
Current Challenges for Business Communication

 Challenge#1: The ongoing development of new Information


Technologies.
 In addition to the email, emergence of ‘New Media’.
 Need for Social Intelligence - refers to the ability to quickly assess the
emotions of those around them and adapt their words, tone, and gestures
accordingly
 Emerging need for employees to have “adaptive thinking”, a willingness to
“embrace change”, and “fierce problem-solving skills”
Current Challenges for Business
Communication (Contd.)
 Challenge#2: Increasing Globalization and Workplace Diversity
 Likelihood of working on a global team is increasing. Cross Cultural
Competency, thus, should be a part of your skillset.
 Different generations working together.
Three Categories of Business Communication

 Internal Operational Communication: Occurs in conducting work within a


business.
 Orders, instructions, written and oral exchanges among employees about work matters.
 Writing and discussing reports, Assignments, ideas etc.

 External Operational Communication: Work-related communicating that a


business does with people or groups outside the business
 Personal Selling
 Telephoning
 Advertising
 Writing Messages
 Personal Communication: Non-operational communication that employees do
with colleagues or outsiders.
 Non business related information/feelings
 Affects Employee Attitude and Attitude Affects Employee Performance
Communication Networks of the Organizations

 Formal Networks

 Informal Networks

 Which one do you think includes personal communication?


Communicator 1
A Model of Business Communication
• Communicator
Senses a
communication
2 need
• Defines the situation
• Receives
Considersthe message
possible
Initial Message
communication
• Interprets the message
• strategies
Decides on a response
•• Selects
Reply toathe
course of
message Communication
action Context
• Composes the
• Organizational
message
Context
• Sends the message • Professional
Contexts
• Personal
Contexts

Responding
Message
A Model of Business Communication (Contd.)

A bit more on the contexts..

 Organizational Contexts
 Organizational culture
 Your communication is largely shaped by the organization for whom you speak

 Professional Context
 Different people possess different kinds of expertise, speak differently and have different
perspectives
 Personal Context
 Depends on the genes you inherited, your family and upbringing, your schooling, your life
experiences and culture
 Your current circumstances
Wrapping it up..

 Importance of Communication to You and to Business


 Current Challenges
 Three main Forms of Communication
 Formal and Informal Networks
 Process of Communication
THANK YOU!

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