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Pracres1 Chapter 2 Powerpoint 2021

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231 views

Pracres1 Chapter 2 Powerpoint 2021

Uploaded by

Prince Sanji
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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RESEARCH IN DAILY

LIFE 1
PREPARED BY: MS. ELLA M. CASIMIRO & MR JHUL
MHEL V. SONIO
CHAPTER 2:
QUALITATIVE
RESEARCH AND ITS
IMPORTANCE IN
DAILY LIFE
QUALITATIVE RESEARCH

• QUALITATIVE RESEARCH INVOLVES COLLECTING AND


ANALYZING NON-NUMERICAL DATA (E.G., TEXT, VIDEO,
OR AUDIO) TO UNDERSTAND CONCEPTS, OPINIONS, OR
EXPERIENCES. ... QUALITATIVE RESEARCH IS THE
OPPOSITE OF QUANTITATIVE RESEARCH, WHICH
INVOLVES COLLECTING AND ANALYZING NUMERICAL
DATA FOR STATISTICAL ANALYSIS.
CHARACTERISTICS OF A QUALITATIVE
RESEARCH
1. HUMAN UNDERSTANDING AND INTERPRETATION- DATA ANALYSIS
RESULTS SHOW AN INDIVIDUAL’S MENTAL, SOCIAL, AND SPIRITUAL
UNDERSTANDING OF THE WORLD.

2. ACTIVE, POWERFUL, AND FORCEFUL- A LOT OF CHANGES OCCUR


CONTINOUSLY IN EVERY STAGE OF A QUALITATIVE RESEARCH.
3. MULTIPLE RESEARCH APPROACHES AND METHODS- QUALITATIVE RESEARCH
ALLOW YOU TO APPROACH OR PLAN YOUR PLAN IN A VARIED WAY.
4. SPECIFICITY TO GENERALIZATION- SPECIFIC IDEAS IN A QUALITATIVE RESEARCH
ARE DIRECTED TO0 A GENERAL UNDERSTANDING OF SOMETHING.
5. CONTEXTUALIZATION- QUALITATIVE RESEARCH INVOLVES ALL VARIABLES,
FACTORS OR CONDITIONS AFFECTING THE STUDY.
CHARACTERISTICS OF A QUALITATIVE
RESEARCH
6. DIVERSIFIED DATA IN REAL-LIFE SITUATIONS-
QUALITATIVE RESEARCH PREFERS COLLECTING DATA IN A NATURAL
SETTING LIKE OBSERVING PEOPLE AS THEY LIVE AND WORK,
ANALYZING PHOTOGRAPHS OR VIDEOS AS THEY GENUINELY APPEAR
TO PEOPLE.

7. ABOUNDS WITH WORDS AND VISUALS- WORDS, WORDS


AND MORE WORDS COME IN BIG QUANTITY IN THIS KIND OF
RESEARCH.

8. INTERNAL ANALYSIS- HERE, YOU EXAMINE THE DATA


TYPES OF QUALITATIVE RESEARCH
1. CASE STUDY- THIS TYPE OF QUALITATIVE RESEARCH USUALLY TAKES
PLACE IN THE FIELD OF SOCIAL CARE, NURSING, PSYCHOLOGY,
REHABILITATION CENTERS, EDUCATION, ETC.
2. ETHNOGRAPHY- FALLING IN THE FIELD OF ANTHROPOLOGY,
ETHNOGRAPHY IS THE STUDY OF A PARTICULAR CULTURAL GROUP TO
GET A CLEAR UNDERSTANDING OF ITS ORGANIZATIONAL SET-UP,
INTERNAL OPERATION, AND LIFESTYLE.
3. PHENOMENOLOGY- COMING FROM THE WORD “PHENOMENON” WHICH
MEANS SOMETHING KNOWN THROUGH SENSORY EXPERIENCE,
PHENOMENOLOGY REFERS TO THE STUDY OF HOW PEOPLE FIND THEIR
EXPERIENCES MEANINGFUL.
TYPES OF QUALITATIVE RESEARCH
4. CONTENT AND DISCOURSE ANALYSIS- IS A METHOD OF QUALITATIVE
RESEARCH THAT REQUIRES AN ANALYSIS OR EXAMINATION OF THE SUBSTANCE
OR CONTENT OF THE MODE OF COMMUNICATION (LETTERS, BOOKS, JOURNALS,
PHOTOS, VIDEO RECORDING, SMS, ONLINE MESSAGES, EMAILS, AUDIO-VISUAL
MATERIALS. ETC.) USED BY A PERSON, GROUP, OR ORGANIZATION , OR ANY
INSTITUTION IN COMMUNICATING.

5. HISTORICAL ANALYSIS- CENTRAL TO THIS QUALITATIVE RESEARCH


METHOD IS THE EXAMINATION OF PRIMARY DOCUMENTS TO MAKE YOU
UNDERSTAND THE CONNECTION OF PAST EVENTS TO THE PRESENT TIME.

6. GROUNDED THEORY- TAKES PLACE WHEN YOU DISCOVER A NEW THEORY


TO UNDERLIE YOUR STUDY AT THE TIME OF DATA COLLECTION AND ANALYSIS.
ADVANTAGES OR STRENGTHS OF QUALITATIVE
RESEARCH
1. IT ADOPTS A NATURALISTIC APPROACH TO ITS SUBJECT MATTER, WHICH MEANS THAT
THOSE INVOLVE IN THE RESEARCH UNDERSTAND THINGS BASED ON WHAT THEY FIND
MEANINGFUL.
2. IT PROMOTES A FULL UNDERSTANDING OF HUMAN BEHAVIOR OR PERSONALITY TRAITS
IN THEIR NATURAL SETTINGS.
3. IT IS INSTRUMENTAL FOR POSITIVE SOCIETAL CHANGES.
4. IT ENGENDERS RESPECT FOR PEOPLE’S INDIVIDUALITY AS IT DEMANDS THE
RESEARCHER’S CAREFUL AND ATTENTIVE STAND TOWARD PEOPLE’S WORLD VIEWS.

5. IT IS A WAY OF UNDERSTANDING AND INTERPRETING SOCIAL INTERACTIONS.


6. IT INCREASES THE RESEARCHER’S INTEREST IN THE STUDY.
7. IT OFFERS MULTIPLE WAYS OF ACQUIRING AND EXAMINING KNOWLEDGE ABOUT
SOMETHING.
THANK YOU!

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