.

CORPORATE SOCIAL
RESPONSIBILITY

Confidential
WHAT IS CSR?
 CORPORATE SOCIAL RESPONSIBILITY
ENCOMPASSES THE ECONOMIC,
LEGALETHICAL AND PHILANTHROPIC
EXPECTATIONS PLACED ON
ORGANIZATIONS BY SOCIETY AT A GIVEN
POINT OF TIME.
 CORPORATE SOCIAL RESPONSIVENESS
REFERS TO THE CAPACITY OF A
CORPORATION TO RESPOND TO SOCIAL
PRESSURES.

Confidential
WHAT IS CSR ?
 CSR IS THE CONTINUING COMMITMENT BY
BUSINESS TO BEHAVE ETHICALLY AND
CONTRIBUTE TO ECONOMIC
DEVELOPMENT, WHILE IMPROVING THE
QUALITY OF LIFE OF THE WORKFORCE AND
THEIR FAMILIES AS WELL AS OF THE
LOCAL COMMUNITY AND SOCIETY AT
LARGE.

Confidential
SOME FACTS
 WHILE 94% OF THE COMPANIES BELIEVE
THAT DEVELOPMENT OF CSR STRATEGIES
CAN DELIVER REAL BUSINESS BENEFITS
ONLY 11% MADE ANY SIGNIFICANT
PROGRESS IN IMPLEMENTING STRATEGY IN
THE ORGANIZATION
 CEOS ARE FAILING TO RECOGNIZE THE
BENEFITS OF IMPLEMENTING CSR
STRATEGIES DESPITE INCREASING
PRESSURES TO DO SO
 CSR PROGRAMMES INFLUENCE 70% OF
ALL CUSTOMER PURCHASING DECISIONS

Confidential
COMPANIES TAKING CSR
INITIATIVES
 TATA GROUP
 INFOSYS
 BHARTI ENTERPRISES
 HCL
 ITC WELCOME GROUP
 ONGC
 SAIL
 ORCHID CHEMICALS AND PHARMA
 NDTV
 AIRCEL

Confidential
CSR PROGRAMMES
 EDUCATION
 HEALTH
 LIVELIHOOD CREATION
 SKILL DEVELOPMENT
 EMPOWERMENT OF WEAKER
SECTIONS
 ENVIRONMENT

Confidential
CSR AT WORKPLACE
 REMUNERATION
 ETHICAL HR PRACTICES
 HEALTH/SAFETY
 WORK LIFE BALANCE
 AGE OF EMPLOYEES
 DOWNSIZING
 DIVERSITY IN WORK CULTURE
 PRIVACYCONCERNS FOR FREEDOM
 CONSISTENCY ACROSS DIFFERENT WORK
ENVIRONMENTS
 TELECOMMUTING/WORKING FROM HOME
 WOMEN AT THE WORKPLACE

Confidential
CSR AND THE ENVIRONMENT
 AIR POLLUTION
 WATER POLLUTION
 SOIL POLLUTION
 DEGRADATION OF THE ENVIRONMENT
 DESTRUCTION OF LIVELIHOOD
 INDUSTRIAL ACCIDENTS/WASTE
DISPOSAL
 E WASTE

Confidential
CSR INTERVENTIONS

 EMPLOYEE VOLUNTEERING
 INFRASTRUCTURAL SUPPORT
 FINANCIAL SUPPORT
 PRODUCT/SERVICE SUPPORT

Confidential
 &

Confidential
PROFILE
 Infosys Technologies was started in 1981 by seven professionals with US
$250.

 The company designs and delivers technology enabled business solutions.

 Infosys pioneered the Global Delivery Model (GDM).

 Infosys has a global footprint with over 50 offices and development

centers in India.

 Infosys takes pride in building strategic long-term client relationships.

 In 1997 & 1996, the readers of Asiamoney voted Infosys “The best managed company in
India

Confidential
 Infosys was founded on July 2, 1981 by N. R.
Narayana Murthy with six others Nandan
Nilekani, N. S. Raghavan, Kris
Gopalakrishnan, S. D. Shibulal, K. Dinesh and
Ashok Arora.
 N. S. Raghavan officially being the first
employee of the company.
 Murthy started the company by borrowing
Rs 10,000/-.
 Incorporated as "Infosys Consultants Pvt
Ltd.“
Confidential
ACHIEVEMENTS

 Rated “Best Employer” in India by Business Today in

2001.
 Won the Global MAKE (Most Admired Knowledge
Enterprises) award, for the years 2003, 2004 and
2005.
 Rated best employer to work for in 2000, 2001, and
2002 by Hewitt Associates.
 In April 2009, Forbes rated Infosys among the 5 best
performing companies in the software and services
sector in the world.
 In 2009, Infosys was considered one of the Business
Week’s 50 Most Innovative Companies.

