106 Digital Business

Chapter 4 & 5 : Digital Business

Applications

Prof : Manav Agarwal

9823962733
[email protected]
 Learning Objectives
• Digital Business Applications - I: Electronic Retailing: B2C Electronic Retailing, Characteristics, Advantages,
Limitations, E-Tailing Business Models, Classification of Models by Distribution Channel, Referring Directories,
Malls with Shared Services.
• Fintech: E-Banking, Mobile Banking, Pure Virtual Banks, Insurance, and Stock Trading, Other Mobile Finance
Applications. Digital Government: Government-to-Citizens, Government-to-Business, Government-to-
Government, Government-to-Employees Models, Internal Efficiency and Effectiveness, E-Government and Social
Networking, M-Government.
• E-Learning, E-Training, and E-Books: Basics of ELearning, Characteristics, Advantages, Limitations, Distance
Learning and Online Universities, Online Corporate Training, Social Networks and E-Learning, E-Learning
Management Systems, Electronic Books. (7+2)
 Learning Objectives
• Digital Business Applications - II: Online Travel and Tourism Services: Characteristics of Online
Travel,Benefits, Limitations, and Competition in Online Travel Services. E-Employment: Online Job
Market, Social Networks Based Job Markets, Social Recruiting, Virtual Job Fairs and Recruiting Events,
Benefits and Limitations of the Electronic
• Job Market. E-Health: Definition, Electronic Medical Record Systems (EMR), Doctors’ System,
Patients Services, Medical Devices and Patients Surveillance.
• Entertainment, Media & Gaming: Service Industry Consumer Applications. Digital Products, Internet
TV and Internet Radio, Social Television (TV) Mobile Entertainment, Mobile Marketing, Mobile
Streaming Music and Video Providers, Entertainment in Cars; Gaming - Mobile Games, Social Games
and Gamification, Business of Social Games, Educational Social Games; Mobile Gambling, Mobility
and Sports; Social Entertainment. (7+2)
 Internet Marketing
and Electronic Retailing
• OVERVIEW OF ELECTRONIC RETAILING

– electronic retailing (e-tailing)

Retailing conducted online, over the Internet. Usually B2C e-commerce

concerned with businesses selling products to customers.
– e-tailers

Retailers who sell over the Internet.

• Manufacturer sells directly to the customer, cutting out the intermediary

• Catalog sales free a retailer from the need for a physical store
 What Sells Well on the Internet?
• Computers and electronics • Health and beauty
• Sporting goods • Entertainment
• Office supplies • Apparel
• Books and music • Car Services
• Toys • Others
 Considered Commerce
• Considered commerce

Conducting e-commerce where the online

channel of a business is integrated with the
physical retail business as opposed to being a
separate channel.
 CHARACTERISTICS AND ADVANTAGES OF SUCCESSFUL E-TAILING

Basic Principles for E-TAILING Success

– Sound business thinking, visionary leadership, thorough competitive

analysis and financial analysis, and the articulation of a well-thought-
out EC strategy are essential.
– Ensure appropriate infrastructure, particularly a stable and scalable
technology infrastructure to support the online and physical aspects of
EC business operations.
 Characteristics of Successful E-Tailing
Characteristics of high-volume products and services:
• Brand recognition and guarantees
• Guarantee provided by highly reliable or well-known
vendors
• Digitized products
• Inexpensive items (office supplies, vitamins)
• Frequently purchased (prescription drugs)
• Commodities with standard specifications (books, CDs)
• Well-known packaged items that cannot be opened even in
a traditional store (chocolates, foods)

Chapter 3 Prentice Hall 8

 E-Tailing Business Models
• CLASSIFICATION BY DISTRIBUTION CHANNEL
– Direct marketing by mail-order retailers that go
online.
– Direct marketing by manufacturers
– Pure-play e-tailers
– Click-and-mortar retailers
– Internet (online) malls
E-Tailing Business Models
 E-Tailing Business Models
– Direct marketing by mail-order retailers that go online. (QVC) Companies are attempting
to leverage their existing infrastructures by using a new marketing system (online), in
addition to their existing method (catalogs, etc.). No intermediaries.
– Direct marketing by manufacturers (Dell)

The direct marketing model takes place without intermediaries between manufacturers
and buyers.
– Pure-Play E-Tailers (Amazon)

• virtual (pure-play) e-tailers

Firms that sell directly to consumers over the Internet without maintaining a physical
sales channel.
 E-Tailing Business Models
– click-and-mortar retailers (Wallmart)

the firm sells to customers through the Internet and through physical sales
locations.

