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Development Communication Plan: Devcom Plan Elements of Devcom Plan

The document outlines the key elements of a development communication plan, which provides a framework for disseminating development program messages to target audiences. It describes the significance of having a plan and lists the core elements as situational analysis, objectives, target audiences, strategies, key messages, tactics, media, timeline, budget, and monitoring and evaluation. The plan helps ensure development communication efforts are efficient, effective, and lasting.

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Ronald Cambil Jr.
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
479 views

Development Communication Plan: Devcom Plan Elements of Devcom Plan

The document outlines the key elements of a development communication plan, which provides a framework for disseminating development program messages to target audiences. It describes the significance of having a plan and lists the core elements as situational analysis, objectives, target audiences, strategies, key messages, tactics, media, timeline, budget, and monitoring and evaluation. The plan helps ensure development communication efforts are efficient, effective, and lasting.

Uploaded by

Ronald Cambil Jr.
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DEVELOPMENT COMMUNICATION

PLAN

 DevCom Plan

 Elements of DevCom Plan


DEVELOPMENT COMMUNICATION
PLAN

 Road map or framework that is used to


disseminate the message across the target
audience and accomplish developmental
programs
DEVELOPMENT COMMUNICATION
PLAN

Significance
 It will make development communication efforts more efficient,
effective, and lasting

 It will set standards on how and when development programs will take
place

 It will increase the consistency of how a certain development program is


handled

 It will give a structure to determine whom you need to reach and how

 It will lead the team to the desired development outcome

 It will provide the employee/ audience necessary information about the


development program
Elements of the Plan
Situational analysis
(Kalagayang Pananaliksik)

 It provides an overview of the situation, explaining the


need for communication and the desired outcome/s
Elements of the Plan
Objectives
(Layunin)

 Statement that will describe the target effects of the


development program to the audience; there are five
characteristics of good objectives:

 Specific
 Measurable
 Attainable
 Realistic / Relevant
 Time-bound
Elements of the Plan
Target Audience
(Madlang Patungkulan)

 Statement that will describe how the target audience


thinks, feels and/or behaves in relation to
developmental programs
Elements of the Plan
Strategies
(Istratehiya)

 Statement that will describe how an objective is to be


achieved, which will provide guidelines and themes
for the overall development communication program
Elements of the Plan
Key messages
(Kalutasang Mensahe)

 The message/s you want your targeted audiences to


see or hear; there are tips for creating a successful
messages:

 Have a limited number of messages you are trying to


deliver

 Be concise

 Make each statement compelling

 Significant
Elements of the Plan
Tactics
(Taktika)

 These are the specific activities that put the strategies


into operation; it is considered as the “nut and bolts”
of the development communication plan
Elements of the Plan
Media
(Midya)

 Identifying the right outlet and specific contacts or


media representative; there are types of media that can
be used:

 Daily and community newspapers

 Local television and cable stations

 Local radio and public services programs

 Internet media

 Newsletters
Elements of the Plan
Timeline
(Panuntunang Oras)

 Plot of the schedule and other concerns that will


determine the proper sequence of activities of the
development programs
Elements of the Plan
Budget
(Panustos na salapi)

 Cost to be considered which includes campaign fees,


production costs, airtime, studio rental, research fees,
etc.
Elements of the Plan
Monitoring and evaluation
(Pagsusubaybay at Pagsusuri)

 Monitoring literally means watching, observing,


checking, or keeping track of the development
program, evaluation means determining the value,
significance, or worth of the development program
through careful appraisal and study

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