Confidential
CONT…

• In 1996, created the “Infosys Foundation”

operating in the areas of health care, rural
uplift, education, arts and culture.
• In 1997, started the "Catch them Young
Programme", to expose the urban youth to
the world of Information Technology by
conducting summer vacation programme.
• In 2008, along with National Institute of
Advanced Studies created 'Infosys
Mathematics Prize' for excellence in
Mathematics research.

Confidential
Infosys Technologies: The Best
among Indian Corporate
 As per the Credit Lyonnais Securities Analysis (CLSA), the
corporate governance ratings of the Software firms are higher
than those of other Indian firms.

 Infosys, based in Bangalore, is a publicly held, ISO 9001 certified

company offering information technology consulting & software
services.

 The software offered include application development, E-

Commerce & Internet Consulting, Software Maintenance.

 Respected across the country, with very strong systems, high

ethical values & a nurturing working atmosphere.

 Net income of US 1,155 million and revenue of US 4,176 million.

 At present having US 20.4 billion market capitalization

Confidential
 Narayana Murthy’s Global Strategy

1) Global Delivery Model – Producing where it is most

cost effective to produce & selling where it is most
profitable to sell.

2) Moving up the Value Chain – Getting involved in a

software development project at the earliest stage of
its life cycle.

3) PSPD Model – Predictability of Revenues,

Sustainability of Revenues, Profitability, Decision-
making and risk taking

Confidential
ICSI National Award for Excellence in Corporate
Governance
Best Governed Companies

Confidential
 AREAS OF CSR IMPLEMENTATION

LABOUR/HUMAN
RTS

HR ENVIRONMENT

CG
ECO DEVP

ACCOUNTABILITY
ETHICS
CSR
Confidential
INFOSYS FOUNDATION
 Promoted by Infosys Technologies Limited, the
Foundation offers the promise of a better
tomorrow, through its projects across India
 Infosys Foundation has made small, but effective
strides in the areas of:
 Social Rehabilitation
 Arts
 Healthcare
 Education

Confidential
Awards for the Foundation

 'Computer World Award - 2001' -

International Level.

 'TheEconomic Times Corporate

Citizenship Award,' on behalf of the
Infosys Foundation, for outstanding
philanthropic work – National Level

Confidential
SOCIAL REHABILITATION AND RURAL UPLIFTMENT

• Help destitute women

• Conducted relief work after natural disasters.
• Made donations towards mid day meal.
• Rehabilitation of Devadasis in Karnataka .
• Compensation to families of martyrs.
• Works with red cross society.
• Monetary aids to Divine Life Society.
• Helps children with leprosy.
• Construction of Orphanages ,hostels, old age homes.

Confidential
ARTS

• Organizes cultural programs

• It traces and honors artistes from different parts of
India.
• Organizes programs like puppet shows

Confidential
 HEALTHCARE
 The Foundation constructed the Infosys Super-specialty Hospital on the
Sassoon Hospital premises in Pune. This hospital caters to poor patients 
 It has spread its donations for medicines to aged and poor patients suffering
from cancer, leprosy, defects of the heart/kidney, mental illnesses and other
major disorders. It helps this section meet substantial medical expenses and
assures them of a steady source of income for their treatment
 The Foundation installed office management software at the KEM Hospital
in Mumbai. This enables the hospital to manage store requirements, keep
accounts as well as publish hospital papers and other information on the
Web
 Additional blocks have been built at the Swami Sivananda Centenary
Charitable Hospital at Tirunelveli in Tamil Nadu
 A dharmashala was constructed at the Kidwai Cancer Institute in Bangalore
 The Foundation constructed a pediatric hospital at the Capitol Hospital in
Bhubaneswar, which caters to poor patients. A CT-scan machine was also
donated to the hospital
 Additional wards were built at the Swami Shivananda Memorial Charitable
Hospital in Pattumadai, Tamil Nadu

Confidential
Cont….

