MIS SYSTEM OF

UBER
FATIMA HAIDER 1725132009
MAHNOOR AKBAR 1725132020
RABIA TUBASUM 1725132030
SAFA ANIS 1725132036
HISTORY OF UBER

An International Transport Company

Founded In 2009
Can be used in almost 64 Countries
Give customers and drivers more flexible life

Business Information Value Chain

It consist of five basic steps:

 Product Development: Deploy strict rules on new product development to reduce
product proliferation.
 Marketing & sales Rationalize commercial product offspring.
 ICT operations Reduce fixed cost by decreasing number of system.
 Customer service Streamline customer service procedure .
 Policy and claims management Consolidated closed book portfolio into one system.
MARKETING AND SALES

 Uber is like a platform link the driver and the customer.

 The way it works is simple: you use an iPhone or Android App to register,
and order a Uber car. You are kept informed by your app/text messages on
the status of your cab. After you are done with your ride, the cost of the ride
is automatically deducted from your credit card. The new user can get a
discount code for the first purchasing.

Policy & Claims management of Uber

 Contact with claimants , drivers, passengers and witness when there is a
new claim
 On behalf of claimants
 Based on case facts
 The role interacts with claimants, drivers, passengers, attorneys, insurers,
and third party claims administrators throughout the claims management
process
 OPERATION OF UBER

 Develop process to allow the business to operate and grow

 Analyses driver and rider metrics to properly allocate supply, guide driver
incentive programs
 Decide which project should be concentrated
 Evaluate the economic and strategic costs and benefits of driver incentive
programs
 Driver Support. Manage the day-to-day issues of thousands of drivers on
our system
 Take ownership of Uber‘ s growth in their city and do whatever it takes to
get the job done
 Take on new opportunities like launching a new market, spinning off a new
product line.
UBER
are responsible of implementing plenty resources to make
easy the customer experience and creating smart solutions for
common problems like public transport including taxis which
affects to everyone anytime. Nowadays information systems
are
integrating four main components:-
 Software

 Hardware

 People

 Data
SOFT WARE
UBER has developed a platform about collaborative economy in the
transport or logistic business. This platform connects drivers with riders or
eaters. Before that, users must to create an account joined whit a phone
number. Once, users are on line this application through the location
permission active, show the driver who are near to your location and extra
information like suggest fare from your location to a destination and ETA
(estimate time arrival). Most of the times this time is no longer than 10
minutes.
Hardware:
The company, as a much more companies has its datacenters, databases,
servers, installed in different parts of the world giving to the customer
chance to take these services in a large number of the cities. Drivers, riders
and eaters, do not need to invest in any additional device. For sure they
must have internet access also, they must be willing to pay additional fees
when they do or accept a request.
PEOPLE
As a company, UBER more than users registered in its platform whatever
be the roll that they choose, driver, riders, eaters, there are people who is
working in the background making possible that users can get a quality
services.
Data:
Beyond, the conventional data storage in a hard drives UBER is enhancing
and innovating about it. In 2017 in its datacenter in London, UBER has
been running around 220 applications regarding to streaming services
impulse by AthenaX which an analytics platform is. Information system
components working together have been producing a lot of software
implemented by organizations.
UBER
In its robust platform integrate some features about info systems and will
be explained carefully in the next statements:
Payroll:
Allows to deducting all fees and fares for taken request, also gives to all
user payment statements and record for each history trips. Finally, the data
generate weekly is used to de money transfer to each user. In NZ this
payment cycle is Sunday to Sunday and those transferences are sent each
Tuesday.
Customer Services:
This app has a module which has been designed to manage any issue that
users can have. Customer services staff, are able to follow tickets up, send
and receive messages and so on. In the area of knowledge UBER, use a
model which is composed by 2 mainly components.
TACTIC
In a common way this knowledge is hard to write down and understand
how works in the company due to makes a part of the information that the
staff members gets through the experience. Also called expertise, this
component develops some specific skills in each employee. One strategy of
UBER has minimized employee turnover bring to the staff a good salaries
and opportunities to growth in the company. Controlled turnover ratio in
UBER maintains the competitive advantage facing the challenges to stay on
the top of the innovative companies in digital age.
 EXPLICIT
In this component of the knowledge management UBER has plenty processes
documented in many fields they run. For instance, how to build and specific zones
where they might increase fares and offer of drivers in some rush hours of the day.
This information is managed by top level of the company in terms of be competitive
in their business. Other example comes up from IT department where every single
task that the managers does, are associated to politics, guidelines, procedures. This
information is classified like confidential information and is exclusive for internal
use of the company however, plenty staff of the organizations has access to this
information through the intranet the company use to share this and more information
with all staff across the world. According to the research UBER, in the beginning,
they used to choose a conventional model such as the prototype and they got
successful results nevertheless, technology is a high dynamic field, processes and
architectures has to be re-built simultaneously business grows. This model has four
phases like; requirement gathering and analysis, design, implementation or coding,
testing, deployment, and maintenance. It will be explained each phase and how
UBER take advantage of these model.
REQUIREMENT AND GATHERING ANALYSIS

This phase is focused on understanding what the customer needs and how
desire gets the outputs. Most of the times, managers meeting with his staff,
research answers, questions like; how is going to use the system? how will
they use the system? what data should be input into the system, what data
should be output by the system? After that, plenty of documentation will be
required in the next phase.
Design:
At all kind specifications that the development needs are established at this
point, what devices and resources are required. Also, the tester is involved
and designed the strategy of what they should test and how to test.
Implementation:
Developers come up to type down and start creating, the task is separating
into units which allows enhancing the quality of the coding. Most of the
time this phase is longer than other phases.
TESTING

Basically, plenty codes created in the previous phase are verified, and
depend on the type of project tester are assigned per project. They have a
big UAT (User acceptance testing).

Deployment:
Once, the testing phase has been finished, the outputs are ready to go to
production, sometimes the new features on the app or any release can be
deployed in a controlled way it means partially deployed. Early morning
are appropriated hours the least impact to the customer or low traffic hours.
 MAINTAINANCE
In this phase, all issues presented in the system have to be identified and fixed as soon as
possible. In terms of warranty functionality and stability of the product different level of
customer services are in charge of following up every single error. Certainly, the sector which
is highly impacted by UBER is transport through its on-line services. A couple of years ago,
cities have worked with conventional transports models like, taxis, buses and so on. After
UBER came up to the business, gives the option that whatever person how has a car in good
conditions can offer pick users up and drop users off is not a common model which
revolutionized the way how cities used to do that. In digital age, to keep a good will is a
seriously challenge, in the same way companies rise dizzying can fall down as well. Takes too
much time to create this good will and try to insert the brand on the brain of the consumers is
quite hard, and there are many marketing strategies to get that but is not the scoop of the
present project. Social media in one of the main components in this digital phenomena because
users just need to upload a picture or a video could be fake or real, but this media is easily
spread and automatically the reputation of the company will be compromised. In 2017 the co-
founder Mr. Travis Kalanick resigned a CEO from the company hoe he built in 2009 as a start
up in Silicon Valley, United States. For this days had a viral video When Mr. Kalanick was a
rude behavior with a driver user. Perhaps it was the only reason, behind the scene could be
other factors evaluated for the board of directors but, this video pressed up to make this
decision. All in all, UBER has been making a big effort to adopt new strategies to keep at all
user involved in its services satisfied.
THE END