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COMSATS University Islamabad, Wah Campus BSE. VIII Semester

The document discusses several business analysis techniques including SWOT analysis, MOST analysis, PESTLE analysis, and others. SWOT analysis involves analyzing strengths, weaknesses, opportunities, and threats. MOST analysis stands for mission, objectives, strategies, and tactics. PESTLE analysis examines political, economic, social, technological, legal, and environmental factors.

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107 views17 pages

COMSATS University Islamabad, Wah Campus BSE. VIII Semester

The document discusses several business analysis techniques including SWOT analysis, MOST analysis, PESTLE analysis, and others. SWOT analysis involves analyzing strengths, weaknesses, opportunities, and threats. MOST analysis stands for mission, objectives, strategies, and tactics. PESTLE analysis examines political, economic, social, technological, legal, and environmental factors.

Uploaded by

SaMee KHan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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COMSATS University Islamabad,

Wah campus
BSE. VIII Semester

1
ENTREPRENEURSHIP
LECTURE #11

Syeda
Arooj Naz
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Lecture outline
The Business plan

• Business/Project Analysis techniques:


SWOT Analysis
MOST Analysis
PESTLE Analysis
Business Process Modelling (BPM)
PERT Analysis
CATWOE 3
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Business Analysis techniques

Business analysis refers to the practice of identifying business needs and


developing solutions to meet them. Business analysis techniques are used to
create an appropriate plan and put that plan into action
Business Analyst is a person who analyses, understands and ensures the
requirements for the business growth by reforming its policies, internal process,
and information system completely.
The business analyst makes positive changes by understanding the business
problems, recommends the solution and increases the return on investment for
projects. It will help to modify the  processes, products, services, and software in
order to achieve the company's goals. 
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Business Analysis techniques
To analyze business needs, goals or objectives suitable technique plays a
vital role. There are many business analysis techniques used by the Business
Analyst. Some popular techniques are below:

SWOT Analysis
MOST Analysis
Business Process Modelling (BPM)
PESTLE Analysis
PERT Analysis

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SWOT Analysis

The term SWOT stands for its four elements–


• S- Strength
• W- Weakness
• O- Opportunities
• T- Threats
It is a thorough analysis conducted by a business analysis considering
• The internal factors as Strength and Weakness
• The external factors as Threats and Opportunities
SWOT analysis is a four-quadrant analysis for a business analyst where he
places the data as the answers for each quadrant. 7
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SWOT Analysis
• Strength of the company can be classified as the actions that work well for different problems and
confers the key advantages to the company. Some examples of strengths are the company name,
company location, trusted employees, great reputation, customer support, brand name, product,
etc. 
• Weakness of the company is the different activities or disadvantages which create problems for
the growth or policies of the company. Examples of weaknesses are bad reputation, incomplete
product, lazy employees, department rivalry, persistent negativity, office politics, inability to use
resources properly etc.
• Opportunities are external facts and figures which have the potential to provide an advantage or
an edge above competitors. Any kind of advantage due to external facts is an opportunity. Some
examples of opportunities are investing in the startup at an early edge to gain more profit later.
Raising funds from bank.
• Threats are also an external fact or information that can create a disadvantage to the company.
Some of the examples of threats are changes in market research and trends, new regulations,9 new
technology such as touch screen mobile phones that were perhaps a threat to keypad phones, an
example of cyber threats, natural disasters, Financial Distress, Takeover threats, Bankruptcy.
MOST Analysis
The M.O.S.T. stands for Mission, Objective, Strategy
and Tactics. MOST analysis is also a powerful
technique to do business analysis. MOST analysis
always works from the top. Business Analyst should
ensure that it retains the focus towards goals which
are most important for the organization.

It gives a better understanding of the organization’s


capabilities and vision (purpose) and to provide
answers to the interrogation such as what does the
organization wants to achieve in terms of mission
and objectives, how these actions can be
implemented in strategies and tactics.
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MOST Analysis
• Mission should be an organization’s enduring process. Each department of the organization equally
contributes to the mission statement. It clears an overall reason for being in business and what will be the
outcomes to accomplish. The more clear the business is about its mission, the more likely it will succeed.
• Objectives are the one step down after mission. These are defined as specific aims for each department to
achieve its mission. Objectives must be S.M.A.R.T
• S- Specific
• M-Measurable
• A-Achievable
• R-Realistic
• T-Timely

• Strategies are the actions that should be taken in order to accomplish organizational objectives. These are
the long term approach to achieve objectives. There are many groups of sorts of actions to achieve at least
one goal of objectives of the mission. Strategies are also considered as the safest way to move forward in
the organization.
• Tactics are designed to carry out strategies in the organization. They are formed in a simple manner so that
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they can be understood by every person in the organization who does not have an overview of MOST
analysis. These are short term approach to complete strategies.
PESTLE Analysis
• There are always environmental factors which
influence business in its strategic planning.
These key factors are commonly known as
PESTLE or PEST analysis and has used in
various business applications. 
• PESTLE stands for 
 P-Political
 E-Economical
 S-Social
 T-Technological
 L-Legal
 E-Environmental

• These forces or factors can create


opportunities or threats to any organization so 12
it is a very powerful tool or technique of
business analysis. 
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PESTLE Analysis

Political factors determine how a government’s policies and regulation act influence an


organization.  It is also related to the government’s intervention in the economy. All the
factors that influence business by the government can be classified here such as tax
policies, tariffs, law, trade control, import restrictions, etc.
 
Economical factors have a significant impact on how do organizations run their business
and how profitable business is. Economic factors include economic growth, exchange rate,
inflation rate and interest rate.
 
Social factors include health consciousness, population growth rate, age distribution,
cultural trends etc. These factors help marketers to understand their customer’s
requirements. 

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PESTLE Analysis

• Technological factors include the rate of technology advancements, innovation,


automation, research and development which might impact business growth. 

• Legal factors include the discrimination laws, copyright/patent laws, data privacy


laws, health and insurance laws, etc. The organization must run within its legal
boundaries.

• Environmental factors include weather, climate change, air and water pollution, etc.


These factors especially impact many industries such as tourism, farming,
insurance, etc. 
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Any Questions and Queries?

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THANK YOU

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