 A hospital was built for tribals at H.D. Kote, Mysore

 In Bellary, a hospital was constructed to treat patients with brain fever
 The Foundation has donated ambulances to medical centers and hospitals
in Kanchipuram, Tamil Nadu, Gadag, B.R. Hills and South Canara in
Karnataka and Kalahandi, Chandrashekarpur and Bhubaneswar in Orissa
 It has also donated high-tech surgical equipment to hospitals located at
Mysore, Bijapur, Bellary and Hubli in Karnataka
 The Foundation has made donations to the Drug Foundation for Nuclear
Medicine at the cancer hospital in Miraj and the Kidwai Hospital in Bangalore
 A leprosy camp was conducted, and relief work was carried out at the
Leprosy Colony in Gulbarga

Confidential
 LEARNING AND EDUCATION
 The foundation has donated 10,200 sets of books in Karnataka alone, and in
Andhra Pradesh, Karnataka, Orissa and Kerala, under its Library for Every
Rural School project. Through this program, the Foundation has set up more
than 10,150 libraries in rural government schools.
 To simplify the standard of computer education for students in rural areas, a
separate book has been written and is being distributed under the library
project.
 To identify and help students in dire need, the Foundation works with Prerna,
an NGO in Raichur and Bangalore, and Vidya Poshak in Dharwad, to
distribute scholarships to poor students.
 The Foundation has also made donations towards the reconstruction of old
school buildings. For instance, 14 government schools in slum areas of
Hyderabad were reconstructed

Confidential
Cont…

 It also contributes towards the construction of additional classrooms, school

funds/corpus funds, school furniture, equipment and so on, especially in
backward areas
 The Foundation donated study material, including science kits, to 20 schools
in rural Karnataka
 Donations have also been made towards computer centers in rural areas of
Karnataka
 The Foundation collaborated with the Center for Environment Education
(CEE), Bangalore, for the orientation of teachers specializing in science and
the environment. The Center developed training material on water.
 It made a contribution to fund new self-employment courses at post
graduation and post matriculation levels in hyderabad.
 The Foundation constructed a science center at a rural school in the Kolar
District of Karnataka, a one-of-its-kind center in the entire district. It caters to
the students of the school, as well as schools in the neighboring villages

Confidential
 ENVIRONMENT
 The Health, Safety and Environmental Management System (HSEMS) at Infosys is
called the 'Ozone Initiative‘. This project spreads environmental awareness and
implements eco-friendly practices across development centers worldwide. Further,
this vision is supported by voluntary groups of employees organized into eco-clubs.
 Infosys' vision is to become "carbon and water neutral". It undertake several initiatives
to neutralize our environmental impact:
 Water Management:- Potable water is a depleting resource. It harvest rainwater and
consistently reduce the use of fresh water. In addition, it recycle waste water to be
reused for primary and secondary purposes.
 Energy Conservation:- Infosys uses energy responsibly. It measure our utilization of
energy through energy audits. The data collected is used to achieve increasing levels
of energy conservation.
 Waste Management:- Waste is recycled scientifically. It reduce waste, segregate it at
the source and dispose it at dedicated waste segregation and processing plants at
each development center.
 Control-Climate:-Infosys hosted the Indian Youth Summit on Climate Change at
Hyderabad under the auspices of the Indian Youth Climate Network. Delegates
discussed how India can be powered by 100% renewable energy and signed a
declaration on climate change.

Confidential
Crowned awards ….
2010

 * Infosys wins the RMMY 'Best in Show' award for

the third year in a row.
 * Infosys Among Top 20 Global Companies to Win
the Most Admired Knowledge Enterprises (MAKE)
Award 2010.
 * Infosys, the most admired Indian company: The
Wall Street Journal Asia 200 survey.
 * Infosys is ranked among the top ten value-
creating technology and telecommunications
companies by The Boston Consulting Group.

Confidential
Cont…

 * Infosys BPO was recognized for outsourced services delivery

at the Shared Services & Outsourcing Network (SSON) 2010
North American and Australasian Shared Services Excellence
Awards.

 * Infosys was voted the best company in management,

corporate governance, investor relations, and corporate social
responsibility (India) in a Finance Asia magazine survey.

 * Infosys ranked second in The International Association of

Outsourcing Professionals 'Global Outsourcing 100’.
 * Infosys ranked among 'Best Companies for Leaders’.
 * Infosys, the most sought-after company in India: Business
Today Survey.

Confidential
Safe to say INFOSYS is one of
the pioneers in actively
indulging in corporate social
responsibility in a developing
nation like INDIA.

Confidential
 THANK YOU

Confidential