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Bs English 2 Semestre: Mass Communication

This document discusses the essentials of effective communication. It begins by defining effective communication as a process of transmitting information between individuals and organizations to inform, request, persuade or build goodwill in a clear, complete and correct manner. It then lists some essentials of effective communication, including clarity of purpose, being well-informed, analyzing the audience, avoiding jargon, communicating confidently, being consistent, keeping messages simple, being straightforward, addressing the target audience, and good listening. The document goes on to discuss the 7 C's of communication - clear, concise, concrete, correct, considerate, complete and courteous. It provides examples and explanations for each of the 7 C's.

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Abu bakar Bhutta
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53 views

Bs English 2 Semestre: Mass Communication

This document discusses the essentials of effective communication. It begins by defining effective communication as a process of transmitting information between individuals and organizations to inform, request, persuade or build goodwill in a clear, complete and correct manner. It then lists some essentials of effective communication, including clarity of purpose, being well-informed, analyzing the audience, avoiding jargon, communicating confidently, being consistent, keeping messages simple, being straightforward, addressing the target audience, and good listening. The document goes on to discuss the 7 C's of communication - clear, concise, concrete, correct, considerate, complete and courteous. It provides examples and explanations for each of the 7 C's.

Uploaded by

Abu bakar Bhutta
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BS ENGLISH 2ND SEMESTRE

MASS COMMUNICATION

INSTRUCTOR: PROF.
ABU BAKAR
TOPIC

ESSENTIALS OF EFFECTIVE
COMMUNICATION
EFFECTIVE COMMUNICATION
 A process by which information is transmitted between
individuals and organizations with the purpose to inform,
to request or persuade and to build goodwill. It is clear ,
complete, correct and saves the reader’s time and helps
in achieving its goals.
ESSENTIALS OF EFFECTIVE
COMMUNICATION
 Clarity of purpose
 Be well informed

 Analyze the audience

 Avoid Jargons

 Communicate Confidently

 Be Consistent

 Keep it simple

 Be straightforward

 Address your target

 Good listening
7 C’S OF COMMUNICATION
 Clear
 Concise
 Concrete
 Correct
 Considerate
 Complete
 Courteous
7 C’S OF COMMUNICATION
 Clear:
Clarity means getting your message across so the receiver
will understand what you are trying to convey.
1) Choose short, familiar words.

2) Construct effective sentences and paragraphs.

3) Achieve appropriate readability or audibility. 4.


Include examples, illustrations, and other visual aids,
when desirable.
7 C’S OF COMMUNICATION
 Conciseness:
You should be brief and be able to convey your message in
fewest possible words. Are there any unnecessary words or
sentences? Have you repeated the point several times, in
different ways? E.g. instead of writing: ‘A watch is an
intricate instrument to measure time, which many people
consider the gift that is the most valuable of all’ It should
be: ‘A watch measures time, which many consider the
most valuable gift. ’
7 C’S OF COMMUNICATION
 Concreteness:
1. Communicating concretely means being specific,
definite, and vivid rather than vague and general.
2. The following points be followed : Use specific facts
and figures. Incorrect : India is receiving huge Foreign
Direct Investment inflows.
3. Foreign Direct Investment inflows to India rose by 16
percent year-on-year to $1.44 billion in June, 2013.
7 C’S OF COMMUNICATION
 Correctness:
 The term correctness as applied to business messages
means right level of language and accuracy of facts,
figures and words. If the information is not correctly
conveyed, the sender will lose credibility. To convey
correct messages, grammatical errors should also be
avoided. You should not transmit any message unless
you are absolutely sure of its correctness.
7 C’S OF COMMUNICATION
 Consideration:
 You prepare every message with the recipient in mind
and try to put yourself in his or her place. Try to
visualize your audience(or listeners)—with their desires,
problems, circumstances, emotions, and probable
reactions to your communication.
7 C’S OF COMMUNICATION
 Completeness:
Every communication must be complete and adequate.
Incomplete messages keep the receiver guessing, create
misunderstanding and delay actions. Provide all relevant
details.
7 C’S OF COMMUNICATION
 Courtesy:
 Courtesy stems from sincere you-attitude. To be
courteous, considerate communicators should follow
these suggestions • Be sincerely tactful, thoughtful, and
appreciative. Omit expressions that irritate, hurt, or
belittle. Exhibit courtesy in Email , Proper salutation,
avoiding acronyms and Chat jargons Oral: Include a
“please” and a “thank you.” Written (charts,
memorandums, and newsletters.) Spelling names
correctly Customer communication : Be concise , save
customers’ time ◦ General courtesy : Saying “good
morning” or “goodbye” or a quick “Have a nice day.
THE END

THANK YOU

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