Prime Focus Limited

Corporate Presentation 2018

World’s largest independent

Private & Confidential

integrated media services
powerhouse!
1
Our Global Leaders

NARESH MALHOTRA NAMIT MALHOTRA RAMKI SANKARANARAYANAN MERZIN TAVARIA

Chairman Emeritus Founder, Executive Chairman Founder & CEO, Chief Creative Director
Prime Focus and Global CEO Prime Focus Technologies & Co-founder
Prime Focus Managing Director, Prime Focus Prime Focus

PRAKASH KURUP HUZEFA LOKHANDWALA VIKAS RATHEE NISHANT FADIA

Co-founder and Co-founder and Chief Financial Officer Chief Financial Officer
Creative Director (Advertising) Creative Director (Advertising) DNEG Prime Focus
Prime Focus Prime Focus

VIKAS RATHEE
Group Chief Financial Officer
Prime Focus Prime Focus Presentation
The Prime Focus Journey

2014
• PFW works on more than half of all the summer releases of the major Hollywood studios
• PFT acquires DAX® (creators of PrimeTime Emmy® award-winning Digital Dailies®) and
Academy® Award winning Lowry Digital
2013• PFW and Double Negative merge their Hollywood-facing VFX businesses
• Prime Focus raises US$38 MN investment from Macquarie Capital • PFW secures U.S. Patent for View-D stereo conversion technology
• PFW wins Advanced Imaging Society 3D Award for ‘Gravity’ • Reliance Capital picks up 30.2% in Prime Focus; Prime Focus merges Film & Media
• PFT launches world’s largest digital media services cloud Services business of Reliance MediaWorks
• Prime Focus raises US$10 MN from AID Partners Public Equity • PFT-restored Associated Press Archive Digitization wins FOCAL International Award
• PFT wins Aegis Graham Bell Award 2013 for Innovation in Cloud-based 2012
Solutions • Prime Focus Animation launched
2011 • Prime Focus raises investment from Standard Chartered
• PFT digitizes Star TV’s content operations through Public Equity
CLEAR™ 2010
• PFW delivers 3D Conversion of Star Wars: Episode I for • PFW becomes first company to convert an entire Hollywood film to 3D
Lucas film / ILM 2009• PFT’s CLEAR™ Media ERP recognized as ‘Best of IBC’
• Prime Focus launches View-D™ and CLEAR™
• PFT deploys the World's First Hybrid Cloud 2008
Platform Prime Focus launches new Technology arm – Prime Focus Technologies
2007 (PFT)
Entry into US through acquisition of Post Logic and
Frantic Films 2006
• Entry into UK market via acquisition of AIM Listed company
2004• IPO of Prime Focus Limited on BSE and NSE
First visual effects company in India to operate a motion-
control rig 2003
Offered India’s first DI system
2001
Offered India’s first scanning and recording
system
1997
• Prime Focus Ltd. (PFL) founded by Namit Malhotra in a
garage in Mumbai

Prime Focus Presentation

The Prime Focus Journey

2018
• Prime Focus limited enters ‘Fortune India 500’ companies
• Advertising division delivered post production services for 4 ABBY award winners
2017
• DNEG wins academy award, BAFTA and VES award for Blade Runner:2049
• Prime Focus delivers post-production services for 12
national award winning films
2016
• Advertising division delivered post-production services for • Double Negative wins Academy Award and British Independent Film Award for ‘Ex
the world’s best advertisement of 2016 Machina’
• Prime Focus wins 'Best VFX' for 'Bhajrangi Bhaijaan' at 24FPS International Awards
• PFW's 'DeepGen' Stereo Technology recognised with AIS Lumiere Technology Award
2015• PFT picks up two awards at 2016 CMO Asia Awards, including ‘Marketing Campaign of
the Year’
• Double Negative wins Academy Award, BAFTA and VES Award for • Prime Focus divests 30% stake in Digital Domain-Reliance, LLC; to form Virtual Reality
Interstellar and Advertising JV in India; Total Deal Value at US$ 55 million
• PFW and Gener8 sign Technology Licensing Partnership • Prime Focus Technologies secures investment from Ambit Pragma Private Equity
• PFT honored with Two MarCom Awards for DIGITAL NEXT Campaign
• Prime Focus wins Best VFX Awards for ‘Kick’ (IIFA Awards) and ‘Sin
City: A Dame To Kill For’ (Apollo Asia Awards)
• PFT honoured with Frost & Sullivan’s 2015 Global Growth Excellence
Leadership Award