– brick-and-mortar retailers

Retailers who do business in the non-Internet, physical world in traditional brick-

and-mortar stores.
– multichannel business model

A business model where a company sells in multiple marketing channels

simultaneously (e.g., both physical and online stores).
 E-Tailing Business Models
– Retailing in Online Malls

• Referring directories

• Malls with shared services (find, order and pay for a product)

– Online Group Buying

• Find people to share freights and buy in bulk to lower prices.

• B2C IN SOCIAL NETWORKS

– Social networks can be used as a platform to advertise and support purchases, as well as acting
as a review center (customers can leave reviews about the products they bought).
– Virtual Shopping

• (3D SW in buying furniture, LCD).

• Dell sells computers in virtual world

 Travel and Tourism Services Online
• The Internet is an ideal place to plan, explore, and arrange almost any trip
and save money
• Travel-related information available at many sites including:

– Expedia.com Orbitz.com
– Travelocity.com marriot.com
– Priceline.com

– Lonelyplanet.com
 Travel and Tourism Services
Services provided:
• Information and bookings • Outlet for travel accessories and books

• Travel tips • Experts’ opinions

• Electronic Travel magazine • Major international and travel news

• Driving maps and directions
• Fare comparisons
• Chat rooms
• Currency conversion calculators
• Frequent flier deals
• Fare tracker
• Online travel auctions
• Worldwide business and places locator
 Travel and Tourism Services
• Special services

– Very low airfares and discount accommodations

– Last-minute trips can also be booked

– Special vacation destinations

• Sites that offer medical advice and services for travelers:

– World Health Organization (who.int)

– Governments (cdc.gov/travel)

– Private organizations (Healthcenter.com)

 Travel and Tourism Services
• Wireless services

Customers with WAP cell phones can check their flight status, update
frequent flyer miles, and book flights
• Direct marketing

Airlines sell e-tickets over the Internet

• Alliances and consortia

Airlines and travel companies make this to increase sales or reduce

purchasing costs
 Travel and Tourism Services
• Benefits
– Free information is tremendous

– Free information is accessible anytime

– Substantial discounts

– Social networks (blogs) allow for additional marketing through direct and indirect
methods, including word-of-mouth.
• Limitations
– Not all people use the Internet

– It may take a long time to find what you want

– People are still reluctant to provide credit card numbers

 Corporate Travel
• This is a huge and rapidly growing market
• Can receive additional services.
• Reduce cost
• Employees plan and book their own trips.
 The Employment Placement
and the Job Market
• Job markets

– Employers are looking for employees with specific skills, and individuals are
looking for jobs
– Very volatile market

– Moved to the Internet

– Millions of job seekers, hundreds of thousands of jobs

 The Internet Job Market
• The Internet offers a perfect environment; it is especially
effective for technology-oriented jobs
– Job seekers

– Job offerers

– Recruiting firms

– Government agencies and institutions

 Benefits of the Electronic Job Market
• For job seekers

– Find very detailed and timely information on a large number of jobs

world-wide
– Quickly communicate with potential employers

– Post resumes for large-volume distribution

– Search for jobs quickly from any place at any time

– Obtain several support services at no cost – career planning

– Assess their market value

 Benefits of the Electronic Job Market
• For employers

– Advertise to a large number of job seekers

– Save on advertisement costs

– Lower the cost of processing (using electronic application forms)

– Provide greater (‘equal opportunity’) for job seekers

– Find highly skilled employees

– Conduct interviews online

– Describe positions in great detail

– Arrange for testing online

– Salary surveys
 Limitations of the Electronic Job Market
• Many people do not use the Internet
– Companies may use both traditional advertising approaches and the Internet
– Clear trend: more and more of the job market are going to the Internet
• Security and Privacy
– Resumes and other online communications are usually not encrypted
– Possibility that someone at your current place of employment (your boss) may find out that you are job hunting
• Electronic job market may also create high turnover costs for employers by accelerating employees’ movement to
better jobs
• Finding candidates online is more complicated:
– There is a large number of resumes available online
– Some sites offer prescreening of candidates to help alleviate this problem (jobtrak.com)
 Real Estate Online
• Advice systems for customers

• You can view many properties on the screen (residential, commercial)

• links to realtors, maps, …etc

• You can find detailed information about the properties

• You can search, compare and apply for loans (online lenders) and
montages
• Examples: Zillow.com : make me move function

