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Module 5: Media and Information: Panghulo National High School - Mil Second Sem 3 Quarter

This document provides an overview of media codes and conventions for a media and information module. It defines media codes as systems of signs and symbols used to create meaning in media. Media conventions are generally accepted ways of presenting messages using media codes based on audience expectations. The document outlines different types of codes, like symbolic codes involving setting, acting, and color, and technical codes using camerawork, audio, lighting, and editing. It also discusses form, story, and genre conventions. The overall purpose is to explain how media codes and conventions identify genres and make media messages easier for audiences to understand.

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Jobelle Tabinas
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75 views

Module 5: Media and Information: Panghulo National High School - Mil Second Sem 3 Quarter

This document provides an overview of media codes and conventions for a media and information module. It defines media codes as systems of signs and symbols used to create meaning in media. Media conventions are generally accepted ways of presenting messages using media codes based on audience expectations. The document outlines different types of codes, like symbolic codes involving setting, acting, and color, and technical codes using camerawork, audio, lighting, and editing. It also discusses form, story, and genre conventions. The overall purpose is to explain how media codes and conventions identify genres and make media messages easier for audiences to understand.

Uploaded by

Jobelle Tabinas
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PANGHULO NATIONAL HIGH SCHOOL – MIL SECOND SEM 3 RD

QUARTER

Module 5: Media and Information

WITH MS. TABINAS


OBJECTIVES

After going through this module, you are expected to:


1. present an issue in varied ways to disseminate information using the
codes, convention, and language of media (MIL11/12MILA-IIIf15)/
(MILI11/12MILA-IIIf16)
Media and Information Literate individual
is competent producer of media and
information

https://www.youtube.com/watch?v=B6s9sv8QzTo
Inappropriate media language – misinterpretation and
miscommunication
MEDIA AND INFORMATION LANGUAGE
WAY IN which the meaning of a media text is conveyed to the audience.
CODES and CONVENTIONS

MEDIA CODES – SYSTEM OF SIGNS AND SYMBOLS IN MEDIA

MEDIA CONVENTION – GENERALLY accepted ways in presenting


messages in media
MEDIA CODES
POLYSEMIC

GENRE – CLASS or category of artistic endeavor having a particular form,


content, technique (horror, comedy, drama)

TYPES OF CODES

1. SYMBOLIC
2. TECHNICAL
3. WRITTEN
Symbolic:
1. SETTING – TIME AND PLACE OF NARRATIVE
2. MIS-EN-SCENE- description of all objects within a frame of
the media product (arrangement)

Props, set design, costumes, accessories, make-ups

3. ACTING – portraying
4. COLOR
Technical:
Ways in which equipment is used to tell the story

a. Camerawork
b. Audio/sound
c. Lighting
d. Editing
BASIC CAMERA SHOTS
EXTREME CLOSE-UP (EMPHASIS)
CLOSE-UP (DETAIL)
MEDIUM SHOT (WAIST/MOVEMENT)
LONG/WIDE SHOTS (SCENE)
CAMERA ANGLES
EYE-LEVEL – NEUTRAL PERSPECTIVE
LOW ANGLE SHOT – BELOW THEIR
EYELINE (SUPERIORITY, FEAR,
POWER)
OVER THE SHOULDER –
CONVERSATION
HIGH –ANGLE – points down (inferiority)
GROUND LEVEL –
DUTCH ANGLE – disorientation
CAMERA ANGLES
EYE-LEVEL – NEUTRAL PERSPECTIVE
LOW ANGLE SHOT – BELOW THEIR
EYELINE (SUPERIORITY, FEAR,
POWER)
OVER THE SHOULDER –
CONVERSATION
HIGH –ANGLE – points down (inferiority)
GROUND LEVEL –
DUTCH ANGLE – disorientation
CAMERA MOVEMENTS
STATIC
PAN – L OR R
TILT
PUSH IN
PULL OUT
TRACKING
ARC
SOUND
LIGHTING

EDITING
Written:
Formal written language used in media product

Font style, size, caption, choice of words, emphasis


MEDIA CONVENTION
ACCEPTED WAYS OF USING MEDIA CODES (AUDIENCE’S EXPECTATIONS)

TYPES OF CONVENTIONS

1. FORM CONVENTIONS
2. STORY CONVENTIONS
3. GENRE CONVENTIONS
FORM CONVENTIONS
SPECIFIC WAYS WE EXPECT THE TYPES OF MEDIA CODES
TO BE ARRANGED (FORMATS)
STORYCONVENTIONS

COMMON NARRATIVE STRUCTURES AND UNDERSTANDINGS


THAT ARE COMMON IN STORY TELLING MEDIA PRODUCTS
GENRE CONVENTIONS

COMMON USE OF TROPES, CHARACTERS, SETTINGS, OR


THEMES IN A PARTICULAR TYPE OF MEDIUM
COMPLETE
MEDIA CODES MEDIA FASTER
CONVENTIONS MEDIA AND INFORMATION
SIGNS AND SYMBOLS GENRE
LANGUAGE
EXPECTATIONS
EASIER

1. Media and information language is conveyed though _______ and ________


2. Media Codes refer to the systems of __________ which create meaning,
while media conventions are the accepted ways of presenting a media
product and are closely related to the audience's ___________.
3. Media codes and conventions identify the ______ of a media product. It
also makes a media message ________ to understand.
TASK 1

COMMENT! Media Codes


Media Conventions
Signs and Symbols
Media and Information
Language
symbols
Expectations
Easier
Faster
genre
TASK 2

ANSWER
POSTTEST
THANK YOU!

BE READY WITH YOUR SUMMATIVE


TEST AND PERFORMANCE TASK

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