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Journey of My Firm : BY: Taruna - Archana

Nestle is a Swiss company founded in 1866 that has grown to be the largest food and beverage company in the world. It began operations in India in 1912 and established its first Indian factory in 1961. Nestle India manufactures products across several categories including milk products, beverages, prepared dishes, cooking aids, and chocolate. It has numerous factories across India and several other countries. While Nestle leads in various global food markets, it faces competition from other major brands and changing consumer trends pose challenges to its continued growth.

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255 views

Journey of My Firm : BY: Taruna - Archana

Nestle is a Swiss company founded in 1866 that has grown to be the largest food and beverage company in the world. It began operations in India in 1912 and established its first Indian factory in 1961. Nestle India manufactures products across several categories including milk products, beverages, prepared dishes, cooking aids, and chocolate. It has numerous factories across India and several other countries. While Nestle leads in various global food markets, it faces competition from other major brands and changing consumer trends pose challenges to its continued growth.

Uploaded by

taru88
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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JOURNEY OF MY FIRM……

BY:
TARUNA .
ARCHANA.
INRODUCTION…..
Nestlé is a Swiss company founded in 1866 by
henri nestle.
In 1905, Nestle acquired the Anglo-Swiss
Condensed Milk Company. Nestle's
relationship with India started 1912, when it
began trading as The Nestle Anglo-Swiss
Condensed Milk Company (Export) Limited,
importing and selling finished products in the
Indian market.  
Did you know …

Nestlé markets its products in 130


countries across the world.
Nestlé manufactures around 10000
different products and employs some
285000 people.
Nestlé sells over a billion products
everyday.
Operating in more  than 80 countries .
 People, brands &  products are key .
Nestle India…..

a subsidiary of Nestle S.A. of Switzerland.


Incepted in 1962.
manufactures a variety of food products
such as infant food, milk products,
beverages, prepared dishes & cooking
aids, and chocolates & confectionary.
Presently the world’s largest and most
diversified food company.
PRODUCT LIST…..
Milk  products & Nutrition's .
 Nestle Milk
 Nestle slim milk
 Nestle ghee
 Nestle natural dahi
 Nestle Navista dahi
 Nestle milkmaid
Prepared  Dishes & Cooking  Aids.
 Maggi 2 min Noodles
 Maggi Vegetable Aata Noodels
 Maggi Souces
 Maggi coconut Milk Powder
 Maggi Healthy Soups
 Maggi Pizza Mazza 
CHOCALATES AND CONFECTIONERY

 Nestle Kit Kat


 Nestle Munch
 Nestle Milky bar
 Nestle Bar-one
 Nestle Éclairs
 Nestle Milky bar choco
Global Market….
◦ Nestle leads the global milk market with
a 3.2% share.
◦ Ranks third in the soft drinks with 3.4%
in total sales.
◦ Leader of bottled water in North
America , Europe, Middle East-Africa .
◦ Leads the global ice cream markets with
a 17% share.
Nestle in World….
Nestle in India
◦ In 1961, established the first factory at
“Moga” .
◦ 1967,Nestle set up its next factory at Choladi
in Tamil Nadu .
◦ In 1989,The Nanjangud factory in Karnataka
was established.
◦ In 1993,The Samalkha factory in Haryana.
◦ In 1995 & 1995,factories at Ponda and
Bicholim in Goa .
◦ In 2006,last factory at Pant nagar in
Nestle in World….
Nestle in China.
In 1987, established the first joint
venture company
In 1990, the first factory opened at
“Mongolia” .
It ranks 4th in the world in terms of annual
dairy production
Its operates 91 milk factories in 45
countries
Nestle in World….
Nestle in Europe
◦ In 1901, opened first UK factory .
◦ In 1913, chocolate production began at
“Hayes”.
Nestle in USA
◦ In 1900, entered in US market .
◦ In 2002, merged with Dreyer’s of the US ice-
cream business .
Mission & Goal….
Mission
For all individual taste and lifestyle
Preferences.
Being the best in everything they touch &
handle.
Believe in Research and Development.

Goals
Safe drinking Water .
Education and Training .
Target Customers…..
◦ Infant…
◦ Kids...
◦ Teenagers...
◦ Complete Family…
Competitors….
Amul Ltd & Local….in India .
Kraft Food Ltd…..in France.
Danone Group….in China .
The Hershey Company….USA .
Cadbury Ltd….in Switzerland .
SWOT Analysis….
Strengths
◦ strong support from its parent company
◦ Many products with wide variety
◦ Product Innovation
◦ Recognized world wide
◦ strong brands like Nescafe, Maggi and
Cerelac
◦ High quality and safe food products at affordable
prices, endorsed by the Nestle Seal of Guarantee.
SWOT Analysis….
Weaknesses
◦ Compete in many markets
◦ Weak in US
◦ Complex supply chain configuration
Opportunities
◦ Expansion
◦ Product Offerings
◦ Cheaper manufacturing facility at India than in
other parts of the world
SWOT Analysis….
Threats
• Competition
• Rising prices of raw materials and fuels.
• Changing Consumer Trends
• Chocolate interest decrease
THANK YOU

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