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Consumer Behaviour in Tourism Chapter 2 3

This document provides an overview of the history of tourism behavior and behavior models. It discusses how tourism has existed for centuries in many continents and regions. Different types of tourism, like business, religious, and educational tourism, developed at varied paces across regions due to factors such as climate, geography, transport infrastructure, and economic conditions. The document also introduces several models of consumer behavior, including the stimulus-response model, and provides discussion questions about how the intangible nature of tourism impacts consumer behavior compared to physical goods, and how media and composite tourism products influence choices.

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282 views

Consumer Behaviour in Tourism Chapter 2 3

This document provides an overview of the history of tourism behavior and behavior models. It discusses how tourism has existed for centuries in many continents and regions. Different types of tourism, like business, religious, and educational tourism, developed at varied paces across regions due to factors such as climate, geography, transport infrastructure, and economic conditions. The document also introduces several models of consumer behavior, including the stimulus-response model, and provides discussion questions about how the intangible nature of tourism impacts consumer behavior compared to physical goods, and how media and composite tourism products influence choices.

Uploaded by

NHU LE THI QUYNH
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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HOSPITALITY

CONSUMER
BEHAVIOR
Chapter 2: The history of tourist behavior &
behavior models
Lecturer: Lê Hồng Trân
II: History of Tourism behaviour
■ The history of tourist behaviour is a complex subject.
■ It is important to recognize that tourism has existed in many continents for
centuries.
■ There are many different types of tourism, including, for example,
business tourism, health tourism, religious tourism, educational tourism,
and hedonistic tourism. We also need to distinguish between domestic and
international tourism, together with inbound and outbound tourist flows.
■ Chronological development of tourist behavior, could be separate as:
– The varied type and pace of development in the different regions of
the world
– The way different types of tourism have developed, including visiting
friends and relatives, business tourism, religious tourism, health
tourism, educational tourism and hedonistic tourism.
II: Regions of the world
■ Europe
■ North America
■ Central America, the Caribbean and South America
■ Africa
■ The Middle East
■ Asia
■ Australasia and the Pacific Rim
■ Antarctica
II: Inter-regional comparisons across
the world
■ climate
■ geographical location
■ history
■ language
■ the development of transport systems
■ levels of economic development
■ the quality of landscapes and townscapes
■ government policies towards tourism
■ the degree of economic and political stability
II: Different types of tourism
Chronological development of tourism consider it in terms of different types
of tourism:
■visiting friends and relatives
■business tourism
■religious tourism
■health tourism
■social tourism
■educational tourism
■cultural tourism
■scenic tourism
■hedonistic tourism
■activity tourism
■special interest tourism
II: Excersice
To understand present and future tourist behaviour it is essential that we have
an appreciation of the history of consumer behaviour in tourism.
Choose a country from each of the following regions of the world:
– Europe
– The Americas
– Africa
– Asia
■For each country, produce a summary of its history as a destination for
inbound foreign tourists, using statistics wherever possible.
■Finally, compare and contrast the situation in each country and suggest
reasons for the similarities and differences.
III: Introduction of behavior models
■ The purpose of consumer behaviour models is to attempt to give a
simplified version of the relationship of the various factors that influence
consumer behaviour.
■ Models have been developed to describe consumer behaviour with the
intention of trying to control the behaviour patterns
III. Stimulus-response model of buyer behavior
III. Discussion points and essay questions
– The purchase of a holiday does not result in the consumer
owning any physical product. Discuss the effect of this on
consumer behaviour.
– Evaluate the reasons for a consumer choosing to buy a
composite tourism product rather than the individual
components.
– The media can have a major influence on consumer choice
in tourism. Evaluate the ways in which a tour operator can
use this fea- ture to boost sales.

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