Textile, Factory Marketing/merchandising, Buying House To RMG
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satexTextile, Factory Marketing/merchandising, Buying House To RMG
Uploaded by
satexTextile, factory marketing/Merchandising,Buying
house to RMG
Clothing manufacturing sectors
Textile industry :
The textile industry is primarily concerned with the
production of fiber, yarn, fabric and the subsequent
design or manufacture of clothing and their
distribution which includes dyeing,printing,finishing
etc.
Flow chart of textile manufacturing industry
Fiber processing
(If required fiber dyeing)
Yarn processing/spinning
(If required yarn finishing &
dyeing)
Fabric
processing(Knit/woven/non
woven/sweater)
Wet processing(fabric pre
treatment,
dyeing,printing,finishing)
Ready made garments
production
Garments marketing & merchandising
Merchandising :
Merchandising comes from the word merchandise.
Merchandise means commodities or goods to be
bought and sold. The word merchandising means the
activity of promoting the sale of goods.
Types of merchandising
Marketing Merchandising:
Main function of marketing merchandising is
Product Development
Costing
Ordering Marketing merchandising is to bring orders
costly products development and it has direct contact with
the buyer.
Product Merchandising:
Product merchandising is done in the unit. This includes
all the responsibilities from sourcing tofinishing i.e. first
sample onwards, the products merchandising work start
and ends till shipment.
Retail merchandising :
At a retail in-store level, merchandising refers to the
variety of products available for sale and the display of
those products in such a way that it stimulates interest
and entices customers to make a purchase.
Fashion merchandising :
It is a rather broad term that can be used to describe the
business side of the fashion industry. Professionals
with a fashion merchandising career must still have
an eye for style, but they should also have a head for
business as well.
Vendor merchandising :
As a merchandising vendor, a person has multiple
choices regarding the direction of your business. From
sourcing to inventory,negotiation,business
deal,costing,production, retailing each and every
functions are part of a vendor.
Visual merchandising
It is the activity and profession of developing the floor
plans and three-dimensional displays in order to
maximize sales. Both goods or services can be
displayed to highlight their features and benefits.
Duties & responsibilities of a Merchandiser :
The major duties and responsibilities of a garment merchandiser are as below-
• To procure or collect a garment export order or export L/C
• To estimate time schedule for the export of those garments as per L/C
• To arrange all the materials needed for the garments to manufacture and
export
• To monitor collection of raw materials as per time schedule
• To monitor the quantity and quality of the collected raw materials
• To select garment factory if needed
• To monitor garment production progress as per time schedule
• To monitor desired/imposed quality level of the produced garment
• To monitor garment packing instructions
• To monitor banking and shipment arrangements as per time schedule
• To maintain continuous liaison with the buyer or
his/her representative if needed
• To maintain continuous liaison with his/her
controlling authorities
• To follow up payment collection against garments
export as per schedule
• And finally, To earn profit through garment export
execution Merchandising activities vary from company
to company and they usually include the setting of
financial goals, budgets and price points. Creating and
following the merchandising plans, planning the line
size, fabric purchases, sourcing the scheduled
production and controlling the product flow also
forms part of the merchandiser’s job description.
A good merchandising team is a backbone to the factory
Function & Organ gram of a buying house
An apparel buying house works as mediator between
apparel buyers (retailers) and garment manufacturers
or export houses. Buying house is also known buying
agency and buying office. Buying office may be buyer’s
regional office or an independent company that works
with multiple buyers. For example, H&M has its own
regional buying office to the sourcing countries. On the
other hand Asmara International is a buying house that
works with many buyers, brands and High street
retailers.
Managing Director
Merchandising
Manager
Quality Supply
Merchandising Accounts Commercial Sampling Chain
Dept. Assurance Dept.
Dept. Dept. Dept.
Dept.