Prime Focus Presentation

‘World Sourcing’ model = unmatched competitive edge

Global network providing highest quality, fastest time to market & most efficient pricing
India (Mumbai, Kolkata,
Noida, Hyderabad,
Chandigarh, Bengaluru,
Canada
Chennai and Goa)
• Over 600
MONTREAL
• Over 7,000 skilled
employees for VFX
employees
and 3D execution • Approx. 1/5th the cost
• Differential Tax
compared to Western
credit benefits
artists
across states and
cities

U.K.
Over 1,000
employees
primarily for
creative
execution CHENNAI
Production
U.S. rebates
~100 employees for client
servicing Sydney
employees for client
servicing (PFT)
SYDNEY

5 continents | 7 time zones | 18 locations | 24/7 – 365 days

Prime Focus Presentation

 International Creative Services

We are a multiple Academy Award winning International Creative Services company

International Visual Effects

• DNEG is our international visual effects, Stereo Conversion and Animation division.
• DNEG has won three consecutive Academy Awards for Best VFX – for Interstellar in 2015, Ex
Machina in 2016 and Blade Runner 2049 in 2017. The company has a total of four Oscars, having
previously won the same award for Inception in 2011
• In 2017 DNEG delivered an unprecedented number of major VFX projects, including the highest
grossing film of the year at the international box office – The fate of the Furious
• Other recent noteworthy projects include Dunkirk, Blade Runner 2049, Thor Ragnarok and Justice
League.

Prime Focus Presentation

International Awards

Academy Award®
Winner: Best Visual Effects for ‘Blade Runner 2049’ (2017)
Winner: Best Visual Effects for 'Ex Machina' (2015)
Winner: Best Visual Effects for 'Interstellar' (2014)
Winner: Best Visual Effects for 'Inception' (2010)

BAFTA
Winner: Special Visual & Graphic Effects ‘Black Mirror – Season 4’ (2018)
Winner: Best Special Visual Effects for ‘Blade Runner 2049’ (2017)
Winner: Best Special Visual Effects for ‘Interstellar’ //(2014)
Winner: Best Special Visual Effects for ‘Harry Potter and the Deathly Hallows Part 2’ (2011)
Winner: Best Special Visual Effects for ‘Inception’ (2010)

Advanced Imaging Society

Winner: Best 3D Scene of the Year ‘Beauty and the Beast’ (2017)
Winner: Technology Award – DeepGen: Deep Compositing in Stereo (2015)
Winner: Best Stereography: Live Action for ‘Sin City: A Dame To Kill For’ (2015)
Winner: Technology Award – Hybrid Stereo Pipeline (2014)
Winner: Outstanding Use of 2D to 3D Conversion for ‘Gravity’ (2014)

Prime Focus Presentation

 International Creative Services

International Stereo 3D Conversion

• From early 3D work on Avatar to milestone 3D movies such as Harry Potter and the Deathly
Hallows Parts 1 & 2, Gravity, Avengers: Age of Ultron and more recently Pacific Rim, Prime Focus
has been behind the 3D versions of over 50 major Hollywood films
• Recent work includes some of the biggest global releases, including Black Panther, Transformers,
Pirates of the Caribbean and Beauty and the Beast.

Prime Focus Presentation

 International Creative Services

International Animation Services

• Set up in 2014, DNEG’s Feature Animation division works in tandem with IP creators and
filmmakers to create high-end animated features, based out of DNEG’s London HQ.
• The team is led by Tom Jacomb, who has many years of experience as Associate Producer and
Line Producer on full CG Animated Feature Films, having previously built two feature animation
studios in London and Vancouver.
• Our recently completed projects include Chaar Sahibzaade – The Rise of Banda Singh Bahadur,
the 120 min animated sequel to India’s most successful Punjabi film ever
• The animation team is currently in production on animated feature Here Comes The Grump, a co-
production with South America’s Anima Estudios, amongst many other ongoing projects

Prime Focus Presentation

 Post Production Services for Film, TV & Advertising

We are the leading Post Production provider to the Indian Film, TV and Advertising industries

Visual Effects
• Prime Focus has long been a force to be reckoned with in the Indian Film Industry, delivering the
highest-quality visual effects services to the country’s biggest releases
• Last year alone, we delivered over 10,500 VFX shots on over 52 feature film projects, including
Judwaa 2, A Gentlemen, Daddy & Badshaho

