Opportunity Recognition, Shaping, and Reshaping: Idea To Business
Opportunity Recognition, Shaping, and Reshaping: Idea To Business
RECOGNITION, SHAPING,
AND RESHAPING
Idea to Business
From Glimmer to Action: How Do I Come
Up
with a Good Idea?
• Entrepreneurship is all about opportunity.
• ‘‘How do I come up with a good business idea?’’ and
• ”Is this idea big enough to make a successful business?’’
• To have a successful entrepreneurial endeavor, your idea needs to be
an opportunity.
• ‘‘Is this idea an attractive opportunity?’’
• Finding Your Passion
• Idea Multiplication
• As you go through this multiplication stage, brain-writing
• Create Customer Concepts
Once you’ve narrowed the field to the idea and features
• you think have the most potential, the next step is to create customer concepts. In other
words, build a simple mock-up of what the product will look like.
• Optimize Practicality
Is Your Idea an Opportunity?
• There are five major areas you need to fully understand prior to your
• launch:
(1) customers,
(2) competitors,
(3) suppliers and vendors,
(4) the government, and
(5) the broader global environment
• How Big Is the Market?
Assignment Guidelines
Pitching Without Product