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BCG Matrix of Gourmet Bakers & Sweets: Group Members Nauman Bilal 4714 Umair Majeed 4739

This document analyzes four gourmet bakery companies using the BCG matrix. It provides data on the companies' market share, sales in 2010 and 2011, and market growth rates. Tahzeeb Bakers has the highest relative market share and growth rate, placing it as a star. Bakeman Bakers has low growth and a smaller market share, indicating it is a dog.

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61 views

BCG Matrix of Gourmet Bakers & Sweets: Group Members Nauman Bilal 4714 Umair Majeed 4739

This document analyzes four gourmet bakery companies using the BCG matrix. It provides data on the companies' market share, sales in 2010 and 2011, and market growth rates. Tahzeeb Bakers has the highest relative market share and growth rate, placing it as a star. Bakeman Bakers has low growth and a smaller market share, indicating it is a dog.

Uploaded by

maria tabassum
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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BCG MATRIX OF GOURMET BAKERS

&
SWEETS
Group Members
Nauman Bilal 4714
Umair majeed 4739
COMPANIES MARKET RELATIVE SALES 2010 SALES 2011
GROWT MARKET SHARE
H
GOURMET BAKERS
AND SWEETS
30% 0.327146902 14,400,000 18,720,000
TAHZEEB BAKERS
59% 2.167505419 36,000,000 57,222,000
BAKEMAN BAKERS
AND SWEETS
-10% 0.283107896 18,000,000 16,200,000
MASOOM BAKERS
33% 0.461359862 19,800,000 26,399,934
OVERALL MARKET
GROWTH 28%
RELATIVE MARKET
SHARE 0.81
COMPANIES MARKET RELATIVE SALES 2011 SALES 2010
GROWTH MARKET SHARE

GOURMET 40% 0.286253539 18,720,000 26,208,000


BAKERS AND
SWEETS
TAHZEEB BAKERS 60% 2.391730117 57,222,000 91,555,200

BAKEMAN 5% 0.257112103 22,419,000 23,539,950


BAKERS AND
SWEETS
MASOOM BAKERS 45% 0.418107375 26,399,934 38,279,904

OVERALL
MARKET GROWTH
38%
RELATIVE
MARKET SHARE 0.84
STARS QUESTION
FOR THE YEAR MARKS

RELATIVE MARKET
2011 70%

217% 60%

GROWTH
50%

40% 46%
33%
RELATIVE MARKET SHARE 30%
3 2.7 2.4 2.1 1.8 1.5 1.2 0.9 0.6 0.3 0
20%
CASH COWS DOGS
10%

0%
28%
-10%
WAR HORSES
DODOS
-20%
STARS
FOR THE YEAR QUESTION

RELATIVE MARKET
2012 MARKS
70%

239% 60%

GROWTH
50% 42%
29%
40%
3 2.7
RELATIVE 2.4 2.1 SHARE
MARKET 1.8 1.5 1.2 0.9 0.6 0.3 0
30%
CASH COWS DOGS
20%

10% 26%

WAR HORSES
DODOS
0%

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