Prime Focus Presentation

 Post Production Services for Film, TV & Advertising

Digital Intermediate
• We were also the first company to introduce Digital Intermediate technology in India, and have now
provided colour grading services on over 500 feature films
• Stand-out DI projects of 2017 include Judwaa 2, Bhoomi, Padmaavat and Bhadshaho

Prime Focus Presentation

Prime Focus, Royal Palms, Goregaon East, Mumbai

Film Post
 Market leader in film post
 VFX
 DI – Baselight and Lustre
 Dolby 5.1 sound mix studio
 Largest production equipment rental in Asia
• Arri Alexa
• Sony F65
• Red digital camera
 30 & 75 seat preview theaters

Prime Focus Presentation

Bollywood Awards

Best Visual Best Visual Best Visual

Effects (2008) Effects (2009, Effects (2006)
2006)

Best Visual Best VFX Shot

Effects Feature of the year
Film (2006,07,08,10)
(2012,13,14,15,
16)

Prime Focus Presentation

 Web Series & TV Projects

• Prime Focus recently delivered all

8 episodes of Netflix’s ‘Sacred
Games’

• Upcoming web series include

‘The Forgotten Army’ for Amazon
Prime Video and another for
Times Network.

• Prime Focus’TV projects include

Satyamev Jayate, 24, Nat Geo
Mission Cover Shot and Master
Chef India.

Prime Focus Presentation

 Post Production Services for Film, TV & Advertising

Advertising Post Production

• The Advertising Services offers a series of high-profile hires across our creative team and a new
offline editing facility.
• Our newly revamped offering delivers the Indian Advertising community world-class post production
technology and access to some of the nation’s leading creative talent
• In 2017 we recorded 60% growth on the number of ads we finished, delivering 1200 commercials
over the 12 month period

Prime Focus Presentation

Delivering top Indian TV Commercials

TV Commercials for the

4 ABBY Awards during FY18
quarter
Flipkart Honda

GOLD SILVER

Swiggy MTV Beats

Vivo Kaveri
https://www.youtube.com/
https://www.youtube.com/
watch?v=KAvtWcj1kuM watch?v=LA0YXaZ2o8o

IPL Anthem Nokia BRONZE BRONZE

ISL- ATK Perfect Short FIlm

https://www.youtube.com/ https://www.youtube.com/
watch?v=ssx95sKx_VU watch?v=ck0IjzlWabw

Prime Focus Presentation

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Prime Focus, Khar West, Mumbai

Advertising Post
 10,000 sq. ft.
 State-of-the-art HD post facility dedicated to
advertising industry
 12 Smoke/Flame edit suites
 50 seats for VFX
 Baselight color grading suites and Telecine

Prime Focus Presentation

 Post Production Services for Film, TV & Advertising

Broadcast Post Production

• Prime Focus is a dominant player in the Indian Broadcast segment
• With the advent of HDTVs and high-def broadcast channels, broadcasters are looking for higher-
quality post production solutions
• Prime Focus is leading the way with work on high-profile Indian TV shows such as MTV Roadies, M
Bole Toh, Life Main Ek Baar, Mid Wicket Tales with Naseeruddin Shah and Back to Flashback with
Jaaved Jaaferi

Prime Focus Presentation

 Camera and Shoot-kit Equipment Rental Services

We operate India’s largest camera and shoot-kit equipment rental service

EQR Equipment Rental

• Prime Focus EQR Equipment Rental Service has an impressive inventory of over 40 high-end
feature film cameras and has established itself as the undisputed market leader in the industry
• The team at EQR comprises experienced shooters and creative & technical industry professionals,
and clients have come to rely on the team for expert technical support
• The division has a large client base ranging from independent filmmakers to large studios, and also
caters to the advertising market
• We provided cameras to 65 productions in 2017, including films such as Tubelight, Judwaa 2,
Bhoomi and Badshaho

Prime Focus Presentation

India’s largest integrated studio facility

SHOOTING
FLOORS

One of the largest

camera
service providers
in India

Prime Focus Presentation

Prime Focus Studios, Film City, Goregaon East, Mumbai

India’s largest integrated Studio facility

 MPAA, Fox Security Group (FSG) accredited facilities –

• 200,000 sq. ft. state-of-the-art Studio facility in
Film City – India’s largest
• 8 Hollywood benchmarked sound stages
• 90,000 sq. ft. SEZ in Navi Mumbai and 75,000 sq.
ft. facility in Film City
 Film Processing Lab
 Film image enhancement
Only DI Lab with 4K facility in
South Asia

