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Group 8 Distribution Vispera

Vispera offers a fixed camera shelf monitoring system that captures overhead images of retail shelves. Their automated visual analytics track key performance metrics like share-of-shelf and out-of-stock levels with up to 96% accuracy at the SKU level. This provides a unique value proposition over competitors by offering more than 20% greater accuracy. Clients pay an initial setup fee plus monthly maintenance fees based on the desired accuracy level and number of key performance indicators reported.

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omkar shirke
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761 views2 pages

Group 8 Distribution Vispera

Vispera offers a fixed camera shelf monitoring system that captures overhead images of retail shelves. Their automated visual analytics track key performance metrics like share-of-shelf and out-of-stock levels with up to 96% accuracy at the SKU level. This provides a unique value proposition over competitors by offering more than 20% greater accuracy. Clients pay an initial setup fee plus monthly maintenance fees based on the desired accuracy level and number of key performance indicators reported.

Uploaded by

omkar shirke
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Vispera’s Business Model

• Few players in the market


• Huge losses due to stock outs/ operational
inefficiencies
MARKET • Vispera offered more than 20% increase in
ATTRACTIVENESS
accuracy levels
• Flexibility over its competitors
• Acting as the technology solution
partner and market research
agency 
• Business Acumen to understand • Automated visual analytics
the data to the very depths COMPETITIVE UNIQUE VALUE enabled tracking of  share-of-shelf,
ADVANTAGE PROPOSITION speed-to-shelf, and visible out-of-
stock metrics etc
• 96% accuracy at SKU level
• Clients can choose their desired
level of accuracy

• Vispera’s fixed camera shelf


monitoring system 
• Initial set up fee and one-time
• Capturing data from overhead
customization fee
cameras 
• Monthly billing for maintenance
• Hotzones
INNOVATION MONETIZATION • Different pricing based on accuracy level
• Real-time inventory accuracy
and the no./types of KPIs reported
Maximizing Utilization
Data Ownership
● Pilot in A Class counters
Using Shelfsight, and leveraging the
● Have cameras placed even
power of image recognition to
irrespective of the contracts with
improve retail execution and
brands
decreasing speed to shelf ● Small fee to retailers (Data
Collection + Internet Connection +
Competition
Electricity)
Inventory -
Management Intelligence
Benefits:
Reporting
● Capital requirements go down
Opportunities:
● Salesperson building relations
● Understanding consumer behavior
instead of just taking orders
● Understanding competition behavior,
● Merchandiser focuses on stores
Execution
where execution is required
● Monitoring the instore executions
Focus Industry:
● Pharma
● Bakery and Milk
Product
● Paint Industry

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