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Business Idea: Introduction To Digital Marketing (Dmac)

The document proposes an app called FES(TAP) that would provide a centralized place for college students to find information on various college festivals in India. The app would use a chronological feed format and allow both students and colleges to access authentic fest details, with colleges able to upload information after verification. It would filter fests by location and offer rewards for attending fests. An admin dashboard is also proposed to help colleges manage fest bookings, check-ins, analytics and finances.

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Ajai Elango
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16 views

Business Idea: Introduction To Digital Marketing (Dmac)

The document proposes an app called FES(TAP) that would provide a centralized place for college students to find information on various college festivals in India. The app would use a chronological feed format and allow both students and colleges to access authentic fest details, with colleges able to upload information after verification. It would filter fests by location and offer rewards for attending fests. An admin dashboard is also proposed to help colleges manage fest bookings, check-ins, analytics and finances.

Uploaded by

Ajai Elango
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS IDEA

INTRODUCTION TO DIGITAL MARKETING [DMAC]


Business Idea (Proposition)
• An app (similar to the format of
Instagram) which uses a chronological
feed based system but provides
information for the various college fests
that are happening.
• By having an app like this, it reduces the
problem that is; the process of searching
through the internet for finding various
college fests and or authentic
information about them online.
Thus all information is at one place making
it convenient.
Value to users:
• This App mainly focuses on providing college students a
single place for getting relevant information for all the
various fests that are happening around India.
• Having this platform, in a chronological feed based format
allows students to find the right fests with the right
information to give them the best fests as an opportunity
to showcase their respective talents.
• Moreover, the app will never lose users, as fests will
continue to become better every year and more in number.
Also with every batch of students that graduate, a new
batch joins the college thus resulting in a constant number
of users.
App details
- Gives authentic information of fests
that are uploaded by colleges. This
ability to upload is only given after
proper verifications.
NAME OF THE APP:
- Filters fests according to location.
- Earn bonus points when you spend FES(TAP)
YOU TAP FOR THE FEST
on fests ,later redeem through
Concert Passes
Admin End :
-A 360 degree approach towards the college fest through offering
i)A ticketing platform from where users can directly book tickets
ii)Scan the QR Code and check-in the guest for the event (no more
hassle of Google Sheets or Microsoft Excel)
iii)A Dashboard that monitors all events real time with alerts sent out
daily regarding registrations.
iv)Easily customizable settings to limit the number of entries per
event ,per team
v)A system powered by Graphical Analysis to make sure the entries
are true, by getting in the college id card
vi)Finance integration and transparency to avoid any sort of
mishandling of financial resources
vii)Upper hand on institution to view real time analytics on what is
going around through the system
User offering/ Target Audience:
• Target audience: College students and those colleges interested in
promoting their college events through the app as it provides a
better outreach for information and reducing the level of resources
that are being wasted when colleges opt for going to promote their
events.
FES(TAP) mainly focuses on providing college students a single place
for getting relevant information for all the various fests that are
happening around India
Also FES(TAP) will never lose users, as fests will continue to become better every year
and more in number. Also with every batch of students that graduate, a new batch
joins the college thus resulting in a constant number of users

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