Sound stages & shooting floors

Prime Focus Presentation

 Prime Focus Academy for Media &
Entertainment Studies (PFAMES)

We offer specialized courses in creative services through our certified faculty, preparing students
for a career in the media & entertainment services sector

PFAMES
• PFAMES is a certified faculty offering students a well-designed
curriculum that prepares them for the real world
• The courses are certified by the Media and Entertainment Skills
Council (MESC), opening up a host of career opportunities in the
global M&E services market
• The courses are designed by recognized industry experts to
make students ‘industry-ready’, fully conversant with the latest
hardware and software tools
• Our mission is to create and grow a sustainable talent pool of
creative graduates to meet the overwhelming demand for
professionally trained artists in our industry, thereby helping to
position India as a leader in the global media and entertainment
services sector
• Our vision is that our customized training programmes should be
available to anyone with a flair for learning, whether creatively
inclined or not, helping our students to become productive,
positive-thinking, well-trained professionals in an expanding
market with international opportunities.

Prime Focus Presentation

Technology Services: Pioneer & leader in cloud solutions
for M&E industry

Unique & Comprehensive PRODUCT + SERVICES approach

Products Services
CLEARTM Media ERP Digital Media Content Creative Services
 Cloud MAM Services Localization  Promo Services
 Broadcast Cloud  Metadata Services  Subtitling  Post Production

 DAX® Production Cloud

 Digitization & QC  Closed Captioning  Brands Services
 Content Re-Mastering  Dubbing
 Operations Cloud
 OTT Packaging &  Audio Description
 Digital Lab Delivery  Re-timecoding of
 Compliance & Live Subtitle/CC File
Marquee Clients Services
Broadcasters
Studios

Content Content Content Content

Creation Transformation Distribution Exhibition
Brands

Service
Providers

Prime Focus Presentation

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CLEAR™ Media ERP – One Software for the entire M&E
Enterprise

Producti Transfor Distribut

Create
on m e

Marketing

Creation
Opportuni Across Supply
Broadca ty to be Chain

Across Content Lifecycle

st Oracle &

Across Enterprise
SAP for Applications
Enterprise

M&E

Transform
Marketin Industry Workflow

Legal
g Management
Content
Management

Delivery
Distribut

Creative
ion
Across Locations &
Devices
Processi Web/ Hybrid
ng Mobile STBs
Cloud

• The Enterprise Application Domain has been consolidated with few Mega-suite Providers
• The same evolution is panning out in Media and Entertainment Enterprises
• CLEAR™ is the most established Hybrid Cloud Media ERP across the globe

Prime Focus Presentation

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About Prime Focus Limited
 
Prime Focus Limited (PFL), the world’s largest independent integrated media services powerhouse, employs
over 9,000 professionals in 18 cities across 5 continents and 7 Time zones. We provide end-to-end creative
services (visual effects, stereo 3D conversion and animation), technology products & services (Media ERP
Suite and Cloud-enabled media services), production services (equipment rental) and post-production services
(Digital Intermediate and picture post) to the Media and Entertainment industry.

In 2014 Prime Focus merged with Academy Award® winning company DNEG, one of the world’s foremost
providers of visual effects (VFX); and Reliance MediaWorks merged their global film and media services
business with Prime Focus Limited. DNEG has won four Academy Awards® for its VFX work in recent years –
for Blade Runner 2049 (2017) Ex Machina (2015), Interstellar (2014) and Inception (2010).

Prime Focus is behind groundbreaking technologies such as View-DTM (stereoscopic 2D to 3D conversion),

CLEAR™ (Hybrid Cloud technology enabled Media ERP Suite) and Primetime Emmy® award-winning DAX
Digital Dailies®. Leveraging our Global Digital Pipeline and pioneering WorldSourcing delivery model, we
partner with content creators at every stage of the process, ensuring creative enablement, workflow
efficiencies and cost optimization.

Listed on the BSE and NSE of India and recognized on the Fortune India ‘Next 500’ list, Prime Focus has
operations in Abu Dhabi, Bangalore, Cape Town, Chandigarh, Delhi, Goa, Hyderabad, Johannesburg, Kolkata,
London, Los Angeles, Mumbai, Chennai, Montreal, Sydney, New York, Toronto and Vancouver.
www.primefocus.com
For more details
www.primefocus.com
www.primefocusindia.com
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