Craigslist.org : ads for real-estate

The Trend of Buying a House Buying a house is a desire for everybody, and this is a very good investment
too. growth was seen in salaried class people. type of the house is totally dependent on the income of the
people. and the price of the property is also deferred from city to city.
NON METRO CITIES E-commerce has not only opened opportunities in metro cities but also in non-metro
cities. and opportunities in non metro cities are more as people have more opportunities. The extension of e-
commerce is increasing over a period of time. As e-commerce has no boundaries.
Co-Working Space co-working space is redefined the commercial real state as well. the industry players
operate out of such co-working space which has seen the increase in demand in the recent past.
Real Estate portals E-commerce has already provided so many platforms for real estate. This portal reached
out to people looking for specifications in many ways. Through E-Commerce people have so many
opportunities to look toward the other options also. which is very good in itself to reduce the risk of buying the
property.
Conclusion E-commerce has not only impacted the Real Estate companies but almost each and every
company. just with their transparency in the market. E-Commerce helps in taking decisions. Mostly in the field
of Real Estate E-Commerce helps a lot by giving so many options.
 Insurance Online
• It allows for very low overhead and the ability to quickly compare multiple
policies.
• Insurance—auto, home, life, and health at a substantial discount

– Insurance.com – different policies

– answerfinancial.com – car
the Advantages of Online Trading are:
1.Its Simple
2.It is Less Expensive
3.Quick & less time consuming.
4.Complete Control
5.Chances of Error is less
6.Monitor Investment All time
7.Access Reports.
 Banking Online
Electronic banking (e-banking)—various banking
activities conducted from home or the road using
an Internet connection; also known as:

Cyber banking

Virtual banking

Online banking

Home banking

Electronic banking

Saves time and money for users

Offers an inexpensive alternative to branch

banking
•

•
Get current account balances any time

Obtain charge and credit card statements

Capabilities of
•

•
Pay bills

Download account transactions

Home Banking
• Transfer money between accounts
• Balance accounts
• Send e-mail to the bank
• Expand the meaning of “banker’s hours”
• Handle finances when traveling
• Additional services
– Free phone banking

– Waive checking fees

 On-Demand Delivery
Service (ODDS)
• On-demand delivery service (ODDS)—express delivery made fairly quickly after
an online order is received – same day delivery
• On-Demand Delivery Services (ODDS)

– May own a fleet of delivery vehicles for regular deliveries and delivery within
short time period
– Use common logistics carriers (use private shippers like FedEx, UPS,DHL)
On-Demand Delivery Services Model

Chapter 3 Prentice Hall 35

ONLINE ENTERTAINMENT

Dating Services
OTT Platform
Fantasy Games
Digital Government

Attributes and Visions

 Digital Government Overview
• The use of Internet Communication Technology (ICT) by
governmental institutions (local, state, national) to
improve information sharing, dialogue, service and
transactional processes with its stakeholders
  There are four levels:

– G2C (Gov’t to Citizen) – IEE (Internal Efficiency

and Effectiveness)

 GTB (Gov’t to Business)  GTG (Gov’t to Gov’t)

 digital government overview (cont.)
• There are three basic
phases:
– Publish (e.g., info – one
way)
– Interact (e.g., comment
form, online forums)
– Transact (e.g., online
services)
 digital government overview (cont.)
• Just some examples:
– e-filing
– community collaboration
– crisis management
– e-voting
– customer relationship management
– eco-informatics
– e-rulemaking
For citizens: Cited Benefits
• One stop shop
• More government transparency
• Easier access to information
• Convenience
For government organizations:
 Cost savings
 Instant access to information
 More challenging/interesting work
 Congress is happy
 INTRODUCTION
• E-learning is an abbreviation of the term
electronic learning.

• It is a technology which supports teaching and

learning using a computer web technology.

• Focus on Learner- Designing, developing,

delivering, and assessing learning.
 MODES OF E-LEARNING

WEB BASED VIRTUAL

LEARNING CLASSROOMS

VIDEO-BASED
WEBINARS LEARNING
 ADVANTAGES OF E-LEARNING
• Easy access
• Qualitative
• Flexibility
• Effective Media
• Different learning styles
• Interesting and Motivating
 DISADVANTAGES OF E-LEARNING

• Costly
• Lack of Equipment
• Feeling of isolation
• Requires knowledge and skills
• Adverse effect on health.
 YOU TUBE

E-
GOOGLE learning G-MAILS

tools
POWERPOINT
 IMPACT OF COVID-19 ON LEARNING
• The COVID-19 has resulted in schools shut all across the world. Globally, over
1.2 billion children are out of the classroom.

• As a result, education has changed dramatically, with the distinctive rise of e-

learning, whereby teaching is undertaken remotely and on digital platforms.

• Research suggests that online learning has been shown to increase retention
of information, and take less time, meaning the changes corona virus have
caused might be here to stay.
Thank you