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Opportunity Recognition, Shaping, and Reshaping: Idea To Business

The document discusses how to recognize and develop business opportunities from ideas. It advises entrepreneurs to find their passion, multiply their ideas through brainstorming, and create customer concepts to understand if an idea has potential. Entrepreneurs are told to optimize practicality and fully understand their customers, competitors, suppliers, relevant government regulations, and the broader market environment to determine if an idea presents a viable business opportunity that is worth pursuing.

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Umm E Farwa Khan
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0% found this document useful (0 votes)
145 views7 pages

Opportunity Recognition, Shaping, and Reshaping: Idea To Business

The document discusses how to recognize and develop business opportunities from ideas. It advises entrepreneurs to find their passion, multiply their ideas through brainstorming, and create customer concepts to understand if an idea has potential. Entrepreneurs are told to optimize practicality and fully understand their customers, competitors, suppliers, relevant government regulations, and the broader market environment to determine if an idea presents a viable business opportunity that is worth pursuing.

Uploaded by

Umm E Farwa Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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OPPORTUNITY

RECOGNITION, SHAPING,
AND RESHAPING

Idea to Business
From Glimmer to Action: How Do I Come
Up
with a Good Idea?
• Entrepreneurship is all about opportunity.
• ‘‘How do I come up with a good business idea?’’ and
• ”Is this idea big enough to make a successful business?’’
• To have a successful entrepreneurial endeavor, your idea needs to be
an opportunity.
• ‘‘Is this idea an attractive opportunity?’’
• Finding Your Passion
• Idea Multiplication
• As you go through this multiplication stage, brain-writing
• Create Customer Concepts
Once you’ve narrowed the field to the idea and features
• you think have the most potential, the next step is to create customer concepts. In other
words, build a simple mock-up of what the product will look like.

• Optimize Practicality
Is Your Idea an Opportunity?
• There are five major areas you need to fully understand prior to your
• launch:
(1) customers,
(2) competitors,
(3) suppliers and vendors,
(4) the government, and
(5) the broader global environment
• How Big Is the Market?
Assignment Guidelines
Pitching Without Product

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