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Social Media: Brand Engagement

The document discusses brand engagement and social media engagement. It defines brand engagement as any interaction between a customer and brand or an emotional commitment to a brand. Social media engagement is measured by how people interact with a brand's social media content and accounts. The document outlines the importance of social media engagement for brands in building relationships with customers and getting feedback. It provides tips for boosting social media engagement such as being social and active, having an authentic voice, understanding algorithms, and using influencers.

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yasmina
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64 views27 pages

Social Media: Brand Engagement

The document discusses brand engagement and social media engagement. It defines brand engagement as any interaction between a customer and brand or an emotional commitment to a brand. Social media engagement is measured by how people interact with a brand's social media content and accounts. The document outlines the importance of social media engagement for brands in building relationships with customers and getting feedback. It provides tips for boosting social media engagement such as being social and active, having an authentic voice, understanding algorithms, and using influencers.

Uploaded by

yasmina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Course: MKTG 210

Brand Engagement:

Enhance Social Media Engagement.

Presented by: Yasmina MARJ, Sara SABRA, and Kristy SALAMOUN.


1. What is “Brand Engagement”?
Brand engagement is:

• Any type of interaction between a


customer and a brand.

• An emotional commitment to a brand.

Brand engagement is one of the most crucial


and desired marketing objectives in the
marketing plan of small and big companies. 
2. What are the different types of brand
engagement?

Newsletters
Loyalty Programs Websites Giveaways
subscriptions

Recommendations, Events, Conferences,


Discount codes
Reviews Seminars Social Media
3. What is “Social Media Engagement”?

Social media engagement is a measure of how people are interacting with your

social media account and content.


The term can cover a broad range of actions across all social platforms:
Through these popular metrics for each social media channel, companies measure
whether the content they’re creating is actually resonating with their audience.

However the benefits of social media engagement do not stop here, which brings us
onto our next topic...
4. Why is social media engagement
important?
Brands can no longer live in a world where

they hide behind a wall of private

communication.

Companies that are serious about reaching

customers can’t afford not to invest in social

media.
SURVEY
SURVEY
SURVEY
SURVEY
Direct Engagement.

Help in purchasing decisions.

Build relationships.

Customer service.

Listening to feedbacks.

Keep an eye on your competitors.


5. How do companies boost social media
engagement?
Be social and active.

Have a consistent and authentic voice.

Know the algorithms.

Use influencers to share content.


BE SOCIAL and ACTIVE.
Be social.

Have a consistent and authentic voice.

Know the algorithms.

Use influencers to share content.


Authentic and consistent VOICE
Be social.

Have a consistent and authentic voice.

Know the algorithms.

Use influencers to share content.


ALGORITHMs
Be social.

Have a consistent and authentic voice.

Know the algorithms.

Use influencers to share content.


Influencers
SURVEY
Conclusion

Although these new marketing communication models play a huge role in the world
of marketing today, certain limitations can’t be disregarded.

• Consumer privacy.

• Access by vulnerable groups.

• Fraud.

• Irritation.
The end!

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