Multiple Discriminant Analysis
Multiple Discriminant Analysis
5-1
Discriminant Analysis Defined
Examples:
• Gender – Male vs. Female
• Heavy Users vs. Light Users
• Purchasers vs. Non-purchasers
• Good Credit Risk vs. Poor Credit Risk
• Member vs. Non-Member
• Attorney, Physician or Professor
5-2
WHAT IS MULTIPLE DISCRIMINANT ANALYSIS?
• The null hypothesis is that the two or more group means are equal on the discriminant
function(s), thus a statistically significant model would indicate that the group means are
not equal.
X2
A
B
A’
B’ X1
Discriminant
Function
Z
5-7
Stage 1: Objectives of Discriminant Analysis
5-8
Stage 2: Research Design for Discriminant Analysis
5-9
Selection of dependent and independent
variables
5-11
Stage 3: Assumptions of Discriminant Analysis
Key Assumptions
• Multivariate normality of the independent variables.
Other Assumptions
Step 4:
Compare the ratio to ascertain the predictive accuracy of the
model
a) chance criteria
b) Press Q statistic
Stage 5: Interpretation of the Results
Three Methods . . .
1. Standardized discriminant weights,
2. Discriminant loadings (structure
correlations), and
3. Partial F values.
5-16
Interpretation of the Results
5-17
Stage 6: Validation of the Results
5-18