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Case Study On Perception: Presented By: Sandesh R S Sandeep SP

Manjula Srivastav was the former Marketing Head at Blue Chips computer company. After a takeover, the new MD Anand Prakash promoted another employee over Srivastav, who protested formally. Prakash then offered Srivastav the role of General Manager of public affairs, but she wanted the role of Vice President of domestic marketing instead, feeling Prakash treated her unfairly due to her gender. Prakash believed he chose the role best suited to her skills and experience in the company.

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Sandesh San
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275 views

Case Study On Perception: Presented By: Sandesh R S Sandeep SP

Manjula Srivastav was the former Marketing Head at Blue Chips computer company. After a takeover, the new MD Anand Prakash promoted another employee over Srivastav, who protested formally. Prakash then offered Srivastav the role of General Manager of public affairs, but she wanted the role of Vice President of domestic marketing instead, feeling Prakash treated her unfairly due to her gender. Prakash believed he chose the role best suited to her skills and experience in the company.

Uploaded by

Sandesh San
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CASE STUDY ON

PERCEPTION
PRESENTED BY:
CASE STUDY ON PSYCHOLOGY OF A PERSON
 Manjula Srivastav was the Marketing Head for Blue Chips, a computer products
firm. She greatly contributed to the success of the company but still had the
perception that she had to consistently fight male prejudice.
 After a take over by an industrial group, Anand Prakash was appointed as the new
MD. He promoted Harish Naik from executive assistant to Vice President
(exports), within two months, against which Manjula made a formal protest.
 Prakash offered Srivastav the post of General Manager (public affairs) keeping in
mind her experience in customer relations & her connections with dealers.
 Rather, Manjula expected to be appointed as Vice President (domestic marketing).
She accused Prakash for being unfair and prejudiced as she was female. Prakash on
the other hand, considered her stature in the organization and her skills, which he
thought, made her the ideal person for the job.

2
QUESTIONS

1. What role did perception play in


Prakash’s treatment of Srivastav?

2. Do you think that Srivastav should


continue in Blue Chips? Why/Why not?

3
PERCEPTION

Perception is the process of receiving


information and making sense of the world
around us.
Example

5
Factors that Influence Perception
 Factors in the perceiver
 Factors in the target
 Factors in the situation

6
Perceptual Process
 Perceptual process are the different stages of perception
we go through. The different stages are

• Receiving
• Selecting
• Organizing
• Interpreting

7
Factors Influencing Perceptual Selectivity
External Attention Factors
Intensity
Size
Contrast
Motion

8
Intensity:

Size:

Contrast:

9
Motion:

10
External Attention Factors
Intensity
Size
Contrast
Motion

11
Shortcuts in Judging Others
Selective Perception:
People interpret what they see on the basis of their interest,
attitudes and experiences
Halo Effect:
Drawing a general impression about an individual on the
basis of a single characteristics
Contrast Effects:
Comparisions with other people recently encountered who
rank higher or lower on the same characterisitics
12
Shortcuts in Judging Others
Projection:
Attributing one’s own characterisitics to other people
Stereotype:
Generalized belief about a particular group

13
THANK YOU

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