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Dominos Pizza

Domino's Pizza was founded in 1960 and has grown to over 10,800 stores across 70 countries. Their marketing strategy focuses on offering fresh pizza at affordable prices, located near colleges and military bases. They promote new deals and emphasize their mission to deliver inspired food within three or ten minutes. Domino's competitive advantage lies in using technology to track orders and guaranteeing delivery within 30 minutes or it's free. After a social media crisis in 2009, focus groups revealed complaints about the quality of their pizza. Domino's then reinvented their recipes which led to increases in revenue, sales, and stock price.

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Hans Weirl
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52 views13 pages

Dominos Pizza

Domino's Pizza was founded in 1960 and has grown to over 10,800 stores across 70 countries. Their marketing strategy focuses on offering fresh pizza at affordable prices, located near colleges and military bases. They promote new deals and emphasize their mission to deliver inspired food within three or ten minutes. Domino's competitive advantage lies in using technology to track orders and guaranteeing delivery within 30 minutes or it's free. After a social media crisis in 2009, focus groups revealed complaints about the quality of their pizza. Domino's then reinvented their recipes which led to increases in revenue, sales, and stock price.

Uploaded by

Hans Weirl
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Main Topics

 Origin of the Company

 Marketing Strategy
 Marketing Mix
 Delivery Service

 About Case
 Questions
Origin Of the Company
 Founded in 1960 by Tom and
James Monaghan
 From “ DomiNick’s” to “Domino’s”
 More than 10,800 Company
owned & franchised outlets
 Operates over 5 continents and 70
countries
Marketing Strategy

 Marketing Mix :
 Product – Fresh Pizza
 Price - lower middle class and middle
class income group
 Place – Branches near the Colleges and
Military bases
 Promotion – introduction of new
schemes and offers to customer

 “Our vision is to lead the internet of food in


every neighbourhood”

 “Our mission is to redefine convenience by creating inspired


food, picked up in three minutes or safely delivered in 10”
Delivery Service
 Competitive Advantage:
 Turning to Tech
 Track Your Order

 Delivery Service
 “30 minutes guaranteed delivery or free”
Social Media Crisis, 2009
Focus Groups & Social Networks
  “worst pizza I ever had”

 “the sauce tastes
like ketchup”

 “the crust tastes
like cardboard.”
Reinvented pizza!
Revenue Sales Stock price

14% 10% 130%


Thank You!

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